I want to work for
you! I am seeking a career position where I can contribute to a successful marketing department; thus allowing me to utilize my expertise and enthusiasm in sports event operations, internet marketing, and relationship sales techniques.
Getting to know me… <ul><li>DETERMINED
</li></ul><ul><li>BRIGHT </li></ul><ul><li>ENTREPRENEURIAL </li></ul><ul><li>RELIABLE </li></ul><ul><li>CREATIVE </li></ul>5 Adjectives that describe Cameron:
<ul><li>University of California, Davis </li></ul><ul><li>Davis,
CA </li></ul><ul><li>Bachelor’s of Science (BS), Psychology </li></ul><ul><li>Graduation Date: December, 2001 </li></ul><ul><li>Psi Chi National Honors Society </li></ul><ul><li>Assistant Director/ Promotions Coordinator, ASUCD Entertainment Council </li></ul><ul><li>The George Washington University </li></ul><ul><li>Washington, DC </li></ul><ul><li>Master’s of Tourism Administration (MTA), </li></ul><ul><li>Sports Management </li></ul><ul><li>Graduation Date: December, 2007 </li></ul><ul><li>GPA: 4.0 </li></ul><ul><li>President, GWU Sports Marketing Association </li></ul>
University of San Diego San
Diego, CA Facilities & Operations Intern Fall, 2007 - Present <ul><li>Supervised event production crews of students & contract employees in the set-up and tear-down of Division 1A (WCC) soccer, volleyball, basketball, swimming, Division 1AA (Pioneer) football and special events at the Jenny Craig Pavilion & Torero Stadium. </li></ul><ul><li>Assisted the Marketing & Sports Information departments in the implementation of game-day events, PA announcements, GameTracker & Sponsor Activations. </li></ul><ul><li>Worked in the ticket office assisting with the sale and distribution of event tickets using Pro Venue Plus (Tickets.com). </li></ul>
Tiger Woods Foundation/ AT&T National
Bethesda, MD Tournament Headquarters/ Admin Asst. Summer, 2007 <ul><li>Developed expertise in the operations of a major, multi-day sport event; with specific focus on parking infrastructure, volunteer staffing, ticketing/ will-call procedures and security policy. </li></ul><ul><li>Provided superior customer service to tournament visitors, sponsorship partners, player representatives & event vendors in a headquarters setting while also responding to a high volume of telephone calls. </li></ul>
Washington Bayhawks Washington, DC Game
Day Marketing & Operations Staff Summer, 2007 <ul><li>Participated in stadium set-up & tear-down procedures including the arrangement of VIP and group tents, the organization of sponsorship signage, the development of vendor concourse areas and the preparation of facility entrance gates. </li></ul><ul><li>Served in a customer service and ticket operations capacity as the lead ticket-taker/ usher. </li></ul>
E-Site Marketing Bethesda, MD Internet
Marketing Assistant Spring, 2007 <ul><li>Completed competitive linkage analysis & made recommendations to clients including the Marriott about their online marketing strategies. This research was performed in association with the Interactive Media Team. </li></ul><ul><li>Created unique ad copy for clients in the tourism & leisure industries on major online search directories including Google & Yahoo. </li></ul><ul><li>Managed ACT database that catalogued URL validity, Website content & exposure statistics of linkage partners. </li></ul><ul><li>Compiled regional events listing for all Destination Resorts properties & uploaded lists into corporate Website. </li></ul>
Greater Washington Sports Alliance Washington,
DC Marketing & Community Relations Intern Fall, 2006 <ul><li>Conducted firm analysis reports & created sponsorship proposals for potential National Marathon Sponsors; ultimately leading to a new title sponsorship agreement with Wirefly Mobile. </li></ul><ul><li>Headed community outreach efforts by creating and distributing informational literature to 17 Advisory Neighborhood Commissions. This outreach led to the approval of the National Marathon route & schedule. </li></ul><ul><li>Served as project lead on the 1 st Annual National Marathon Shoe Drive. A week long event in which on-site, database and grassroots marketing tactics were implemented; resulting in the collection of over 400 pairs of shoes for charity and 15 new National Marathon race registrants. </li></ul><ul><li>Worked in association with the Washington Nationals, Capitals, Mystics, Wizards & DC United in the development of an exploratory market study to identify the secondary sports consumer in Washington, DC. </li></ul>
Axia Real Estate San Diego,
CA Sr. Mortgage Consultant November, 2003- Present <ul><li>Successfully integrated relationship sales technique into business model by developing strategic partnerships with financial planners, CPAs & real estate agents resulting in 48% of total sales volume. </li></ul><ul><li>Serviced existing client database with excellent customer service; 28% of sales totals were a result of return client transactions. </li></ul><ul><li>Among office leaders in sales volume in 2005/ 2006 with 70+ loan transactions & $26,500,000 in loan funding. </li></ul>
Chevrolet Led a team of
my peers in the research, development, implementation and presentation of a multi-media advertising campaign built around the release of the redesigned 2008 Chevrolet Malibu in the Mid-Atlantic region. Components of the re-branding campaign included a Website based on User Generated Content, promotional events & “Station Domination” Metro transit media buys structured within a fixed budget. Verizon Center Worked with the Sr. Director of Entertainment in developing a strategy to draw more sports-related special events to the facility. The strategy included the development of strategic alliances with related tourism industry segments & leveraging relationships with the local sports council to create value packages for event promoters.
Washington Redskins In support of
the Washington Redskins 75 th Anniversary season, I worked as part of a team to create and present a series of marketable events. The most developed event was a “Campus Rush” tour in which a mobile Redskins museum display, interactive gaming center (including sponsor activations) and player appearances were to be produced in Greater Washington DC universities. Bethesda Big Train (Cal Ripken Sr.) Assisted the general manager in developing a comprehensive marketing plan with the overall goal of increasing ticket sales. In accordance with this goal, the plan called for the creation of a corporate season ticket package as well as a family season ticket package sold as an add-on to the summer camp program. The plan also made recommendations to revise the group sales department.
1997: Created C4 Records and
released, Free Delivery , a well- reviewed compilation album featuring 12 of San Diego’s best local bands. 1998- 2002: Played drums in and managed the professional band Serial Carpens (later renamed Spanish Bombs). As a band we played nearly 50 concerts a year, released two recorded albums, completed numerous West Coast tours and managed a Website and database. 2001- 2003: Held internships with Taang Records & Surfdog Records. Also served as an Assistant Talent Buyer for Coach House Entertainment where I negotiated performance contracts with established talent agencies and oversaw the local music talent, by booking, scheduling and setting ticket goals.