Social Media for Real Estate

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Recently I was brought on by an agent in Tucson Arizona to develop a training program for incoming agents. What is in this presentation is the backbone of the course that I taught. It is to create a sense of what Social Media is and how it can help Real Estate agents. It is also a brief (very brief) coaching session about what is the number one killer of Real Estate and Social Media... Sales!

Published in: Real Estate, Business, Technology
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Social Media for Real Estate

  1. 1. Social Media for Real Estate Choosing the right network to network
  2. 2. Social Media is about networking, not selling, so DO NOT SELL! Cultivate the relationships of your existing Sphere of Influence and brand yourself as their Realtor of choice
  3. 3. Facebook  Cultivate relationships  React to peoples’ posts  Engage in their conversations  Build a large SOI through existing friends  Have both fan page and personal page  Personal for relationships  Business for SEO (page posts are indexed by search engines)
  4. 4. Twitter  Follow Industry Leaders  Follow Industry Trends  React to local news  Use it to direct traffic to your website  Promote across other social media outlets such as YouTube and Flickr
  5. 5. Linkedin  Network with other agents outside of our local area  Recommend and ask for recommendations from people you have worked with  Join groups and engage in questions within your industry
  6. 6. Blog  Content creation  Display listings  Build authority through articles  Link to your website for SEO component
  7. 7. YouTube  Sell the lifestyle of the home  Make sure to humanize the video so that they can connect with the audience  Lowest cost marketing tool for all real estate agents
  8. 8. Google Plus  Seamless integration with YouTube  Posts indexed by Google Search  Search plus Your World
  9. 9. Use these tools to develop your relationships Remember that clarity is key in all of life. Be clear on your goals with social media. Develop your relationships with your sphere and connect with them offline. This development will strengthen the bond and ensure that closing will occur.
  10. 10. Brought to you by YouSocial Marketing & Consulting Chris Webb Owner

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