Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

When did we start trusting strangers - Universal Mac Cann

24,300 views

Published on

Here is an international studies from Mac Cann analysing the evolution of influence when talking about buying a product

Published in: Business, Technology

When did we start trusting strangers - Universal Mac Cann

  1. 1 When did we start trusting September 2008 strangers? 29 countries 17,000 internet users How the internet turned us all into influencers © Universal McCann 2008
  2. 3 Contents Introduction ➜ No strangers anymore Welcome to the new influence landscape ➜ The rise of social media ➜ Digital friends ➜ Proliferation of influencer channels The impact ➜ The influence economy ➜ The democratisation of influence ➜ The new super influencers

×