Elements & Principles  of Design Created by Cheyenne Cuellar For Desktop Publishing November 10, 2011
The Elements <ul><li>The building blocks of a visual image </li></ul><ul><ul><li>Line </li></ul></ul><ul><ul><li>Shape </l...
Line <ul><li>The path created by a moving point </li></ul>
Shape <ul><li>The outline, edge or flat surface of a form </li></ul>
Value <ul><li>The lightness or darkness of a color </li></ul>
Color <ul><li>The way something looks when light strikes it </li></ul>
Space <ul><li>An empty space or area in which something exists </li></ul>
Texture <ul><li>The way an object looks like it feels </li></ul>
 
The Principles <ul><li>How we use the Elements to create visually pleasing images </li></ul><ul><ul><li>Balance </li></ul>...
Balance <ul><li>Arranged so the parts seem to be equally important or interesting </li></ul>
Unity <ul><li>All the parts look as if they belong together </li></ul>
Contrast <ul><li>A great difference between two things </li></ul>
Pattern <ul><li>A choice of lines, colors or shapes, repeated over and over in a planned way </li></ul>
The End <ul><li>Thank you </li></ul>
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Elements and principles

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Elements and principles

  1. 1. Elements & Principles of Design Created by Cheyenne Cuellar For Desktop Publishing November 10, 2011
  2. 2. The Elements <ul><li>The building blocks of a visual image </li></ul><ul><ul><li>Line </li></ul></ul><ul><ul><li>Shape </li></ul></ul><ul><ul><li>Value </li></ul></ul><ul><ul><li>Color </li></ul></ul><ul><ul><li>Space </li></ul></ul><ul><ul><li>Texture </li></ul></ul>
  3. 3. Line <ul><li>The path created by a moving point </li></ul>
  4. 4. Shape <ul><li>The outline, edge or flat surface of a form </li></ul>
  5. 5. Value <ul><li>The lightness or darkness of a color </li></ul>
  6. 6. Color <ul><li>The way something looks when light strikes it </li></ul>
  7. 7. Space <ul><li>An empty space or area in which something exists </li></ul>
  8. 8. Texture <ul><li>The way an object looks like it feels </li></ul>
  9. 10. The Principles <ul><li>How we use the Elements to create visually pleasing images </li></ul><ul><ul><li>Balance </li></ul></ul><ul><ul><li>Unity </li></ul></ul><ul><ul><li>Contrast </li></ul></ul><ul><ul><li>Pattern </li></ul></ul><ul><ul><li>Movement </li></ul></ul><ul><ul><li>Emphasis </li></ul></ul>
  10. 11. Balance <ul><li>Arranged so the parts seem to be equally important or interesting </li></ul>
  11. 12. Unity <ul><li>All the parts look as if they belong together </li></ul>
  12. 13. Contrast <ul><li>A great difference between two things </li></ul>
  13. 14. Pattern <ul><li>A choice of lines, colors or shapes, repeated over and over in a planned way </li></ul>
  14. 15. The End <ul><li>Thank you </li></ul>

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