Creating the Perfect Recipe for Food Blogging Success<br />By: Cory Van Horn<br />
Why Culinary Cory Was Born<br /><ul><li> Burning desire to have a reason to cover my kitchen in flour.
 Market crashed and I was bored!
 One random comment over beverages changed my focus to the wonderful world of blogging.
 What was once an excuse to cover my kitchen in flour has become a true passion.</li></li></ul><li>The Highs & Lows of Blo...
Find Your Culinary Point-of-View<br />Establish your culinary niche. Then when you get bored, start infusing more flavor.<...
 Restaurant Reviews (Foodie in Disguise)
 Ethnic Foods (Proud Italian Cook)
 Kids & Families (Amanda’s Cookin’ )
 Weight Loss Life (My Bizzy Kitchen)
 Specialty Focus (Veggie Girl)</li></li></ul><li>A Picture Tells a 1,000 Words<br />We eat with our eyes. Seeing the beaut...
 Learn how to use Photoshop.
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Create the Perfect Recipe for Food Blogging Success

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Create the Perfect Recipe for Food Blogging Success

  1. 1. Creating the Perfect Recipe for Food Blogging Success<br />By: Cory Van Horn<br />
  2. 2. Why Culinary Cory Was Born<br /><ul><li> Burning desire to have a reason to cover my kitchen in flour.
  3. 3. Market crashed and I was bored!
  4. 4. One random comment over beverages changed my focus to the wonderful world of blogging.
  5. 5. What was once an excuse to cover my kitchen in flour has become a true passion.</li></li></ul><li>The Highs & Lows of Blogging<br />
  6. 6. Find Your Culinary Point-of-View<br />Establish your culinary niche. Then when you get bored, start infusing more flavor.<br />Get focused and find your passion:<br /><ul><li> Recipe Posts (Food o’ del Mundo)
  7. 7. Restaurant Reviews (Foodie in Disguise)
  8. 8. Ethnic Foods (Proud Italian Cook)
  9. 9. Kids & Families (Amanda’s Cookin’ )
  10. 10. Weight Loss Life (My Bizzy Kitchen)
  11. 11. Specialty Focus (Veggie Girl)</li></li></ul><li>A Picture Tells a 1,000 Words<br />We eat with our eyes. Seeing the beauty of the recipe inspires readers to make it.<br /><ul><li> Don’t need an expensive camera.
  12. 12. Learn how to use Photoshop.
  13. 13. Buy a tripod.
  14. 14. Food styling & recipe selection.
  15. 15. Process pictures vs. glamour shots.</li></li></ul><li>Expanding into Social Media<br />Only expand your blog reach when your gut says the time is right & you have something more to say.<br /><ul><li> Introduce new readers to past posts.
  16. 16. Show your love of other bloggers.
  17. 17. Keep the conversations going in the social media space.
  18. 18. Post photos of leftovers,</li></ul> mistakes, favorite foods.<br /><ul><li> Share everyday foodie life.</li></li></ul><li>Promoting Your Blog<br />Do everything PCPGH is telling you to do & more! Don’t be ashamed to talk about your blog.<br /><ul><li> Bake cookies for your coworkers.
  19. 19. Get your friends involved – honest friends.
  20. 20. Become friends with B-List celebrities.
  21. 21. Talk to people you’ve never met in-person.
  22. 22. Post pics on photo sharing sites.
  23. 23. Attend Pittsburgh PodCamp5!</li></li></ul><li>Making Money and/or Saving Money<br />Figure out ways to get the blog to pay for itself. Don’t expect to get rich overnight.<br />Free Samples: In a statement dated 10/05/2009, the FTC announced guidelines for bloggers accepting free product or payment from brands: "[B]loggers who make an endorsement must disclose the material connections they share with the seller of the product or service.”<br /><ul><li> Food Buzz
  24. 24. Amazon Affiliates Program
  25. 25. Google keyword ads
  26. 26. PlateFull, BlogHer, Martha’s Circle
  27. 27. Don’t turn your blog into Nascar.
  28. 28. Eat out less. Waste less.
  29. 29. Consulting/land a new job.</li></li></ul><li>Unexpected Side Effects of Food Blogging<br />Sometimes the most unexpected surprises are the happiest.<br /><ul><li> You WILL gain weight!
  30. 30. Friends become used to eating lukewarm food.
  31. 31. Every foodie experience is thought</li></ul>of as content for others to read.<br /><ul><li> Food blogging is an emotional rollercoaster. Take the ups and downs in stride.</li></li></ul><li>Mistakes are Part of Learning<br />Don’t be afraid to make mistakes & be ready to learn from them.<br /><ul><li>Don’t do these:
  32. 32. CraigsList postings.
  33. 33. Become obsessed with webhits.
  34. 34. Take negative comments personally.
  35. 35. Forget why you started the blog in the 1st place.
  36. 36. Step far beyond you niche.
  37. 37. Forget to recipe test.
  38. 38. Over-think posts or assume people won’t like.</li></li></ul><li>Final Tip:<br />Never forget to experience life BEFORE blogging about it!<br />
  39. 39. Questions???<br />Cory Van Horn<br />cory@culinarycory.com<br />

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