MARKETING YOUR BYZ IN THE MEDIA AND ONLINE A presentation by SANDRA GARCIA & HELEN STEPCHUK
MARKETING YOUR BYZ IN THE MEDIA AND ONLINE <ul><li>3 PR BLUNDERS </li></ul><ul><li>… that will make sure media NEVER do a ...
MARKETING YOUR BYZ IN THE MEDIA AND ONLINE <ul><li>PR BLUNDER #1: </li></ul><ul><li>Send a “PRESS RELEASE” and your “PRESS...
MARKETING YOUR BYZ IN THE MEDIA AND ONLINE © MEDIA =
MARKETING YOUR BYZ IN THE MEDIA AND ONLINE <ul><li>PR BLUNDER #2: </li></ul><ul><li>During the interview, say EVERYTHING y...
MARKETING YOUR BYZ IN THE MEDIA AND ONLINE <ul><li>PR BLUNDER #3: </li></ul><ul><li>After you’ve gotten some media coverag...
MARKETING YOUR BYZ IN THE MEDIA AND ONLINE <ul><li>TOP 3 ONLINE MARKETING MISTAKES </li></ul>© AND HOW TO  AVOID  THEM
MARKETING YOUR BYZ IN THE MEDIA AND ONLINE <ul><li>INTERESTING (not so secret) FACTS… </li></ul>© <ul><li>Over 1.5 billion...
MARKETING YOUR BYZ IN THE MEDIA AND ONLINE <ul><li>#1 - NOT HAVING AN INTEGRATED MARKETING STRATEGY </li></ul><ul><li>Onli...
MARKETING YOUR BYZ IN THE MEDIA AND ONLINE <ul><li>#2 - NOT KNOWING WHO YOUR COMPETITORS REALLY ARE </li></ul>© <ul><li>On...
MARKETING YOUR BYZ IN THE MEDIA AND ONLINE <ul><li>#3 - NOT KNOWING YOUR NUMBERS </li></ul>© <ul><li>FREE Tools:   </li></...
MARKETING YOUR BYZ IN THE MEDIA AND ONLINE <ul><li>STAYING ON TRACK </li></ul>© 1) Review your goals (Sales? Traffic? Visi...
MARKETING YOUR BYZ IN THE MEDIA AND ONLINE <ul><li>RESOURCES </li></ul><ul><li>PR: </li></ul><ul><li>The Bad Pitch Blog:  ...
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Marketing your byz in the media and online

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Sandra Garcia of Middle Child Marketing and Helen Stepchuk of Cucumber Marketing team up to present '3 PR blunders... that will make sure media NEVER do a story on you' and the 'Top 3 Internet Marketing Mistakes and how to avoid them.'

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Marketing your byz in the media and online

  1. 1. MARKETING YOUR BYZ IN THE MEDIA AND ONLINE A presentation by SANDRA GARCIA & HELEN STEPCHUK
  2. 2. MARKETING YOUR BYZ IN THE MEDIA AND ONLINE <ul><li>3 PR BLUNDERS </li></ul><ul><li>… that will make sure media NEVER do a story on you </li></ul>©
  3. 3. MARKETING YOUR BYZ IN THE MEDIA AND ONLINE <ul><li>PR BLUNDER #1: </li></ul><ul><li>Send a “PRESS RELEASE” and your “PRESS KIT” </li></ul><ul><li>to EVERYBODY . </li></ul>©
  4. 4. MARKETING YOUR BYZ IN THE MEDIA AND ONLINE © MEDIA =
  5. 5. MARKETING YOUR BYZ IN THE MEDIA AND ONLINE <ul><li>PR BLUNDER #2: </li></ul><ul><li>During the interview, say EVERYTHING you possibly can about your business. </li></ul><ul><li>Or, say “ no comment ” to protect your trade secrets. </li></ul>©
  6. 6. MARKETING YOUR BYZ IN THE MEDIA AND ONLINE <ul><li>PR BLUNDER #3: </li></ul><ul><li>After you’ve gotten some media coverage, sit back and wait for more calls and emails to come in. </li></ul>©
  7. 7. MARKETING YOUR BYZ IN THE MEDIA AND ONLINE <ul><li>TOP 3 ONLINE MARKETING MISTAKES </li></ul>© AND HOW TO AVOID THEM
  8. 8. MARKETING YOUR BYZ IN THE MEDIA AND ONLINE <ul><li>INTERESTING (not so secret) FACTS… </li></ul>© <ul><li>Over 1.5 billion+ users online </li></ul><ul><li>Every 3 seconds someone joins the </li></ul><ul><li>Internet community </li></ul><ul><li>65%+ of all offline sales </li></ul><ul><li>are initiated by online research </li></ul><ul><li>“ If your business is not online, </li></ul><ul><li>your business soon will be out of business.” </li></ul><ul><li>- Bill Gates </li></ul>
  9. 9. MARKETING YOUR BYZ IN THE MEDIA AND ONLINE <ul><li>#1 - NOT HAVING AN INTEGRATED MARKETING STRATEGY </li></ul><ul><li>Online marketing plays by the same rules as offline marketing. </li></ul>©
  10. 10. MARKETING YOUR BYZ IN THE MEDIA AND ONLINE <ul><li>#2 - NOT KNOWING WHO YOUR COMPETITORS REALLY ARE </li></ul>© <ul><li>Online competition vs. Offline competitors </li></ul><ul><li>Know what they are doing </li></ul>
  11. 11. MARKETING YOUR BYZ IN THE MEDIA AND ONLINE <ul><li>#3 - NOT KNOWING YOUR NUMBERS </li></ul>© <ul><li>FREE Tools: </li></ul><ul><li>- Google Analytics, Google Webmaster </li></ul><ul><li>Twittercounter.com </li></ul><ul><li>HootSuite.com </li></ul>
  12. 12. MARKETING YOUR BYZ IN THE MEDIA AND ONLINE <ul><li>STAYING ON TRACK </li></ul>© 1) Review your goals (Sales? Traffic? Visibility?) 2) Analyze your target audience 3) Assess your competition 4) Make a plan of attack 5) Act 6) Measure 7) Start all over again :)
  13. 13. MARKETING YOUR BYZ IN THE MEDIA AND ONLINE <ul><li>RESOURCES </li></ul><ul><li>PR: </li></ul><ul><li>The Bad Pitch Blog: BADPITCH.blogspot.com, @prblog, @laermer </li></ul><ul><li>PR Blunders: PRBLUNDERS.com </li></ul><ul><li>AHA Creative Strategies: AHAcreative.com/category/blog, @AHApr </li></ul><ul><li>Do the Right Thing By James Hoggan, Hoggan.com, @james_hoggan </li></ul><ul><li>ONLINE MARKETING: </li></ul><ul><li>MarketingSherpa.com </li></ul><ul><li>SeoMoz.org </li></ul><ul><li>Googleblog.blogspot.com </li></ul><ul><li>CucumberMarketing.com/blog </li></ul>©

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