What is Backstage? • “There's
two views on the BBC. One is the traditional view of centralised websites. The other is more open, de- centralised and a mess. That is backstage and in there, somewhere, is the future of the BBC” • A developer/designer network from the BBC • An opportunity for the BBC to offer some of the content and services • A way to share with 3rd party, non-commercial developers • Our way of stimulating creativity and innovation in the market
Why is the BBC doing
this? • The Governors' response to the Review of the BBC’s Online services by Philip Graf committed the BBC to using open standards to allow users to find and repurpose BBC content in more flexible ways • Trust is the foundation of the BBC • We take pride in delivering Quality • Creativity is the lifeblood of our organisation • Audiences are at the heart of everything we do • We Respect each other and celebrate our diversity • Great things happen when we Work together
The Three Prongs • Making
sure the BBC is at the heart of development in the UK – Big Boy Partners (Google) – Independent Production companies (Headshift) – Backstage (indie developers & designers)
Costs? • Not providing any
new or bespoke content for Backstage • Providing this content in a different format which allows developers to integrate it into their own projects • Cost incurred to the BBC to re-serve this existing content is negligible
Isn’t the BBC Poaching talent?
• Prototypes are public • Prototypes and ideas are created for the benefit of the individual • Prototypes are developed off BBC servers • Rights stays with creator unless we commission it • BBC does not have first priority over ideas or prototypes • BBC does not exclusive rights to any backstage ideas or prototypes
Undermining commercial services? • Terms
of license of backstage.bbc.co.uk are that our content and feeds may only be used for non-commercial use • We are stimulating the next generation of creative developers and designers, who may go and work for commercial services in the future • We have worked with many commercial companies such as Yahoo!, PA Press, O'Reilly, Google, Virgin Radio...
backstage is data • BBC
News, Sport, World Service, Radio, etc, etc Feeds – Every single feed on bbc.co.uk is covered by the Backstage License • BBC News and Sport Search – RSS search engine • Programme Catalogue – 900,000+ entries for BBC Programmes over the years • BBC Web API – BBC 7 day TV and Radio data API • Even more to come...
Moving beyond the prototype •
We can and have commissioned prototypes and ideas into a BBC product • We can consider commercial licensing of subsets of our content, if the developer wants to go it alone • The community is full of people who have gone it alone and can help with personal advice • The community prototypes have inspired someone else to build something better
Achievements from backstage? • Reaffirm
our public service status by making available content and service in a public service way – via freely accessible RSS feeds and webs services • Promote innovation and creativity • Enable our users to create niche-yet-powerful applications and propositions that the BBC couldn’t justify spending license payer money on to produce itself