d.Maps: Discussion 2 Ideate


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Material adapted from dschool.stanford.edu.
Special thanks to Carly Geehr for allowing shamelessly stolen inspiration and
Tom Kelly's, “The Art of Innovation”

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  • Intro Names and 1 artistic or cultural thing you noticed on the way to this course?
  • Took longer than expected during salon of Experiment 2 and did not get to prototype 
  • Mind mapping, creativity comes from associations and conceptual blending.
  • Be visual always.
  • Show what you’re doing behind the scenes.
  • Can you explain your whole value proposition in 1pg?
  • Come up with as many crazy ideas for products as possible. how many of you can come up with a crazy idea for a product right off the top of your head? not a good brainstorm topic - crazy ideas, GO! a better way is to ease people into it.. the best one we did was very highly scaffolded,
  • Basic gist - give a warmup, have everyone put up their warmup ideas, give a new topic, and build off of each warmup idea one at a time as long as there's energy behind them. Shoot for 100 ideas in an hour during a productive session and probably over 30 will be "keepers"
  • Identify a clear point of view that summarizes who you are serving.
  • Group and map your inspirations.
  • Organize your brainstorm into a timeline of events.
  • Prioritize your ideas visually.
  • Take what you learned and set some actionable deadlines.
  • d.Maps: Discussion 2 Ideate

    1. 1. d.Maps: Design Cultural Maps Discussion 2 [email_address]
    2. 2. Agenda
    3. 3. Review of Define Mode <ul><li>http://www.slideshare.net/culturalmaps/dmaps-design-cultural-maps-lab-1 </li></ul>
    4. 4. Ideate: What is it? <ul><li>Ideation is the process of idea generation. Mentally it represents a process of “going wide” in terms of concepts and outcomes. Ideation provides the fuel for building prototypes and driving innovative solutions. </li></ul>
    5. 5. Ideate: Brainstorming <ul><li>Everyone thinks they already do it </li></ul><ul><li>Not a regular meeting </li></ul><ul><li>Not something you take “notes” at </li></ul><ul><li>Not a presentation </li></ul><ul><li>Shouldn’t feel like “work” </li></ul><ul><li>It’s actually a tool that needs skill </li></ul>
    6. 6. Ideate: Why? <ul><li>Ideate in order to step beyond obvious solutions. We ideate to harness the collective perspectives and strengths of our teams. We ideate to create fluency (volume) and flexibility (variety) in our innovation options. </li></ul><ul><li>http://vimeo.com/6755318 (David Kelly) </li></ul>
    7. 7. Ideate: How? <ul><li>We ideate in teams, though we can also ideate individually. We ideate using many techniques, including these examples: </li></ul><ul><ul><li>Brainstorming </li></ul></ul><ul><ul><li>Crowdsourcing </li></ul></ul><ul><ul><li>Bodysourcing </li></ul></ul><ul><li>Many tools and resources help to facilitate ideation and capture the findings: </li></ul><ul><ul><li>Whiteboards, Dry erase markers/boards, Post-its, Pens, Paper, Photography/Video, caffeine & food! </li></ul></ul>
    8. 8. Ideate: Brainstorming “Rules” <ul><li>One Conversation at a Time </li></ul><ul><li>Go for Quantity </li></ul><ul><li>Defer Judgement - NO Blocking </li></ul><ul><li>Build on the Ideas of Others </li></ul><ul><li>Encourage wild ideas </li></ul><ul><li>Be Visual </li></ul><ul><li>Stay on Topic </li></ul><ul><li>Headline! </li></ul>
    9. 9. Ideate: Brainstorming <ul><li>bad brainstorm: http://www.youtube.com/watch?v =ttWhK-NO4g8 </li></ul><ul><li>brainstorm rules: http://www.youtube.com/watch?v =W1h5L_0rFz8 </li></ul>
    10. 10. Ideate: Brainstorming Tips <ul><li>Caffeine/sugar/snacks/candy </li></ul><ul><li>Time limits </li></ul><ul><li>Idea goal eg counting your ideas </li></ul><ul><li>Small group (~8) </li></ul><ul><li>DIVERSE participants (multiple disciplines, experts, oddballs, and “normal” folk) </li></ul>
    11. 11. Brainstorming Secrets <ul><li>Sharpen your focus </li></ul><ul><li>Playful rules </li></ul><ul><li>Number your ideas </li></ul><ul><li>Build and jump </li></ul><ul><li>The Space remembers </li></ul><ul><li>Stretch your mental muscles </li></ul><ul><li>Get physical </li></ul>
    12. 12. How to Kill a Brainstorm <ul><li>The boss gets to speak first </li></ul><ul><li>Everybody gets a turn </li></ul><ul><li>Experts only please </li></ul><ul><li>Do it off-site </li></ul><ul><li>No silly stuff </li></ul><ul><li>Write down everything </li></ul>
    13. 13. Anything
    14. 17. Ideate: Brainstorm Moderator Tips <ul><li>Distribute background material beforehand (both breadth and depth) </li></ul><ul><li>Setup brainstorm using aforementioned rules and tips </li></ul><ul><li>Inspire energy in the group, be animated, vary your tone </li></ul><ul><li>Switch headlines/topics when energy dwindles </li></ul><ul><li>Synthesize “keeper ideas” and share pictures/findings to the group asap! </li></ul>
    15. 18. Ideate: Brainstorming Moderator <ul><li>How you frame it </li></ul><ul><li>Makes all the difference. </li></ul>
    16. 19. Ideate: Brainstorming Moderator <ul><li>activities ending in –ing </li></ul>
    17. 20. Ideate: Brainstorming Moderator <ul><li>activities ending in –ing </li></ul><ul><li>select your faves </li></ul>
    18. 21. Ideate: Brainstorming <ul><li>activities ending in –ing </li></ul><ul><li>select your faves </li></ul><ul><li>turn each into an olympic sport… </li></ul>
    19. 22. Ideate: Brainstorming Moderator <ul><li>The gist </li></ul>
    20. 23. How to Synthesize MyBrainstorm?
    21. 29. More Brainstorming Techniques <ul><li>Mindmapping </li></ul><ul><li>Sketching </li></ul><ul><li>Post-it grouping </li></ul><ul><li>Lists </li></ul><ul><li>Layering on brainstorms </li></ul><ul><li>Combinatorial brainstorms </li></ul><ul><li>Quick annotations of drawings </li></ul>
    22. 30. Credits <ul><li>Material adapted from dschool.stanford.edu </li></ul><ul><li>Special thanks to Carly Geehr for allowing shamelessly stolen inspiration </li></ul><ul><li>Tom Kelly, “The Art of Innovation” </li></ul>