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Protecting Your Online Identity and Getting the Most out of Social Media

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Presentation given for the University of Kansas Hospice and Palliative Medicine Fellowship

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Protecting Your Online Identity and Getting the Most out of Social Media

  1. 1. Protecting Your Online Identity &Making the Most of Social Media<br />Christian Sinclair, MD, FAAHPM<br />Kansas City Hospice & Palliative Care<br />ctsinclair@gmail.com, @ctsinclair<br />
  2. 2. Creative Commons<br />http://creativecommons.org/licenses/by-nc-sa/3.0/us/<br />If you use information from this slide deck, please:<br />Attribute to Christian Sinclair, MD, FAAHPM<br />If possible link to slideshare.net/ctsinclair<br />Non-commercial uses only if you share alike<br />i.e. post your talk to Slideshare or Scribd<br />If commercial, please contact me at ctsinclair@gmail.com<br />
  3. 3.
  4. 4. That’s<br /> not me!<br />
  5. 5. Your Online Identity<br /><ul><li>Email
  6. 6. Websites
  7. 7. Comments
  8. 8. Social networks
  9. 9. Blogs
  10. 10. Journal articles
  11. 11. Newspaper articles
  12. 12. Bank accounts
  13. 13. Billing accounts
  14. 14. Organizations
  15. 15. Pictures
  16. 16. Videos</li></li></ul><li>When Things Go Bad<br />Inaccurate<br />Unflattering<br />Not self-controlled<br />Won’t go away<br />Brand/Namejacking (Identity cloning)<br />Minimal legal implications<br />
  17. 17. How Identities Are Stolen<br />Searching the web & social networks<br />Remote hacks<br />Trojan horses<br />Data breaches<br />Phishing<br />
  18. 18. Protection Strategies<br />Avoid the internet<br />Do nothing<br />Limited info<br />Exhibitionist with limits<br />Flood the web<br />
  19. 19. Online Smarts<br />Caution<br />with opening programs from friends<br />when opening any attachment<br />Get an annual credit report<br />www.annualcreditreport.com<br />Avoid urban legends (snopes.com)<br />
  20. 20. Password Strategy<br /><ul><li>Type the website in yourself
  21. 21. Avoid pet, and family names
  22. 22. Numerical switchers
  23. 23. p3anu7bu77er
  24. 24. Phonetic spelling
  25. 25. p33nu7buh7ur
  26. 26. Caps at end and/or beginning
  27. 27. P33nu7buh7uR</li></li></ul><li>Protecting Your Online Identity<br /><ul><li>Know privacy settings
  28. 28. Google yourself
  29. 29. Google Alerts
  30. 30. SocialMention
  31. 31. www.usernamecheck.com
  32. 32. RSS feeds (Google Reader)
  33. 33. Build an online community
  34. 34. Purchase coverage</li></li></ul><li>
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  36. 36.
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  39. 39.
  40. 40. RSS Feeds<br />Google Reader<br />Firefox<br />IExplorer 8<br />Chrome<br />Safari<br />
  41. 41.
  42. 42. Build an Online Community<br />
  43. 43.
  44. 44. What is Social Media?<br /><ul><li>Internet-based tools for sharing and discussinginformation</li></li></ul><li>
  45. 45. Advantages of Social Media<br /><ul><li>Build your brand online
  46. 46. Start a conversation
  47. 47. Interact with your peers
  48. 48. Real-time updates
  49. 49. Speak directly to your target audience
  50. 50. Immediate feedback
  51. 51. Get ahead of the competition
  52. 52. Educate the public</li></li></ul><li>Social Media is Growing Fast<br />
  53. 53. Iraq vs. Facebook vs. Twitter<br />
  54. 54. Twitter Demographics<br />
  55. 55. Hospice & Social Media<br />
  56. 56.
  57. 57.
  58. 58.
  59. 59.
  60. 60.
  61. 61.
  62. 62.
  63. 63. Blogs<br />Alive Hospice<br />Hospice & Palliative CareCenter (NC)<br />
  64. 64.
  65. 65.
  66. 66.
  67. 67.
  68. 68.
  69. 69.
  70. 70. Ways to Use Twitter<br />Finding new like minded contacts<br />Getting info out to fans<br />Take notes<br />Find breaking news<br />Get feedback<br />Help other people<br />
  71. 71.
  72. 72.
  73. 73.
  74. 74.
  75. 75.
  76. 76.
  77. 77. Conclusions<br />Devise a strategy<br />Know your privacy settings<br />Do the basics<br />Password changing<br />Avoid scams<br />Engage social media<br />If it suits your goals<br />

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