SlideShare a Scribd company logo
1 of 33
@ctrappe | @stamats
Integrating 3 B2B content teams for
long term-success
@ctrappe | @stamats
Christoph Trappe
Presented by:
Chief Content Officer
@ctrappe
Christoph.trappe@Stamats.com
@ctrappe | @stamats
Things are always
changing…
@ctrappe | @stamats
@ctrappe | @stamats
@ctrappe | @stamats
@ctrappe | @stamats
@ctrappe | @stamats
@ctrappe | @stamats
@ctrappe | @stamats
Maximizing teams
@ctrappe | @stamats
@ctrappe | @stamats
@ctrappe | @stamats
@ctrappe | @stamats
Created personas
@ctrappe | @stamats
Goals
@ctrappe | @stamats
Goals
@ctrappe | @stamats
Example
@ctrappe | @stamats
Goals
@ctrappe | @stamats
@ctrappe | @stamats
Results: You can’t
make money
without an
audience!
@ctrappe | @stamats
Everything is performance driven
@ctrappe | @stamats
0
500
1000
1500
2000
2500
3000
50,000 plus
10,000-49,999
5,000-9,999
1,000-4,999
500-999
100-499
under 100
Article views
@ctrappe | @stamats
@ctrappe | @stamats
@ctrappe | @stamats
@ctrappe | @stamats
@ctrappe | @stamats
@ctrappe | @stamats
@ctrappe | @stamats
“
”
The best contenteers create content with the least
amount of effort AND the most impact.
@ctrappe
@ctrappe | @stamats
@ctrappe | @stamats
Try everything! NOW!
@ctrappe | @stamats
0
500
1000
1500
2000
2500
3000
50,000 plus
10,000-49,999
5,000-9,999
1,000-4,999
500-999
100-499
under 100
Article views
@ctrappe | @stamats
Questions, comments, judgments?
Please stay in touch!
Christoph Trappe
Christoph.trappe@Stamats.com
319-389-9853
@ctrappe
Linkedin.com/in/christophtrappe

More Related Content

More from Christoph Trappe

7 Steps to Owning the Digital Sports Discussion
7 Steps to Owning the Digital Sports Discussion7 Steps to Owning the Digital Sports Discussion
7 Steps to Owning the Digital Sports DiscussionChristoph Trappe
 
Strategic Content Marketing with the SCOMPLER software
Strategic Content Marketing with the SCOMPLER softwareStrategic Content Marketing with the SCOMPLER software
Strategic Content Marketing with the SCOMPLER softwareChristoph Trappe
 
How to tell better stories in healthcare - Brazil 2017 talk
How to tell better stories in healthcare - Brazil 2017 talkHow to tell better stories in healthcare - Brazil 2017 talk
How to tell better stories in healthcare - Brazil 2017 talkChristoph Trappe
 
7 steps to get on a blogging schedule
7 steps to get on a blogging schedule 7 steps to get on a blogging schedule
7 steps to get on a blogging schedule Christoph Trappe
 
What's the easiest and cheapest way to check my Instagram metrics in one place?
What's the easiest and cheapest way to check my Instagram metrics in one place?What's the easiest and cheapest way to check my Instagram metrics in one place?
What's the easiest and cheapest way to check my Instagram metrics in one place?Christoph Trappe
 
How to update your 404 page in WordPress
How to update your 404 page in WordPressHow to update your 404 page in WordPress
How to update your 404 page in WordPressChristoph Trappe
 
How to find the mutual zone of relevance
How to find the mutual zone of relevance How to find the mutual zone of relevance
How to find the mutual zone of relevance Christoph Trappe
 
Six steps to move from traditional marketing to authentic storytelling
Six steps to move from traditional marketing to authentic storytellingSix steps to move from traditional marketing to authentic storytelling
Six steps to move from traditional marketing to authentic storytellingChristoph Trappe
 
