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WEBSITE SPEED ACCELERATOR: 14 ways to improve your website for better loading time


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improve your website loading time with doind these simple tips for better performance.

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WEBSITE SPEED ACCELERATOR: 14 ways to improve your website for better loading time

  1. 1. 14 Ways to Improve Your Website 2012 For Better Loading Time WEBSITE SPEED ACCELERATOR Marius Kiniulis 2012
  2. 2. WEBSITE SPEED ACCELERATOR14 ways to improve your website for better loading time By Marius Kiniulis
  3. 3. TABLE OF CONTENTSIntroductionWhy Website Speed Is So Important?1. Choose a Good Hosting Provider2. Choose the Right Theme3. Use Only Those Plugins You Really Need4. Install W3 Total Cache Plugin5. Use CloudFlare6. Optimize Your Database7. Use Excerpts And Limit Front Page Posts8. Optimize Your Blog Images9. Disable Hotlinking10. Host Your Videos Only on Video Sharing Platforms11. Avoid Too Many Ads on Your Website12. Don’t Use Too Much Widgets And Toolbars13. Optimize Comment Section14. Don’t Use Images Instead of TextCheck Your Website PerformanceConclusionReceive More!
  4. 4. Introduction Hi, My name is Marius. I am the owner and I am working with internet websitemarketing. I am 24 years old student from Lithuania - not such a big,but, trust me, amazing and very beautiful country. I’m studyingeconomics, but the most time I spend on my websites and trying tomake them successful. I’m not an online marketing Guru and my techniques are notsome secrets, which will teach you how to get an unstoppable flood oftraffic to your website. What will lead you to earning thousands oreven millions of dollars from it. I am just a simple man, who uses natural techniques as most ofother website owners to gain traffic and to market my websites.Actually, when you are promoting your website it is not the mostimportant thing where are you getting traffic from. The most importantthing is HOW you are doing this and what tactics you are using toincrease your website traffic. That’s what I want to talk about in thiseBook.I hope you’ll enjoy reading.Best RegardsMarius Kiniulis
  5. 5. Why Website Speed Is So Important? After the notice, that Google uses site speed to determinerankings in their search ranking algorithms every webmaster startedto search the best ways on how to improve the load time of theirwebsites. The best thing of this implement is that users are getting muchhappier, when website is loading faster. So, this way they arespending more time on your website, what affects a significant drop inyour bounce rate. When your blog responds slowly visitors have a bad experiencewith it and they can never come back again. It is possible to use lots of tricks on how to speed up yourwebsite. Some of them significantly speed up the load time of yourwebsite. Others will add just a bit of speed. But it can still get a bigimpact in the results, especially if you have a massive website. How to check the speed of your website? There are lots of tools that help you to check how long does ittake to load your website. Probably, one of the most popular tool,which lots of webmasters are using right now is Pingdom tool. Thereare a number of other free tools as well:  Web Page Test - this tool shows the load performance of your pages and the ways you can optimize it.  Google Page Speed - this is Google developers tool created for webmasters to check the page speed, evaluate the performance and to get suggestion on how to improve it.  Browser Mob - a free tool to check website speed and performance with a tons of other information. So, let’s move on to website optimization…
  6. 6. 1. Choose a Good Hosting Provider Sometimes it can be very difficult to choose the right hostingprovider, which would satisfy all your needs. It can be a pain to find ahosting company, which offers really good services for a reasonableprice. That’s why I choose HostGator services. I am not saying that you have to use their services. But as forme it is just, what I need. Despite the fact they provide excellentservices, I also like that they have a really good support and I canexpect to get help from them immediately I need. For me it is one ofthe most important aspects of choosing a hosting provider.How to Choose a Good Hosting Company?  24/7 Customer Technical Support. This is very important. Hosting provider should provide their assistance anytime you need it.  Hard Disk Space. This is very important if your site hosts lots of images and videos, so you should consider carefully if you will get enough space.  Uptime Guarantee. It should be as close to 100% as possible. I think, you understand how it can be difficult to work with a website, which is often down.  Quality User CPanel. Having user interface that is clear and understandable for anyone, is very important to avoid stress and mistakes.  Check the Feedback on Forums. Always! Always check other users experience with one or another company. The design and prices can look attractive, but sometimes it can’t be said the same about the services… This is only few advises on how to choose the right hostingprovider. I strongly recommend you to check some of hosting forums,like Web Hosting Talk (probably, the biggest one) or some others tosee what others are talking about…
  7. 7. 2. Choose the Right Theme This one plays also a very important role. You have to pay highattention when choosing a suitable theme for your website, becausebad decision can hurt your website a lot later. Most of bloggers choosefree themes, because they think it’s a waste of money. But have in mind that with free theme you can not only have apoorly optimized website, but it can also have some unnecessarycodes inserted in it. With the right theme selected you have already done 30-50% ofwebsite optimization for better loading and SEO. That’s why I chose HeatMap Theme. With a small, one timeinvestment, I have not only well-optimized theme, but I can use it onas many websites as I have and they all may appear different.
