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United Way of East Central Iowa

      • Facebook Sweepstakes
      September 27 – October 15
          • Contest Recap
             • Results
Contest Recap
• Goal was to increase Facebook “likes” and collect emails.
• Through promotion on SourceMedia Group websites and
  Facebook mentions to SourceMedia Group Facebook
  pages, users were directed to The United Way of East
  Central Iowa’s Facebook page to enter the contest.
   – All participants must first “like” the page in order to enter.
   – All participants provided name and email with option to opt-
     in to receive emails from The United Way of East Central
     Iowa.
• One winner was awarded with 2 tickets to the Iowa vs.
  Penn State game on October 20. Tickets were donated by
  SourceMedia Group.
The Results
• 241 New Likes
   – Started contest with 843 “Likes”
   – Ended contest with 1,084 likes
• 263 Submissions in Contest
• 144 people opted-in to receive emails from you (55% opt-in
  rate)
• Most popular week on page = September 30
  – The week that the most people were talking about your page. The
    contest helped increase your overall reach and virility as more
    people talked about your page during the contest
  – During the contest,
  The new likes per week and
  number of people talking
  about your page increased.
Contest Went Viral
Contest increased your overall reach on Facebook and
the number of people talking about you.




Chart showing your viral reach            “Talking About This” tracks the
throughout the contest. This tracks the   number of unique people who
number of unique people who saw a         created a story about your page.
story (like, sharing, commenting or       During the contest, SourceMedia
writing on your wall) about your page     pages increased the stories
published by a friend.                    created and number of likes –
                                          more people were talking about
                                          your page.

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United Way Facebook Contest Increases Likes By 241

  • 1. United Way of East Central Iowa • Facebook Sweepstakes September 27 – October 15 • Contest Recap • Results
  • 2. Contest Recap • Goal was to increase Facebook “likes” and collect emails. • Through promotion on SourceMedia Group websites and Facebook mentions to SourceMedia Group Facebook pages, users were directed to The United Way of East Central Iowa’s Facebook page to enter the contest. – All participants must first “like” the page in order to enter. – All participants provided name and email with option to opt- in to receive emails from The United Way of East Central Iowa. • One winner was awarded with 2 tickets to the Iowa vs. Penn State game on October 20. Tickets were donated by SourceMedia Group.
  • 3. The Results • 241 New Likes – Started contest with 843 “Likes” – Ended contest with 1,084 likes • 263 Submissions in Contest • 144 people opted-in to receive emails from you (55% opt-in rate) • Most popular week on page = September 30 – The week that the most people were talking about your page. The contest helped increase your overall reach and virility as more people talked about your page during the contest – During the contest, The new likes per week and number of people talking about your page increased.
  • 4. Contest Went Viral Contest increased your overall reach on Facebook and the number of people talking about you. Chart showing your viral reach “Talking About This” tracks the throughout the contest. This tracks the number of unique people who number of unique people who saw a created a story about your page. story (like, sharing, commenting or During the contest, SourceMedia writing on your wall) about your page pages increased the stories published by a friend. created and number of likes – more people were talking about your page.