Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Banking: Why Engage Upscale Hispanics?


Published on

According to a 2014 KPMG survey, 21% of banking executives see Young Rising Professionals as the customer segment that presents the greatest growth opportunity. Upscale Hispanics are a key subgroup within that segment, as they will account for 50% of new home purchases from 2012 to 2020.

Published in: Business
  • Be the first to comment

  • Be the first to like this

Banking: Why Engage Upscale Hispanics?

  1. 1. © 2014 DIAZ & CO. Hispanic Experts, Inc. Sandra Diaz, President (646) 580-5842