Authentic storytelling for bloggers and businesses (Mumbai 2015)
Authentic storytelling for bloggers and businesses (Mumbai 2015)Authentic storytelling for bloggers and businesses (Mumbai 2015)
Authentic storytelling for bloggers and businesses (Mumbai 2015)Christoph Trappe
 
WordCamp Omaha: Building audience with great content and Jetpack
WordCamp Omaha: Building audience with great content and JetpackWordCamp Omaha: Building audience with great content and Jetpack
WordCamp Omaha: Building audience with great content and JetpackChristoph Trappe
 
SUGCON Talk: Blogging on Sitecore or WordPress
SUGCON Talk: Blogging on Sitecore or WordPressSUGCON Talk: Blogging on Sitecore or WordPress
SUGCON Talk: Blogging on Sitecore or WordPressChristoph Trappe
 
Florida Social Conference: Do more than dump links on social media
Florida Social Conference: Do more than dump links on social mediaFlorida Social Conference: Do more than dump links on social media
Florida Social Conference: Do more than dump links on social mediaChristoph Trappe
 
WordCamp Omaha 2014: Branding with WordPress
WordCamp Omaha 2014: Branding with WordPressWordCamp Omaha 2014: Branding with WordPress
WordCamp Omaha 2014: Branding with WordPressChristoph Trappe
 
New Leaders Council Des Moines Social Media Branding
New Leaders Council Des Moines Social Media BrandingNew Leaders Council Des Moines Social Media Branding
New Leaders Council Des Moines Social Media BrandingChristoph Trappe
 
United Way Communications in 2013 - UI Class
United Way Communications in 2013   - UI ClassUnited Way Communications in 2013   - UI Class
United Way Communications in 2013 - UI ClassChristoph Trappe
 
Happiness is a work ethic - By Gale Mote
Happiness is a work ethic - By Gale MoteHappiness is a work ethic - By Gale Mote
Happiness is a work ethic - By Gale MoteChristoph Trappe
 
Social media branding 2013
Social media branding 2013Social media branding 2013
Social media branding 2013Christoph Trappe
 
Social media branding 2013
Social media branding 2013Social media branding 2013
Social media branding 2013Christoph Trappe
 
How to tell an engaging story mid-winter institute 2013
How to tell an engaging story   mid-winter institute 2013How to tell an engaging story   mid-winter institute 2013
How to tell an engaging story mid-winter institute 2013Christoph Trappe
 
How to tell an engaging story mid-winter institute 2013
How to tell an engaging story   mid-winter institute 2013How to tell an engaging story   mid-winter institute 2013
How to tell an engaging story mid-winter institute 2013Christoph Trappe
 

More from Christoph Trappe (20)

7 Steps to Owning the Digital Sports Discussion
7 Steps to Owning the Digital Sports Discussion7 Steps to Owning the Digital Sports Discussion
7 Steps to Owning the Digital Sports Discussion
 
Strategic Content Marketing with the SCOMPLER software
Strategic Content Marketing with the SCOMPLER softwareStrategic Content Marketing with the SCOMPLER software
Strategic Content Marketing with the SCOMPLER software
 
How to tell better stories in healthcare - Brazil 2017 talk
How to tell better stories in healthcare - Brazil 2017 talkHow to tell better stories in healthcare - Brazil 2017 talk
How to tell better stories in healthcare - Brazil 2017 talk
 
7 steps to get on a blogging schedule
7 steps to get on a blogging schedule 7 steps to get on a blogging schedule
7 steps to get on a blogging schedule
 
What's the easiest and cheapest way to check my Instagram metrics in one place?
What's the easiest and cheapest way to check my Instagram metrics in one place?What's the easiest and cheapest way to check my Instagram metrics in one place?
What's the easiest and cheapest way to check my Instagram metrics in one place?
 
