Television 2.0: you are more interesting that your television


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A look at how convergence is pushing the war for the living room closer to the audience that ever before

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Television 2.0: you are more interesting that your television

  1. 1. Television 2.0. you are more interesting that your television
  2. 2. Convergence <ul><li>&quot;The convergence of PC media with the home entertainment system is something that has been promised for several years now . Tech-savvy computer users can easily have gigabytes of music, images, and video on hard drives, locked away from the living room setup. Many of us are looking for a simple solution that will allow our stereo/TV equipment to simply become network devices so they can consume any shared content . On the surface it sounds like a simple proposition - yet few devices can achieve this goal, and of those even fewer do it well. Some people resort to just plugging a computer into their setup so they have all of the features and media support, but finding good 10-foot interfaces can be challenging.&quot;
  3. 3. Ask slashdot, </li></ul>
  4. 5. Big Changes <ul><li>Audiences have changed </li><ul><li>TV Generations </li></ul><li>Rise of the amateur
  5. 6. Digital flats everything </li></ul>
  6. 7. The people formally known, as the audience
  7. 8. Have better tools that us
  8. 9. Have more important things to do
  9. 10. Want to tell their own story
  10. 11. Want to connect socially
  11. 12. Expect participation
  12. 13. Prefer a human tone
  13. 14. Expect to time-shift everything
  14. 15. Expect sharing to be implicit
  15. 16. Take note of what we do
  16. 17. Will tell us, if we are wrong
  17. 18. Are not scared to explore beyond
  18. 19. Have great distribution methods
  19. 20. Demanding open platforms
  20. 21. Enjoy playful experiences
  21. 22. See content as never finished
  22. 23. Have alternatives to our content
  23. 24. Audience behaviour
  24. 25. TV generations
  25. 26. 1 st gen: Mainstream <ul><li>Tend to be stuck to the Broadcast Schedule, will get home to watch a certain thing, will see lots of adverts etc. Will tend to have Cable, Sky (satellite) or Freeview (over the air broadcast). Uses a video recorder to catch up on stuff missed but prefer to watch stuff live </li></ul>
  26. 27. 2 nd gen: Tape it for later <ul><li>They tend to watch live events, browse TV and tape/tivo/record everything they watch a lot (such as shows). They skip adverts but still see them. Still aware of the Broadcast Schedule and subscribes to Sky or Cable. Uses the internet a bit for web 1.0 type applications (email, browsing). May buy shows legally from the internet stores. </li></ul>
  27. 28. 3 rd gen: On Demand <ul><li>Completely off the schedule, no idea which channel things come from or what time there on. Rely on friends recommendations or social networks to tell what's on. Owns a laptop or has a computer device (such as xbox) setup with there TV. Tends not to browse TV and does not subscribe to Sky or Cable but watches a lot of TV content, sometimes more that previous generations. Keeps up with a lot of American shows. Watches shorter TV clips and amateur and pro-amateur media on-line. </li></ul>
  28. 29. 4th gen: There is no spoon <ul><li>Same as 3rd generation but sees all content as remixable and shareable. Can't understand why mixing content is a bad thing. Uploads content to online sites and shares a lot for social capital. May not even own a TV but has access to a large connection (broadband). Uses Torrent sites including private trackers. May watch a equal amount of pro-amateur/amateur content with pro TV content and may have a podcast/videocast of their own. Owns at least 2 computers, a mobile device which can play video, maybe a console and has a home network of some kind. May still buy content legally but is frustrated by drm and the lack of content. </li></ul>
  29. 30. Digital flattens everything
  30. 31. One to One
  31. 32. One to Many (aka broadcasting)
  32. 33. Many to Many
  33. 34. Would you rather? Be left out
  34. 35. Would you rather? Or in the loop
  35. 36. Lowers the barrier to amateurs
  36. 37. Lowers the cost to the consumer
  37. 38. No end to what can be created/watched
  38. 39. Facilitates niches to thrive
  39. 41. Mediaplayers <ul><li>The Desktop Player
  40. 42. Networked Devices
  41. 43. The PC
  42. 44. Consoles </li></ul>
  43. 45. BBC iplayer
  44. 46. Download iplayer edition
  45. 47. Hulu
  46. 48. Online TV media
  47. 49. Internet TV
  48. 50. Many more choices
  49. 51. TV meets the Web
  50. 52. Widgets on your TV
  51. 53. Connecting the TV to Internet media
  52. 54. Networked devices
  53. 55. Networked devices
  54. 56. The PC <ul><li>Some people live with there computer, some hate the sound of the fan or blinking of the led lights. Some throw them behind glass or wood and love the power and flexibility </li></ul>
  55. 57. Windows Media Centre
  56. 58. Apple TV/Front Row
  57. 59. Myth TV
  58. 60. Current Consoles <ul><li>Somewhat PC like but sold and supported as Consumer Electronic Devices
  59. 61. All network and internet aware
  60. 62. All play some kind of media </li></ul>
  61. 63. Playstation 3
  62. 64. Wii
  63. 65. Xbox 360
  64. 66. Remember the PSX
  65. 67. Xbox live store
  66. 68. Netflix on Xbox live
  67. 69. Playstation Home
  68. 70. Playstation Qore
  69. 71. Next generation platforms “ What we do at O'Reilly is watch the alpha geeks and tell the rest of the world what we learn from them” - Tim O'Reilly
  70. 72. The underground
  71. 73. Welcome to the darknets
  72. 74. Private trackers host everything
  73. 75. The web is the platform
  74. 76. The key is RSS
  75. 77. HTML5
  76. 78. Niche content for the long tail audience
  77. 79. Niche content for the long tail audience
  78. 80. A taste of tomorrow today <ul><li>XBMC Media Centre
  79. 81. Plex
  80. 82. Boxee </li></ul>
  81. 93. Mobile opportunity
  82. 94. The ultimate universal remote
  83. 95. Project canvas <ul><li>Television + Internet + Open standards
  84. 96. </li></ul>
  85. 97. Thanks, any questions? Ian Forrester : @cubicgarden Senior 'Backstage' Producer