Online marketing for Real Estate Agents

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Online marketing is a great place for Real Estate agents to generate leads. I put this together for a class that I co-taught with Steve Rice on marketing your listing. We address an overview of online marketing with websites, sociial media, and classified ads.

Published in: Real Estate, Business
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Online marketing for Real Estate Agents

  1. 1. Online Marketing Chris Webb Director of Internet Marketing The Rice Group chris@whyrice.com
  2. 2. Online Marketing • Why is it necessary • Where you do it – With your space – With shared spaces – With others peoples spaces – With paid spaces • Best Practices
  3. 3. Online Marketing • Why it is important – All Sellers Expect it – All Buyers Start with it • Why is it important to you – Not all agents do it right – Especially seasoned agents
  4. 4. Location, Location, Location • Where to Market online - Your space – At your Business Address (Website) • SEO • Control of what is said, how it is said and what format it is said in • Video!! • Reviews
  5. 5. Most Agents Websites
  6. 6. Stock Images, and Focus Boxes
  7. 7. The right way to look online
  8. 8. Contact Information
  9. 9. Custom Header
  10. 10. Location, Location, Location • Where to Market online – shared space – Social Media – Online Classified ad spaces
  11. 11. Social Media Spaces
  12. 12. Social Media Spaces
  13. 13. Social Media Spaces
  14. 14. Other Peoples Spaces • • • • Who are the other peoples spaces Maybe you can be the other people Engagement of Vendor Partners Remember your Market – Who do they need relationships with – What services do they need
  15. 15. Other Peoples Spaces
  16. 16. Other Peoples Spaces
  17. 17. Paid Time Off • Where to Market online – Paid Spaces – Social Media ads – Online Classified ad spaces – Google ads – PPC
  18. 18. The Secret Sauce
  19. 19. Best Practices • • • • • Snipping Tool Rank On Google Before you Pay Engage on Social Media, do not sell Get a blog and Write about your career Leverage your time and site – Hootsuite – Vendors
  20. 20. Online Marketing • Why is it necessary • Where you do it – With your space – With shared spaces – With others peoples spaces – With paid spaces • Best Practices
  21. 21. For More • Either contact The Rice Group Tucson • YouSocial Marketing & Consulting – For a Website Refresh email Chris at chris@yousocialmarketing.com or chris@whyrice.com

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