  8. 8. 3. Use Only Those Plugins You Really Need Plugins can make really awesome things on your website. Butthey have one big disadvantage – every time you install a new plugin,it slows your website down. Start with removing plugins, which stays inactive on yourwebsite. Then try to check if you really need all the plugins you haveinstalled. If there is some – deactivate and delete it. If you really think that you need all the plugins you have, Irecommend you to install plugin called P3 (Plugin PerformanceProfiler). This plugin will tell you, which of your plugins uses the mostresources of your website. If there is some plugins, which really slows down your websiteyou can try to search for the alternatives, which doesn’t take so manyresources. Or if not, decide what else you can do. Have in mind that this plugin is not used all the time on yourblog. This means that once you configure your plugins you candeactivate and delete it as well.
  9. 9. 4. Install W3 Total Cache Plugin W3 Total Cache Plugin is probably the most awesome WordPressplugin, which I have ever seen! It can do awesome things, what comesto speeding up your website. No doubt, it’s a #1 plugin, which everyWordPress user must use! So what it does (Information has been taken from W3 TotalCache WordPress directory)?  At least 10x improvement in overall site performance (Grade A in YSlow or significant Google Page Speed improvements) when fully configured  Improved conversion rates and “site performance” which affect your site’s rank on  “Instant” subsequent page views: browser caching  Optimized progressive render: pages start rendering quickly  Reduced page load time: increased visitor time on site; visitors view more pages  Improved web server performance; sustain high traffic periods  Up to 80% bandwidth savings via minify and HTTP compression of HTML, CSS, JavaScript and feeds I can guarantee that you will immediately see the results aftersetting up this plugin properly.
  10. 10. 5. Use CloudFlare CloudFlare is another awesome tool for website owners tooptimize your website. It makes your blog safer, smarter and muchfaster. This is a CDN system that will protect and accelerate yourwebsite. WordPress users can use their CloudFlare WordPress plugin. To update this tool takes only 5 minutes, but it can do a lot foryour website performance. What Cloud Flare Really Does? Image source: 1. It Makes Your Website to Load Much Faster. CloudFlare global CDN (Content Delivery Network) has 14 edgenodes around the world. This means that it caches your static files andthese files are stored closer to your visitors. What goes to theresult that your website, on average, loads twice as fast for yourvisitors regardless of where they are located. This leads you to 65%fewer requests and saves up to 60% of bandwidth. 2. Optimizes Your Web Content This tool automatically optimizes your pages to minimize thenumber of network connections and ensure even third party resourceswon’t slow down page rendering. Also it combines multiple JavaScriptfiles into a single request to avoid the overhead of multiple networkrequests. 3. Makes Website More Secure
  11. 11. CloudFlare’s technology automatically detects new attacks thatarise against any website on its network. When it identifies that thereis a new attack on your site, it starts to block the attack for both theparticular website and the entire community. 4. Have an Easy Apps Integration CloudFlare will help you with only one-click simple integrationadd additional services into your website. To sum up, with this tool you will get lots of cool features, likefaster website security from hacking attacks, spammers and bots andlots of other!
  12. 12. 6. Optimize Your Database Over a time your database can accumulate lots of trash in it. Toavoid unexpected problems and to make your website faster, youshould always maintain your database. You can use optimize function to clean up any wasted space thatyou have. The easiest way is to use WP-Optimize Plugin. If you’d beoptimizing your database manually you should try to do this at leastonce a month and as for me I don’t like to play with phpmyadmin. Butwith this plugin everything is much easier.
  13. 13. 7. Use Excerpts And Limit Front Page Posts You should never show your full articles on the main blog page.Because this looks very heavy and makes lots of inconvenience forusers to browse your home page. Just imagine, how this websitewould look like, if I wouldn’t add excerpts to my articles. These articlesare rather long, so this would lead to a very clumsy home page of thisblog. And the worst thing is that apart from these facts it also slowsdown your website. It will likely take a significant amount of time toload the home page. I think you should seriously consider about usingexcerpts in your posts. There are two ways to do this: 1. Insert “More” Tag directly into your post. This is very easy way to insert excerpt into your post. The mainadvantage of using this tag is, you can decide on your own how muchof text do you want to appear on your home page. But have in mindthat you have to use this button every time you are writing a blogpost. 2. Insert excerpt automatically. Some of WordPress themes let’s to insert excerpts automatically.So you just need to check your theme options. But if there is no suchan option than you should follow these steps: Find your index.php, archive.php and category.php files. Find thefollowing code: <?php the_content(); ?> And replace it with: <?php the_excerpt(); ?> Now you can write custom excerpts for your posts from yourWordPress admin panel and have it displayed in your theme.
