GWU Spors Management ASP Presentation Verizon Center Cameron Ungar

Applied Strategic Planning for The Verizon Center Sports-Related Special Event Scheduling Presented By Cameron Ungar July 6, 2007

What’s Inside..? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Critical Issue – Consistent Scheduling ,[object Object],[object Object],[object Object],[object Object],The Verizon Center seeks more consistent sports-related special event scheduling.

Today’s Situation – Irregular Success ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Today’s Situation – Stakeholders ,[object Object],[object Object],[object Object],[object Object],[object Object]

Environmental Scan – Internal ,[object Object],[object Object],[object Object],[object Object],[object Object],Competitive Industry Macro Internal

Environmental Scan – Competitive ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Industry Macro Competitive Internal

Environmental Scan – Industry ,[object Object],[object Object],[object Object],[object Object],Macro Industry Competitive Internal

Environmental Scan – Macro ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Macro Industry Competitive Internal ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Value Scan – Culture & Structure ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Mission Statement ,[object Object],What? Who? How? Why? To facilitate the best live sports and entertainment consumer experience in an American sports arena. Residents & Visitors to Greater Washington, DC and event promoters. By setting the new gold-standard in event customer service; accomplished through the use of cutting edge technology, innovative use of facility infrastructure and a staff-wide dedication to visitor satisfaction. Purveyor of recreational experiences

Driving Forces Services Offered One of the Verizon Center’s goals is to Increase the quality and quantity of services offered to both event promoters and event attendees. Operations Capability Maximize capacity. The Verizon Center is a purveyor of time. Time is perishable, therefore the Verizon Center aims to reduce the amount of inventory (dark nights) while simultaneously maximizing revenue.

Performance Audit – SWOT Analysis Strengths ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Weaknesses ,[object Object],[object Object],Opportunities ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Threats ,[object Object],[object Object],[object Object],[object Object],[object Object]

Where Does the Verizon Center Want to Be? ,[object Object],[object Object],[object Object],STRUGGLING GROW STABILIZE ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],(Current State) (Desired State) (Long-Term Vision)

Measuring Success Along The Way Critical success indicators (CSIs) are tools to measure the Verizon Center’s success in reaching their desired state. Exposure Increase the number of sports-related special events the Verizon Center bids on by 10%. Recognition The Verizon Center & Washington, DC garner more focus from national media sources. Satisfaction Based on surveys, event attendees, event promoters and community members indicate an increased level of satisfaction with Verizon Center programming. Profit Revenues from sports-related special event programming increases 5% above the previous years cash flow totals.

What Is The Gap Between Now & Future? ,[object Object],[object Object],[object Object],[object Object],GAP STRUGGLING (Current State) STABILIZE (Desired State) GROW (Long-Term Vision)

Available Options To Close Gap ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Pros Cons Options

Recommended Action Plan Outline ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Recommended Action Plan Objectives Tasks & Responsibility Outcomes & CSIs (2) Establish formal relationship with the Greater Washington Sports Alliance (GWSA). ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],(1) Gain a comprehensive understanding of competitive landscape. ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Action Plan Continued Objectives Tasks & Responsibility Outcomes & CSIs (4) Work with GWSA to identify and contact key business leaders in those industry segments. ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],(3) Determine what related industry segments would be most appealing to potential event promoters and create a working list. ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Action Plan Continued Objectives Tasks & Responsibility Outcomes & CSIs ,[object Object],[object Object],[object Object],(6) Formalize agreements with businesses that choose to participate. ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],(5) Prepare informational literature and pitch the value package opportunity to targeted business leaders. ,[object Object],[object Object],[object Object],[object Object],[object Object]

Action Plan Continued Objectives Tasks & Responsibility Outcomes & CSIs ,[object Object],[object Object],[object Object],[object Object],(8) Develop marketing material/ communications plan to promote the benefits of the value package to potential event promoters. ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],(7) Establish an events committee to discuss the types of events the value package partners might be interested in bringing in. ,[object Object],[object Object],[object Object],[object Object],[object Object]

Action Plan – Resource Requirements Staff ,[object Object],Volunteers ,[object Object],[object Object],Appreciation Gifts Other ,[object Object],[object Object],$20,700 Annual Salary $20,000- $30,000 Equipment ,[object Object],$2,000

Contingency-Planning Matrix Internal Opportunity External Vulnerability ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Planning For The Unexpected Best-Case Scenario ,[object Object],[object Object],[object Object],[object Object],Worst-Case Scenario ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Implementation ,[object Object],[object Object],[object Object]

GWU Spors Management ASP Presentation Verizon Center Cameron Ungar

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