Be the first to like this
Online (and offline) people listen to their friends. They ask them for recommendations, opinions and feedback on what product to buy, which doctor to see and what gym to attend - to give just a few examples. Brands can now reach people directly, but that doesn't mean that's always a successful tactic. Since people listen to their friends, we try to reach those friends (influencers) who then share our message and story.
This session from the 2015 IMA conference covers how to run a successful influencer marketing program and helps you get started today.