Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Running an authentic influencer marketing program

296 views

Published on

Online (and offline) people listen to their friends. They ask them for recommendations, opinions and feedback on what product to buy, which doctor to see and what gym to attend - to give just a few examples. Brands can now reach people directly, but that doesn't mean that's always a successful tactic. Since people listen to their friends, we try to reach those friends (influencers) who then share our message and story.

This session from the 2015 IMA conference covers how to run a successful influencer marketing program and helps you get started today.

Published in: Marketing
  • Be the first to comment

  • Be the first to like this

Running an authentic influencer marketing program

  1. 1. Influencer marketing @ctrappe Internet Marketing Association Las Vegas 2015 @ctrappe#impact15
  2. 2. Christoph Trappe @ctrappe Top social media healthcare influencer Top content marketer Former United Way VP Global speaker Hi! @ctrappe
  3. 3. Rules! :) Questions? Ask ‘em! Live tweeting, blogging, etc. is encouraged! I’m live tweeting this! @ctrappe#impact15
  4. 4. Slides: Authenticstorytelling.net/Impact15
  5. 5. Please use the hashtag! #Impact15 @ctrappe
  6. 6. Let’s find some influencers @ctrappe#impact15
  7. 7. @ctrappe#impact15
  8. 8. @ctrappe#impact15
  9. 9. Use some fancy system to run an algorithm @ctrappe#impact15
  10. 10. So who are the influencers? @ctrappe#impact15
  11. 11. @ctrappe#impact15
  12. 12. @ctrappe#impact15
  13. 13. @ctrappe#impact15
  14. 14. @ctrappe#impact15
  15. 15. @ctrappe#impact15
  16. 16. @ctrappe#impact15
  17. 17. @ctrappe#impact15
  18. 18. Think about your advocates @ctrappe#impact15
  19. 19. You Friends (Vocal) supporters Family Loose connections Medium connections Strong connections @ctrappe#impact15
  20. 20. You Friends (Vocal) supporters Family Loose connections Medium connections Strong connections Their connections Their connections Their connections Their connections Their connections Their connections @ctrappe#impact15
  21. 21. Influencers come in many shapes and sizes @ctrappe#impact15
  22. 22. “Please sell to me.” - no one @ctrappe#impact15
  23. 23. Influencer marketing Build a connection Share their content Be friendly Have a conversation Know and understand them Don’t ask for anything until ways down the road @ctrappe#impact15
  24. 24. Likeable people are easier to get along with. @ctrappe#impact15
  25. 25. Transactional relationships are not sustainable. Form relationships that mean something. @ctrappe#impact15
  26. 26. The best influencer outreach programs make it a habit to be nice and relevant to all. @ctrappe#impact15
  27. 27. You can start now! Being nice scales!
  28. 28. Christoph Trappe @ctrappe 319-804-9853 ctrappe@gmail.com Blog: AuthenticStorytelling.net Stay in touch! @ctrappe#impact15

×