How to update your 404 page in WordPress
How to update your 404 page in WordPressHow to update your 404 page in WordPress
How to update your 404 page in WordPress
 
How to find the mutual zone of relevance
How to find the mutual zone of relevance How to find the mutual zone of relevance
How to find the mutual zone of relevance
 
Six steps to move from traditional marketing to authentic storytelling
Six steps to move from traditional marketing to authentic storytellingSix steps to move from traditional marketing to authentic storytelling
Six steps to move from traditional marketing to authentic storytelling
 
Authentic storytelling for bloggers and businesses (Mumbai 2015)
Authentic storytelling for bloggers and businesses (Mumbai 2015)Authentic storytelling for bloggers and businesses (Mumbai 2015)
Authentic storytelling for bloggers and businesses (Mumbai 2015)
 
WordCamp Omaha: Building audience with great content and Jetpack
WordCamp Omaha: Building audience with great content and JetpackWordCamp Omaha: Building audience with great content and Jetpack
WordCamp Omaha: Building audience with great content and Jetpack
 
SUGCON Talk: Blogging on Sitecore or WordPress
SUGCON Talk: Blogging on Sitecore or WordPressSUGCON Talk: Blogging on Sitecore or WordPress
SUGCON Talk: Blogging on Sitecore or WordPress
 
Florida Social Conference: Do more than dump links on social media
Florida Social Conference: Do more than dump links on social mediaFlorida Social Conference: Do more than dump links on social media
Florida Social Conference: Do more than dump links on social media
 
WordCamp Omaha 2014: Branding with WordPress
WordCamp Omaha 2014: Branding with WordPressWordCamp Omaha 2014: Branding with WordPress
WordCamp Omaha 2014: Branding with WordPress
 
New Leaders Council Des Moines Social Media Branding
New Leaders Council Des Moines Social Media BrandingNew Leaders Council Des Moines Social Media Branding
New Leaders Council Des Moines Social Media Branding
 
United Way Communications in 2013 - UI Class
United Way Communications in 2013   - UI ClassUnited Way Communications in 2013   - UI Class
United Way Communications in 2013 - UI Class
 
Happiness is a work ethic - By Gale Mote
Happiness is a work ethic - By Gale MoteHappiness is a work ethic - By Gale Mote
Happiness is a work ethic - By Gale Mote
 
Social media branding 2013
Social media branding 2013Social media branding 2013
Social media branding 2013
 
Social media branding 2013
Social media branding 2013Social media branding 2013
Social media branding 2013
 
How to tell an engaging story mid-winter institute 2013
How to tell an engaging story   mid-winter institute 2013How to tell an engaging story   mid-winter institute 2013
How to tell an engaging story mid-winter institute 2013
 
How to tell an engaging story mid-winter institute 2013
How to tell an engaging story   mid-winter institute 2013How to tell an engaging story   mid-winter institute 2013
How to tell an engaging story mid-winter institute 2013
 

Recently uploaded

PB Project 1: Exploring Your Personal Brand
PB Project 1: Exploring Your Personal BrandPB Project 1: Exploring Your Personal Brand
PB Project 1: Exploring Your Personal BrandSharisaBethune
 
Organizational Structure Running A Successful Business
Organizational Structure Running A Successful BusinessOrganizational Structure Running A Successful Business
Organizational Structure Running A Successful BusinessSeta Wicaksana
 
Kenya Coconut Production Presentation by Dr. Lalith Perera
Kenya Coconut Production Presentation by Dr. Lalith PereraKenya Coconut Production Presentation by Dr. Lalith Perera
Kenya Coconut Production Presentation by Dr. Lalith Pereraictsugar
 
Market Sizes Sample Report - 2024 Edition
Market Sizes Sample Report - 2024 EditionMarket Sizes Sample Report - 2024 Edition
Market Sizes Sample Report - 2024 EditionMintel Group
 
Ten Organizational Design Models to align structure and operations to busines...
Ten Organizational Design Models to align structure and operations to busines...Ten Organizational Design Models to align structure and operations to busines...
Ten Organizational Design Models to align structure and operations to busines...Seta Wicaksana
 
