The 7 Rules of
Cult Brands
Photograph by: Oliver Fluck

Welcome to the World of Cult Brands

What defines a Cult Brand?

Cult Brands understand that
their brands belong to the
customers, and only the
customer’s voice counts.

Cult Brands embrace their
customers by anticipating their
basic and higher needs.

As a consequence, Cult Brands
achieve a level of customer
loyalty unprecedented in
traditional business.

What are the benefits of
becoming a Cult Brand?

Cult Brands are perceived as being
the high-value option within their
industry. They are often the
standard that their competitors are
judged against.

Cult Brands tend to command
premium prices, which has an
obvious positive impact on
profitability.

Cult Brands attract new customers at
a higher rate than their competitors,
and they keep those customers for a
longer period of time.

Customers tend to do more
business with greater frequency
with Cult Brands, and they
enthusiastically recommend the
brand to their family and friends.

Cult Brands enjoy extreme consumer
enthusiasm. This enthusiasm is not
tied to a specific product or product
line, but instead tends to extend to
the entire organization, including
their iconography and messaging.

How does your business
become a Cult Brand?

We’ve identified the Seven Rules of
Cult Brands. These rules are the
fundamental tenets that all Cult
Brands consciously or instinctively
follow as they do business.

These Seven Rules of Cult Brands
provide a framework for attracting
loyal customers, differentiating your
brand, and growing your business.

Rule #1 Differentiate
Consumers want to be part of a group
that’s different.

Rule #2 Be Courageous
Cult Brand inventors show daring and
determination.

Rule #3Promote a
Lifestyle
Cult Brands sell experiences.

Rule #4Listen to your
Customers
Cult Brands know the wants and needs
of their customers, creating lifelong
evangelists.

Rule #5 Support Customer
Communities
Cult Brands know how foster
social groups.

Rule #6 Be Open, Inviting and
Inclusive
Cult Brands make you feel like you
belong.

Rule #7 Promote Personal
Freedom
Cult Brands are empowering and
expansive.

Integrating the Seven Rules of Cult
Brands into your business approach
expands the number of ways you
can connect with your best
customers.

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and Marketing Strategies
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