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Perceptive media, ethics, dreams & hyper reality

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https://www.flickr.com/photos/nickpiggott/5212959770
Perceptive media, ethics, dreams & hyper reality
Ian Forrester
Senior...
https://www.youtube.com/watch?v=RNhTDSAfPYA
Newcastle to Manchester
http://www.flickr.com/photos/smcgee/234278571
Oral storytelling
http://www.flickr.com/photos/smcgee/234278571

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Perceptive media, ethics, dreams & hyper reality

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Current research into the area of future narrative and storytelling, with a technology called Perceptive Media. A new approach to broadcasting; which pairs the best of broadcast with the best of internet technology; creating a experiences like sitting around a camp fire telling stories.

Current research into the area of future narrative and storytelling, with a technology called Perceptive Media. A new approach to broadcasting; which pairs the best of broadcast with the best of internet technology; creating a experiences like sitting around a camp fire telling stories.

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Perceptive media, ethics, dreams & hyper reality

  1. 1. https://www.flickr.com/photos/nickpiggott/5212959770 Perceptive media, ethics, dreams & hyper reality Ian Forrester Senior Firestarter, BBC R&D @cubicgarden
  2. 2. https://www.youtube.com/watch?v=RNhTDSAfPYA Newcastle to Manchester
  3. 3. http://www.flickr.com/photos/smcgee/234278571 Oral storytelling http://www.flickr.com/photos/smcgee/234278571
  4. 4. Storytelling timeline http://www.flickr.com/photos/feuilllu/302001867/
  5. 5. Engaging, participatory, immersive.. http://www.flickr.com/photos/smcgee/234278571
  6. 6. Object based media https://www.flickr.com/photos/nickpiggott/5212959770
  7. 7. The objects make the story https://www.flickr.com/photos/halfbeak/5541818517
  8. 8. Storytelling with variables
  9. 9. Context, location, environment... https://www.flickr.com/photos/haaijk/14196995087
  10. 10. Narrative on Rails http://www.flickr.com/photos/ag2r/4437697015
  11. 11. Media has far more potential Wired magazine Top trends for 2013
  12. 12. TV as wallpaper http://www.flickr.com/photos/chrisbartow/5835428673/
  13. 13. Attention is a scarce commodity https://www.flickr.com/photos/dani_vazquez/12644326014
  14. 14. The attention economy http://www.themoviedb.org/account/LaTropa64 - Quote from New Line Cinema’s “Se7en” “Wanting people to listen, you can’t just tap them on the shoulder any-more. You have to hit them with a sledgehammer, and then you’ll notice you’ve got their strict attention” - John Doe
  15. 15. Just a tickle will do http://www.flickr.com/photos/d_lee/2394548742
  16. 16. Perceptive Media “Breaking Out” http://www.futurebroadcasts.com
  17. 17. Responsive Radio http://www.bbc.co.uk/taster/projects/responsive-radio
  18. 18. Perceptive drama
  19. 19. Scalable experiences (50000+)
  20. 20. How does it work? https://www.youtube.com/watch?v=iXKu-b4Afh4
  21. 21. Variations not versions http://www.imdb.com/title/tt0816692/ Interstellar – © 2014 – Paramount Pictures
  22. 22. http://www.flickr.com/photos/d_lee/2394548742 It’s the small things
  23. 23. Manipulation of audiences feelings https://www.youtube.com/watch?v=thNvpubJir8
  24. 24. Film has been doing this for decades http://www.imdb.com/title/tt2096673// Inside Out – © 2015 - Disney
  25. 25. Memorable narratives experiences http://www.imdb.com/title/tt0259711/ Vanilla Sky – © 2001 – Paramount Pictures
  26. 26. Highly relevant http://www.imdb.com/title/tt0114369/ Se7en – © 1995 - New Line Cinema
  27. 27. Relevance https://www.flickr.com/photos/leweb3/6471629995 It will be very hard for people to watch or consume something that has not in some sense been tailored for them - Eric Schmidt, Google
  28. 28. Some media reaction http://www.dailymail.co.uk/sciencetech/article-3350076/BBC-experimenting-smart-shows-adapt-personality-male-female.html
  29. 29. Data ethics research https://www.flickr.com/photos/birgerking/5137440872 Privacy Security Ownership Identity Data management
  30. 30. Data ethics research https://www.flickr.com/photos/noodlepie/7256071790 Trust is the foundation of the BBC: we are independent, impartial and honest
  31. 31. How people understand personal data and trust https://www.flickr.com/photos/cjc/3140642627
  32. 32. Understanding new models for data negotiation https://www.flickr.com/photos/dodnewsfeatures/28742900754
  33. 33. Making data visual, understandable & actionable
  34. 34. Ethics of personal data videos
  35. 35. No more shared experiences?
  36. 36. This shared experience? https://www.theguardian.com/tv-and-radio/2013/dec/16/tv-viewing-christmas-netflix-on-demand
  37. 37. Too late... https://www.theguardian.com/tv-and-radio/2013/dec/16/tv-viewing-christmas-netflix-on-demand
  38. 38. A different shared experience https://www.flickr.com/photos/cjc/3140642627
  39. 39. Personal data + narrative + physical objects = ? https://www.youtube.com/watch?v=2RlGXcueDss
  40. 40. Perceptive Radio
  41. 41. Internet of things need a narrative?
  42. 42. Perceptive media experiences https://www.flickr.com/photos/tedconference/22645546430
  43. 43. Mixed reality experiences
  44. 44. Hyper reality experiences www.imdb.com/title/tt0119174/ - The Game (1997)
  45. 45. Imagine… a tiny theatre performance https://www.flickr.com/photos/schoschie/4294160420
  46. 46. Imagine… media which bends to you
  47. 47. Imagine… new learning experiences
  48. 48. Storytelling always was/is participatory
  49. 49. We are open, join us!
  50. 50. Thank you for listening… questions? Ian Forrester Senior Firestarter, BBC R&D North @cubicgarden

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