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Chris Tweten | @ctwtn |
http://ChrisTweten.com
1. GROWTH OF A GROWTH HACKER
2. WHAT IS GROWTH HACKING?
3. THE SCIENTIFIC METHOD
4. VIRAL MARKETING TACTICS FOR INSTAGRAM
...
GROWTH OF A GROWTH HACKER
Chris Tweten | @ctwtn |
http://ChrisTweten.com
Chris Tweten | @ctwtn |
http://ChrisTweten.com
MAYOR BOWMAN AND MICHAEL LEGARY
Chris Tweten | @ctwtn |
http://ChrisTweten.com
CLAWZ, 3D PRINTED NAIL JEWELRY
Chris Tweten | @ctwtn |
http://ChrisTweten.com
CHINACCELERATOR (SHANGHAI, CHINA)
Growth Hack | verb, noun
1. experiment-driven
marketing
Chris Tweten | @ctwtn |
http://ChrisTweten.com
Growth Hack | verb, noun
1. experiment-driven
marketing
Chris Tweten | @ctwtn |
http://ChrisTweten.com
VIRAL GROWTH
(USING THE SCIENTIFIC METHOD)
Chris Tweten | @ctwtn |
http://ChrisTweten.com
Chris Tweten | @ctwtn |
http://ChrisTweten.com
WANT TO KNOW THE #1QUESTION I’M
ASKED ABOUT GROWTH?
Chris Tweten | @ctwtn |
http://ChrisTweten.com
WHAT TACTIC WOULD YOU USE TO
GROW MY COMPANY?
Chris Tweten | @ctwtn |
http://ChrisTweten.com
IT HAS NOTHING TO DO WITH TACTICS
Chris Tweten | @ctwtn |
http://ChrisTweten.com
IT HAS EVERYTHING TO DO WITH PROCESS
Chris Tweten | @ctwtn |
http://ChrisTweten.com
WHAT WORKS FOR OTHERS…
WON’T WORK FOR YOU
YOU NEED A GROWTH MACHINE
1.SCALEABLE
2.PREDICTABLE
3.REPEATABLE
Chris Tweten | @ctwtn |
http://ChrisTweten.com
4 ELEMENTS OF A GROWTH MACHINE
1. Backlog (Brainstorm Growth Ideas)
2. Pipeline (Experiments in Progress/Complete)
3. Expe...
Chris Tweten | @ctwtn |
http://ChrisTweten.com
HOW DO I DESIGN
EXPERIMENTS?
Chris Tweten | @ctwtn |
http://ChrisTweten.com
OBJECTIVE: WHY ARE WE
EVEN DOING THIS?
Chris Tweten | @ctwtn |
http://ChrisTweten.com
HYPOTHESIS: IF SUCCESSFUL,
[VARIABLE] WILL INCREASE
BY [IMPACT] BECAUSE
[AS...
Chris Tweten | @ctwtn |
http://ChrisTweten.com
IF SUCCESSFUL, FOLLOWERS
WILL INCREASE BY 5%
BECAUSE 30% OF PEOPLE I
FOLLOW...
Chris Tweten | @ctwtn |
http://ChrisTweten.com
YOU’VE HEARD OF AN MVP
BEFORE…
Chris Tweten | @ctwtn |
http://ChrisTweten.com
…LET’S FIND OUR MVT
(MINIMUM VIABLE TEST)
Chris Tweten | @ctwtn |
http://ChrisTweten.com
THERE ARE 4 ESTABLISHED
TACTICS IN INSTAGRAM
GROWTH
Chris Tweten | @ctwtn |
http://ChrisTweten.com
1. STRATEGIC PARTNERSHIPS
2. FOLLOW / UNFOLLOW
3. ENGAGEMENT
4. HASHTAGS
Chris Tweten | @ctwtn |
http://ChrisTweten.com
#1: STRATEGIC PARTNERSHIPS
S4S
Chris Tweten | @ctwtn |
http://ChrisTweten.com
MVT: ASK YOUR FRIENDS
Chris Tweten | @ctwtn |
http://ChrisTweten.com
ASK YOUR FOLLOWERS
Chris Tweten | @ctwtn |
http://ChrisTweten.com
HOW DO I KNOW S4S WORKS?
Chris Tweten | @ctwtn |
http://ChrisTweten.com
THIS IS HOW TO TEST S4S
FOR A SPECIFIC PARTNER
Chris Tweten | @ctwtn |
http://ChrisTweten.com
IT WORKED…NOW WHAT?
Chris Tweten | @ctwtn |
http://ChrisTweten.com
#2: FOLLOW / UNFOLLOW
Chris Tweten | @ctwtn |
http://ChrisTweten.com
FOLLOW YOUR TARGET
AUDIENCE…
30% WILL FOLLOW BACK.
Chris Tweten | @ctwtn |
http://ChrisTweten.com
UNFOLLOW THOSE WHO DON’T
FOLLOW YOU BACK.
Chris Tweten | @ctwtn |
http://ChrisTweten.com
INTERACT WITH PEOPLE RIGHT
BEFORE UNFOLLOWING THEM
Chris Tweten | @ctwtn |
http://ChrisTweten.com
FIND THE PEOPLE MOST LIKELY
TO FOLLOW YOU BACK
Chris Tweten | @ctwtn |
http://ChrisTweten.com
#3: ENGAGE WITH YOUR
TARGET AUDIENCE
Chris Tweten | @ctwtn |
http://ChrisTweten.com
LIKE THEIR PHOTOS.
COMMENT WITH QUESTIONS.
Chris Tweten | @ctwtn |
http://ChrisTweten.com
#4: HASHTAGS – HOW TO FIND
THE BEST ONES FOR YOU
Chris Tweten | @ctwtn |
http://ChrisTweten.com
DIVIDE YOUR CONTENT INTO
DIFFERENT CATEGORIES
Chris Tweten | @ctwtn |
http://ChrisTweten.com
FIND GENERAL TAGS AND TAGS
SPECIFIC TO EACH CATEGORY
Chris Tweten | @ctwtn |
http://ChrisTweten.com
USE A MIX OF HASHTAGS IN
TERMS OF POPULARITY
(50K TO 1.2 MILLION FREQUENCY)
Chris Tweten | @ctwtn |
http://ChrisTweten.com
YOU CAN USE UP TO 30 TAGS
PER INSTAGRAM POST
Chris Tweten | @ctwtn |
http://ChrisTweten.com
F i n
Chris Tweten | @ctwtn |
http://ChrisTweten.com
FOLLOW ME @CTWTN
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Growth Hacking the New Instagram