1911 Gold Corporate Presentation Apr 2024.pdf
1911 Gold Corporate Presentation Apr 2024.pdf1911 Gold Corporate Presentation Apr 2024.pdf
1911 Gold Corporate Presentation Apr 2024.pdfShaun Heinrichs
 
Financial-Statement-Analysis-of-Coca-cola-Company.pptx
Financial-Statement-Analysis-of-Coca-cola-Company.pptxFinancial-Statement-Analysis-of-Coca-cola-Company.pptx
Financial-Statement-Analysis-of-Coca-cola-Company.pptxsaniyaimamuddin
 
Memorándum de Entendimiento (MoU) entre Codelco y SQM
Memorándum de Entendimiento (MoU) entre Codelco y SQMMemorándum de Entendimiento (MoU) entre Codelco y SQM
Memorándum de Entendimiento (MoU) entre Codelco y SQMVoces Mineras
 
Church Building Grants To Assist With New Construction, Additions, And Restor...
Church Building Grants To Assist With New Construction, Additions, And Restor...Church Building Grants To Assist With New Construction, Additions, And Restor...
Church Building Grants To Assist With New Construction, Additions, And Restor...Americas Got Grants
 
International Business Environments and Operations 16th Global Edition test b...
International Business Environments and Operations 16th Global Edition test b...International Business Environments and Operations 16th Global Edition test b...
International Business Environments and Operations 16th Global Edition test b...ssuserf63bd7
 
MAHA Global and IPR: Do Actions Speak Louder Than Words?
MAHA Global and IPR: Do Actions Speak Louder Than Words?MAHA Global and IPR: Do Actions Speak Louder Than Words?
MAHA Global and IPR: Do Actions Speak Louder Than Words?Olivia Kresic
 
Independent Call Girls Andheri Nightlaila 9967584737
Independent Call Girls Andheri Nightlaila 9967584737Independent Call Girls Andheri Nightlaila 9967584737
Independent Call Girls Andheri Nightlaila 9967584737Riya Pathan
 
Buy gmail accounts.pdf Buy Old Gmail Accounts
Buy gmail accounts.pdf Buy Old Gmail AccountsBuy gmail accounts.pdf Buy Old Gmail Accounts
Buy gmail accounts.pdf Buy Old Gmail AccountsBuy Verified Accounts
 
Darshan Hiranandani [News About Next CEO].pdf
Darshan Hiranandani [News About Next CEO].pdfDarshan Hiranandani [News About Next CEO].pdf
Darshan Hiranandani [News About Next CEO].pdfShashank Mehta
 
NewBase 19 April 2024 Energy News issue - 1717 by Khaled Al Awadi.pdf
NewBase  19 April  2024  Energy News issue - 1717 by Khaled Al Awadi.pdfNewBase  19 April  2024  Energy News issue - 1717 by Khaled Al Awadi.pdf
NewBase 19 April 2024 Energy News issue - 1717 by Khaled Al Awadi.pdfKhaled Al Awadi
 
Pitch Deck Teardown: Geodesic.Life's $500k Pre-seed deck
Pitch Deck Teardown: Geodesic.Life's $500k Pre-seed deckPitch Deck Teardown: Geodesic.Life's $500k Pre-seed deck
Pitch Deck Teardown: Geodesic.Life's $500k Pre-seed deckHajeJanKamps
 
Guide Complete Set of Residential Architectural Drawings PDF
Guide Complete Set of Residential Architectural Drawings PDFGuide Complete Set of Residential Architectural Drawings PDF
Guide Complete Set of Residential Architectural Drawings PDFChandresh Chudasama
 

Recently uploaded (20)

Enjoy ➥8448380779▻ Call Girls In Sector 18 Noida Escorts Delhi NCR
Enjoy ➥8448380779▻ Call Girls In Sector 18 Noida Escorts Delhi NCREnjoy ➥8448380779▻ Call Girls In Sector 18 Noida Escorts Delhi NCR
Enjoy ➥8448380779▻ Call Girls In Sector 18 Noida Escorts Delhi NCR
 
