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Archetypal Branding: Cult Branding 2.0

How to create authentic customer loyalty and develop powerful brands that customers feel they can't live without.

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Archetypal
Branding: Cult Branding   2.0
w w w. c u l t b r a n d i n g . c o m




CREATED BY aaron shields DESIGNED BY melissa thornton

          ©2009 The Cult Branding Company
A Cult Brand is born when
a group of customers rally
around a brand’s lifestyle.
Cult Brands enjoy an unusual
level of customer loyalty.
Cult Brands achieve this level of loyalty
because they do more than just sell
products or services...
They help fulfill their customers’ human needs.

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Archetypal Branding: Cult Branding 2.0