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If you think ‘Instagram’ could only share cool photos of your product and expected someone to just scroll through it, you’re making a big mistake!

Let’s do an Instagram marketing plan in more scientific way! which you can track the result and manage to reach a predefined measurable goal. You could learn your target over time and able to optimize your tactics which could rapidly gain followers and turn them to be your customers.

Join ‘Growth Hacking The New Instagram’ meetup with ‘Chris Tweten’, an experienced ‘Instagram growth-hacker, who has worked as Marketing strategist with successful startups in many countries and get new chapter of your business!

September 14th, 2016 @HUBBA-TO, Bangkok, Thailand
https://www.facebook.com/events/292021651155187/
http://ChrisTweten.com

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Growth Hacking the New Instagram

  1. 1. Chris Tweten | @ctwtn | http://ChrisTweten.com
  2. 2. 1. GROWTH OF A GROWTH HACKER 2. WHAT IS GROWTH HACKING? 3. THE SCIENTIFIC METHOD 4. VIRAL MARKETING TACTICS FOR INSTAGRAM Chris Tweten | @ctwtn | http://ChrisTweten.com
  3. 3. GROWTH OF A GROWTH HACKER Chris Tweten | @ctwtn | http://ChrisTweten.com
  4. 4. Chris Tweten | @ctwtn | http://ChrisTweten.com MAYOR BOWMAN AND MICHAEL LEGARY
  5. 5. Chris Tweten | @ctwtn | http://ChrisTweten.com CLAWZ, 3D PRINTED NAIL JEWELRY
  6. 6. Chris Tweten | @ctwtn | http://ChrisTweten.com CHINACCELERATOR (SHANGHAI, CHINA)
  7. 7. Growth Hack | verb, noun 1. experiment-driven marketing Chris Tweten | @ctwtn | http://ChrisTweten.com
  8. 8. Growth Hack | verb, noun 1. experiment-driven marketing Chris Tweten | @ctwtn | http://ChrisTweten.com
  9. 9. VIRAL GROWTH (USING THE SCIENTIFIC METHOD) Chris Tweten | @ctwtn | http://ChrisTweten.com
  10. 10. Chris Tweten | @ctwtn | http://ChrisTweten.com WANT TO KNOW THE #1QUESTION I’M ASKED ABOUT GROWTH?
  11. 11. Chris Tweten | @ctwtn | http://ChrisTweten.com WHAT TACTIC WOULD YOU USE TO GROW MY COMPANY?
  12. 12. Chris Tweten | @ctwtn | http://ChrisTweten.com IT HAS NOTHING TO DO WITH TACTICS
  13. 13. Chris Tweten | @ctwtn | http://ChrisTweten.com IT HAS EVERYTHING TO DO WITH PROCESS
  14. 14. Chris Tweten | @ctwtn | http://ChrisTweten.com WHAT WORKS FOR OTHERS… WON’T WORK FOR YOU
  15. 15. YOU NEED A GROWTH MACHINE 1.SCALEABLE 2.PREDICTABLE 3.REPEATABLE Chris Tweten | @ctwtn | http://ChrisTweten.com
  16. 16. 4 ELEMENTS OF A GROWTH MACHINE 1. Backlog (Brainstorm Growth Ideas) 2. Pipeline (Experiments in Progress/Complete) 3. Experiment Docs (Outline of Experiment) 4. Playbook (Step by Step Guides) Chris Tweten | @ctwtn | http://ChrisTweten.com
  17. 17. Chris Tweten | @ctwtn | http://ChrisTweten.com HOW DO I DESIGN EXPERIMENTS?
