Perfect Understanding at Media2020, Ireland

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Perfect Understanding at Media2020, Ireland

  1. 1. Perfect understanding why trusting your users isn't a bad idea
  2. 2. What is Backstage? • backstage.bbc.co.uk is the BBC's early adopter network to encourage participation and support creativity through open innovation
  3. 3. Backstage is a licence • A licence similar to the creative commons non- commercial attribution licence but with a few extras clauses for the uk market
  4. 4. backstage is open data, feeds and api's • Champion "open culture" around the BBC and with that releasing data that can be made available on backstage
  5. 5. backstage is community • Advocate the mash-up scene, and the individuals who participate in it
  6. 6. Relationships
  7. 7. rule #33 • Learning to speak with a human voice is not a parlor trick. It can't be "picked up" at some tony conference.
  8. 8. Boarding the cluetrain
  9. 9. Changing the work culture • I have PRed everything from dotcoms to donkey’s (I kid you not) so I guess you could say I am pretty clued up on the basics. However, we are entering a brave new world of communications which has caused me more than a few sleepless nights so I thought it was time I should have a look round and get to the bottom of it before anymore PR gaffs hit the internet.
  10. 10. cluetrain #84 • We know some people from your company. They're pretty cool online. Do you have any more like that you're hiding? Can they come out and play?
  11. 11. BarCamp
  12. 12. BeebCamp
  13. 13. cluetrain #93 • We're both inside companies and outside them. The boundaries that separate our conversations look like the Berlin Wall today, but they're really just an annoyance. We know they're coming down. We're going to work from both sides to take them down.
  14. 14. Pull down the walls • Social Media Cafe Manchester • PHPNW • DrupalCampUK • Software Craftsmanship Conference • Makers and Hackers http://www.flickr.com/photos/loscuadernosdejulia/
  15. 15. cluetrain #40 • Companies that do not belong to a community of discourse will die.
  16. 16. Being part of the community • TEDxManchester part of TEDxNorth • Sponsorship of other small events • Attendance at other events
  17. 17. Being part of the community
  18. 18. cluetrain #67 • As markets, as workers, we wonder why you're not listening. You seem to be speaking a different language.
  19. 19. Twitter analysis • Search.twitter • Twitterfall • Shownar / Buzztracker • Backstage Tweetstore
  20. 20. Twitter everywhere • Mumbai attacks live updates • US Elections live responses • BBC Question Time #bbcqt • BBC, Twitter and Iran • UK snow watch #uksnow • BBC iPlayer 3.0
  21. 21. cluetrain #42 • As with networked markets, people are also talking to each other directly inside the company—and not just about rules and regulations, boardroom directives, bottom lines.
  22. 22. Communicate better internally • Yammer was introduced as a “experiment” • Employees as high as directors have used it
  23. 23. Federation
  24. 24. Cluetrain #21/22 • Companies need to lighten up and take themselves less seriously. They need to get a sense of humor. • Getting a sense of humor does not mean putting some jokes on the corporate web site. Rather, it requires big values, a little humility, straight talk, and a genuine point of view.
  25. 25. Opening the problem up • What should we do with the Twitter account @BBC?
  26. 26. Cluetrain #4 • Whether delivering information, opinions, perspectives, dissenting arguments or humorous asides, the human voice is typically open, natural, uncontrived.
  27. 27. Backstage podcast • BBC & DRM podcast : http://digg.com/d15jvz
  28. 28. cluetrain #45 • Intranets naturally tend to route around boredom. The best are built bottom-up by engaged individuals cooperating to construct something far more valuable: an intranetworked corporate conversation.
  29. 29. Open innovation • Bottom up innovation from our audience
  30. 30. • Bottom up innovation from our audience
  31. 31. cluetrain #18 • Companies that don't realize their markets are now networked person-to-person, getting smarter as a result and deeply joined in conversation are missing their best opportunity.
  32. 32. New editorial formats
  33. 33. cluetrain #57 • Smart companies will get out of the way and help the inevitable to happen sooner.
  34. 34. Media City UK
  35. 35. Thank you... any questions? Ian Forrester : @bbcbackstage Senior Backstage Producer : backstage.bbc.co.uk

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