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Online & Mobile Retailers: Why Focus on Hispanics to Differentiate and Grow

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Companies are leaving money on the table by not personalizing their digital offering and marketing strategies to meet the needs of U.S. Hispanics. While 15.3% of Internet users are Hispanic, only 1.67% of all display ad impressions are served in Hispanic Ad Focus Sites. The 3 reasons why companies should look to Hispanics to differentiate and grow their business are: 1) Hispanics spend more than average on top e-commerce categories; 2) Hispanics are more involved with online shopping; and 3) Competition for Hispanic online market share is low.

Published in: Retail, Business
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Online & Mobile Retailers: Why Focus on Hispanics to Differentiate and Grow

  1. 1. © 2014 DIAZ & CO. Hispanic Experts, Inc. Sandra Diaz, President www.diazandco.com info@diazandco.com (646) 580-5842

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