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Banking: Why Engage Upscale Hispanics?

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According to a 2014 KPMG survey, 21% of banking executives see Young Rising Professionals as the customer segment that presents the greatest growth opportunity. Upscale Hispanics are a key subgroup within that segment, as they will account for 50% of new home purchases from 2012 to 2020.

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Banking: Why Engage Upscale Hispanics?

  1. 1. © 2014 DIAZ & CO. Hispanic Experts, Inc. Sandra Diaz, President www.diazandco.com info@diazandco.com (646) 580-5842

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