  14. 14. If you don’t fill anything in custom excerpt option WordPress willpull the first 55 characters from your post and use that instead. Now go to Settings>Reading and limit front page posts to 5-10(it’s up to your choice how much of them you want to see, but I don’trecommend to have more than 7 blog posts on your home page).
  15. 15. 8. Optimize Your Blog Images Your blog images also put some weight in loading your website.So it’s very important to optimize it as well. Try to avoid uploading big file size images to your blog, becauseit slows down loading speed as well. Reduce it before uploading it onyour website. Also I would like to recommend one very cool WordPress plugincalled WP What it does? Every image you add to a page or post will be automatically runthrough behind the scenes. You don’t have to do anythingdifferent. This plugin optimizes images in several ways:  stripping meta data from JPEGs  optimizing JPEG compression  converting certain GIFs to indexed PNGs  stripping the un-used colours from indexed images
  16. 16. 9. Disable Hotlinking What is hotlinking? Hotlinking is when another internet user uses an inline link todisplay an image that is hosted on your site. This means he’s not onlystole your image, but also uses your bandwidth. The best solution to avoid this is to edit your .htaccess file andinsert the following code:#disable hotlinking of images with forbidden or custom image optionRewriteEngine onRewriteCond %{HTTP_REFERER} !^$RewriteCond %{HTTP_REFERER} !^http://(www.)?*$ [NC]RewriteCond %{HTTP_REFERER} !^http(s)?://(www.)? [NC]RewriteCond %{HTTP_REFERER}!^http(s)?://(www.)? [NC]#RewriteRule .(gif|jpg)$ ñ [F]#RewriteRule .(gif|jpg)$ [R,L] However, don’t forget to make sure to allow your feeds todisplay the images. WARNING: backup your .htaccess file before making anychanges! NOTE: Some hosting providers like HostGator enables hotlinkingautomatically. To check if this future is available for you goto CPanel>Security>HotLink Protection (have in mind that location canvary depending from your hosting company).
  17. 17. 10. Host Your Videos Only on Video Sharing Platforms I think that most of you are already hosting your videos on videosharing platforms such as Youtube or Vimeo. But if not, I think youshould strongly consider about this option. There are a number of reasons why, you should farm out yourvideos (of course I am talking only about sites, who are justposting occasional videos). With doing so, you are not only saving tons of bandwidth, butalso getting lots of cool other features, like better video visibility insearch engines, related videos function, possibility to share it on otherwebsites and etc…
  18. 18. 11. Avoid Too Many Ads on Your Website Probably, you have seen those heavy websites with lots of ads init. It looks really terrible and sometimes it scares visitor away fromfurther website browsing. Using too much ads in your blog will surely increase the loadtime of your page. So, it is advisable to use fewer ads in it. It will notonly decrease the load time, but will make your website appearance tolook much more attractive for website users.
  19. 19. 12. Don’t Use Too Much Widgets And Toolbars Remove unwanted widgets in sidebar and make it simple tonavigate. All additional widgets in your sidebar can not only make yourblog complicated, but it also affects the load time of your website. All additional toolbars also have the same effect, so try not tooverplay.
  20. 20. 13. Optimize Comment Section If your website is rather popular probably it is getting tons ofcomments. This is really good, because your website looks sociallyactive. But you should understand that having lots of comments canalso lead to some problems. I strongly recommend to use default comment section of yourblog themes. And don’t go for any network, like intense debate andetc. This can also affect the load time of your website very much!
  21. 21. 14. Don’t Use Images Instead of Text Some bloggers like to use images instead of text to separateheadings. Yes, maybe sometimes it looks much more attractive andcan catch visitors eye faster, but it doesn’t do such a good effect,when we are talking about website speed and Search EngineOptimization. Let’s look at the example, which I took from Steve Scott Six-Figure Blueprint. As you can see Steve is using images here instead oftext in his headings. I agree, that it looks more attractive. But allthese images slows down the load time of this page. Maybe it isn’t so bad if you are doing this in only few articles(like Steve is doing), but you won’t get a good effect if you will bedoing this in all of your posts. Furthermore, it decreases the quality of your article and it canaffect your position in Search Engine Rankings.
  22. 22. Check Your Website Performance Check your website performance on some website speed tools. So, how does your blog loads now? Does it load faster now?What are your results?
  23. 23. Conclusion That’s all the tips about improving your website for betterloading I wanted to talk with you. I hope it will be at least somethinguseful for you and it will help you to achieve better results in blogging. Also I want to apologize if you found here some ugly grammarmistakes. As English isn’t my first language I am still missing themsometimes. I strongly believe value, which I am trying to provide you will beworth of ignoring it. Best Regards Marius Kiniulis
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