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Digital Commerce archetypes, criteria for success and alignment

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4 Common Archetypes Across Digital Commerce Brands, 2 Archetypes Emerge As Leaders & Orchestrating for Success.

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Digital Commerce archetypes, criteria for success and alignment

  1. 1. 0 CONFIDENTIAL AND PROPRIETARY I © 2015 Gartner, Inc. and/or its affiliates. All rights reserved. RECOGNIZE VARIED PERSPECTIVES CHALLENGES = OPPORTUNITIES4 COMMON ARCHETYPES ACROSS DIGITAL COMMERCE BRANDS
  2. 2. 1 CONFIDENTIAL AND PROPRIETARY I © 2015 Gartner, Inc. and/or its affiliates. All rights reserved. RECOGNIZE VARIED PERSPECTIVES CHALLENGES = OPPORTUNITIESTWO ARCHETYPES EMERGE AS LEADERS How do you organize and orchestrate for digital commerce?
  3. 3. 2 CONFIDENTIAL AND PROPRIETARY I © 2015 Gartner, Inc. and/or its affiliates. All rights reserved. RECOGNIZE VARIED PERSPECTIVES CHALLENGES = OPPORTUNITIESORGANIZING COMMERCE MARKETING REQUIRES ALIGNMENT

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