Next gen summit social media networking


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  • Sometimes, people say it’s so hard to figure out what to say.Then say it.Reality: There are power users… those who say the most. Others read. They do!But it’s easy… let’s try
  • Ask people to write tweets during the presentation.
  • Good stories from each network…
  • Different networksHow to building following connections? Good content. Networks intermix and sometimes conversations move between them
  • Get group to answer.Good belief to hold onto. But is that possibly as professionals?
  • Hint: How do you want to be viewed? What are you trying to accomplish?
  • It takes time. Good content will get you more followers
  • How hard was it?
  • Next gen summit social media networking

    1. 1. Social Media Enhance Your Image Build Your Network Next Gen Summit October 1, 2013 Coralville, Iowa #NextGenSummitICC @ctrappe
    2. 2. Rules, rules, rules… • Got a question? Ask it. That increases your chances of it being answered. • Share your thoughts, experiences, opinions, etc. • This session is on the record…  you can find the slides here: #NextGenSummitICC @ctrappe
    3. 3. Pop quiz: What age group uses social media? #NextGenSummitICC @ctrappe
    4. 4. @ctrappe
    5. 5. Takeaways - Basic understanding of advantages of using social media to build your network. - Understand ease of use. - Draft 1 of your brand/personal social media strategy! (I have one!) #NextGenSummitICC @ctrappe
    6. 6. What to say… #NextGenSummitICC @ctrappe
    7. 7. Please get out a piece of paper or your iPhone/iPad #NextGenSummitICC @ctrappe
    8. 8. #NextGenSummitICC @ctrappe
    9. 9. Networks About 2,200 followers 1000+ connections 1,250 friends Off line Your web home #NextGenSummitICC @ctrappe
    10. 10. But, aren’t some social networks for personal use? #NextGenSummitICC @ctrappe
    11. 11. By Mark Smiciklas via Flickr Creative Commons
    12. 12. OMG! Is this guy serious? We know that! But how do you implement this? We’ll get there… But you’ll have to continue it after today! #NextGenSummitICC @ctrappe
    13. 13. Social media strategy template #NextGenSummitICC @ctrappe
    14. 14. Business (your) goals! #NextGenSummitICC @ctrappe
    15. 15. Examples • We are the community connector! • We fix the community together! • We find resources to achieve our goals! • Sharing knowledge around technology, communications, social media. #NextGenSummitICC @ctrappe
    16. 16. Take a minute Define your business goals! (Have to be easy enough to remember!) #NextGenSummitICC @ctrappe
    17. 17. Focus! What are you going to Tweet about? Your expertise. Needs to fit into goals! #NextGenSummitICC @ctrappe
    18. 18. Your brand voice • Before you can start, though, decide on your brand voice…. How do you want to come across? • Example for United Way in Cedar Rapids… #NextGenSummitICC @ctrappe
    19. 19. Brand voice Serious, but fun. But not silly! For me: Conversational, professional, approachable. Both: Definitely not markety!
    20. 20. What’s markety? • Avoid words like this: – This FANTASTIC event. – Everyone has/will have fun. – Biggest event ever. – The best – The fastest – The slickest – I’m an expert! From: @ctrappe
    21. 21. @ctrappe
    22. 22. Define don’ts! • Would you say it to somebody’s face? • How will this help your brand? • Could it hurt your brand? • Short and specific don’ts! But what if something goes wrong? @ctrappe
    23. 23. Follow up! @ctrappe
    24. 24. Take a minute Define your don’ts! #NextGenSummitICC @ctrappe
    25. 25. Define dos! • Social media is social! Be social! (Dinner party) • Share success stories! • Do you respond to national news? • Not much promotion. Not a print ad! • Share knowledge • Respond! #NextGenSummitICC @ctrappe
    26. 26. @ctrappe
    27. 27. Take a moment Write down your dos! #NextGenSummitICC @ctrappe
    28. 28. But, but, but I only have 23 followers #NextGenSummitICC @ctrappe
    29. 29. Share some of your tweets #NextGenSummitICC @ctrappe
    30. 30. Couple more things…
    31. 31. Also… • Email signature • On business cards • On slides!  • Other #NextGenSummitICC @ctrappe
    32. 32. Did we go over time? Questions? @ctrappe
    33. 33. We didn’t go over time? Great! Please fill out the evaluations before you go! Stay in touch: 319-804-9853 UWECI.ORG/Marketing @ctrappe