  18. 18. Chris Tweten | @ctwtn | http://ChrisTweten.com OBJECTIVE: WHY ARE WE EVEN DOING THIS?
  19. 19. Chris Tweten | @ctwtn | http://ChrisTweten.com HYPOTHESIS: IF SUCCESSFUL, [VARIABLE] WILL INCREASE BY [IMPACT] BECAUSE [ASSUMPTIONS]
  20. 20. Chris Tweten | @ctwtn | http://ChrisTweten.com IF SUCCESSFUL, FOLLOWERS WILL INCREASE BY 5% BECAUSE 30% OF PEOPLE I FOLLOW WILL FOLLOW BACK.
  21. 21. Chris Tweten | @ctwtn | http://ChrisTweten.com YOU’VE HEARD OF AN MVP BEFORE…
  22. 22. Chris Tweten | @ctwtn | http://ChrisTweten.com …LET’S FIND OUR MVT (MINIMUM VIABLE TEST)
  23. 23. Chris Tweten | @ctwtn | http://ChrisTweten.com THERE ARE 4 ESTABLISHED TACTICS IN INSTAGRAM GROWTH
  24. 24. Chris Tweten | @ctwtn | http://ChrisTweten.com 1. STRATEGIC PARTNERSHIPS 2. FOLLOW / UNFOLLOW 3. ENGAGEMENT 4. HASHTAGS
  25. 25. Chris Tweten | @ctwtn | http://ChrisTweten.com #1: STRATEGIC PARTNERSHIPS S4S
  26. 26. Chris Tweten | @ctwtn | http://ChrisTweten.com MVT: ASK YOUR FRIENDS
  27. 27. Chris Tweten | @ctwtn | http://ChrisTweten.com ASK YOUR FOLLOWERS
  28. 28. Chris Tweten | @ctwtn | http://ChrisTweten.com HOW DO I KNOW S4S WORKS?
  29. 29. Chris Tweten | @ctwtn | http://ChrisTweten.com THIS IS HOW TO TEST S4S FOR A SPECIFIC PARTNER
  30. 30. Chris Tweten | @ctwtn | http://ChrisTweten.com IT WORKED…NOW WHAT?
  31. 31. Chris Tweten | @ctwtn | http://ChrisTweten.com #2: FOLLOW / UNFOLLOW
  32. 32. Chris Tweten | @ctwtn | http://ChrisTweten.com FOLLOW YOUR TARGET AUDIENCE… 30% WILL FOLLOW BACK.
  33. 33. Chris Tweten | @ctwtn | http://ChrisTweten.com UNFOLLOW THOSE WHO DON’T FOLLOW YOU BACK.
  34. 34. Chris Tweten | @ctwtn | http://ChrisTweten.com INTERACT WITH PEOPLE RIGHT BEFORE UNFOLLOWING THEM
  35. 35. Chris Tweten | @ctwtn | http://ChrisTweten.com FIND THE PEOPLE MOST LIKELY TO FOLLOW YOU BACK
  36. 36. Chris Tweten | @ctwtn | http://ChrisTweten.com #3: ENGAGE WITH YOUR TARGET AUDIENCE
  37. 37. Chris Tweten | @ctwtn | http://ChrisTweten.com LIKE THEIR PHOTOS. COMMENT WITH QUESTIONS.
  38. 38. Chris Tweten | @ctwtn | http://ChrisTweten.com #4: HASHTAGS – HOW TO FIND THE BEST ONES FOR YOU
  39. 39. Chris Tweten | @ctwtn | http://ChrisTweten.com DIVIDE YOUR CONTENT INTO DIFFERENT CATEGORIES
  40. 40. Chris Tweten | @ctwtn | http://ChrisTweten.com FIND GENERAL TAGS AND TAGS SPECIFIC TO EACH CATEGORY
  41. 41. Chris Tweten | @ctwtn | http://ChrisTweten.com USE A MIX OF HASHTAGS IN TERMS OF POPULARITY (50K TO 1.2 MILLION FREQUENCY)
  42. 42. Chris Tweten | @ctwtn | http://ChrisTweten.com YOU CAN USE UP TO 30 TAGS PER INSTAGRAM POST
  43. 43. Chris Tweten | @ctwtn | http://ChrisTweten.com F i n
  44. 44. Chris Tweten | @ctwtn | http://ChrisTweten.com FOLLOW ME @CTWTN

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