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Tumblr Competitive Analysis

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Tumblr Competitive Analysis

  1. 1. Tumblr competitive analysis Luis Álvarez Cuevas M.Sc. Telecommunications Engineer
  2. 2. Index • What is Tumblr • Competitors • Classical Blogging • Microblogging • Social Networks • Tumblelogging • Competitive advantages • Business development ideas
  3. 3. What is Tumblr? • Mini-blogging service that allows sharing media files in an easy way • Big growing perspective Stats about monthly global page-views
  4. 4. Competitors: blog platforms Wordpress, blogger • Classical approach to blogging • Requires a big starting effort • Difficult to maintain
  5. 5. Competitors: Microblogging Twitter, Plurk, Identi.ca • Very short information • No possibility of media contents • Not collaborative
  6. 6. Competitors: Tumblelogging Soap. io – Publr.com – Zooloo.com • Same features than Tumblr • Comunity not yet defined • Worse Interface
  7. 7. Competitors: comparison chart Tumblr Twitter Wordpress Blogger Plurk Posterous Facebook Identi.ca Characters Limitation No Yes No No Yes No No Yes Media contents embedded Yes No Yes Yes No Yes Yes No Posting comments Yes No Yes Yes No Yes Yes No Customization High Poor High High Poor Poor Poor High Premium Services No No No No No No No No Alexa Ranking links in 16830 681415 497333 430891 13325 7984 776492 11122
  8. 8. Competitive advantages • Simplicity • Configurability • Interface • Active community • Collaborative • Ubiquity
  9. 9. Business Development Ideas • Advertisment • Platform for third party applications • Premium Service • Mobile network services • Online shopping platform LOOKING FOR REVENUES!
  10. 10. THANK YOU FOR YOUR ATTENTION! Luis Álvarez Cuevas M.Sc. Telecommunications Engineer

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