PB Project 1: Exploring Your Personal Brand
PB Project 1: Exploring Your Personal BrandPB Project 1: Exploring Your Personal Brand
PB Project 1: Exploring Your Personal Brand
 
Organizational Structure Running A Successful Business
Organizational Structure Running A Successful BusinessOrganizational Structure Running A Successful Business
Organizational Structure Running A Successful Business
 
Kenya Coconut Production Presentation by Dr. Lalith Perera
Kenya Coconut Production Presentation by Dr. Lalith PereraKenya Coconut Production Presentation by Dr. Lalith Perera
Kenya Coconut Production Presentation by Dr. Lalith Perera
 
Market Sizes Sample Report - 2024 Edition
Market Sizes Sample Report - 2024 EditionMarket Sizes Sample Report - 2024 Edition
Market Sizes Sample Report - 2024 Edition
 
Ten Organizational Design Models to align structure and operations to busines...
Ten Organizational Design Models to align structure and operations to busines...Ten Organizational Design Models to align structure and operations to busines...
Ten Organizational Design Models to align structure and operations to busines...
 
1911 Gold Corporate Presentation Apr 2024.pdf
1911 Gold Corporate Presentation Apr 2024.pdf1911 Gold Corporate Presentation Apr 2024.pdf
1911 Gold Corporate Presentation Apr 2024.pdf
 
Financial-Statement-Analysis-of-Coca-cola-Company.pptx
Financial-Statement-Analysis-of-Coca-cola-Company.pptxFinancial-Statement-Analysis-of-Coca-cola-Company.pptx
Financial-Statement-Analysis-of-Coca-cola-Company.pptx
 
Memorándum de Entendimiento (MoU) entre Codelco y SQM
Memorándum de Entendimiento (MoU) entre Codelco y SQMMemorándum de Entendimiento (MoU) entre Codelco y SQM
Memorándum de Entendimiento (MoU) entre Codelco y SQM
 
Church Building Grants To Assist With New Construction, Additions, And Restor...
Church Building Grants To Assist With New Construction, Additions, And Restor...Church Building Grants To Assist With New Construction, Additions, And Restor...
Church Building Grants To Assist With New Construction, Additions, And Restor...
 
Corporate Profile 47Billion Information Technology
Corporate Profile 47Billion Information TechnologyCorporate Profile 47Billion Information Technology
Corporate Profile 47Billion Information Technology
 
No-1 Call Girls In Goa 93193 VIP 73153 Escort service In North Goa Panaji, Ca...
No-1 Call Girls In Goa 93193 VIP 73153 Escort service In North Goa Panaji, Ca...No-1 Call Girls In Goa 93193 VIP 73153 Escort service In North Goa Panaji, Ca...
No-1 Call Girls In Goa 93193 VIP 73153 Escort service In North Goa Panaji, Ca...
 
International Business Environments and Operations 16th Global Edition test b...
International Business Environments and Operations 16th Global Edition test b...International Business Environments and Operations 16th Global Edition test b...
International Business Environments and Operations 16th Global Edition test b...
 
MAHA Global and IPR: Do Actions Speak Louder Than Words?
MAHA Global and IPR: Do Actions Speak Louder Than Words?MAHA Global and IPR: Do Actions Speak Louder Than Words?
MAHA Global and IPR: Do Actions Speak Louder Than Words?
 
Independent Call Girls Andheri Nightlaila 9967584737
Independent Call Girls Andheri Nightlaila 9967584737Independent Call Girls Andheri Nightlaila 9967584737
Independent Call Girls Andheri Nightlaila 9967584737
 
Buy gmail accounts.pdf Buy Old Gmail Accounts
Buy gmail accounts.pdf Buy Old Gmail AccountsBuy gmail accounts.pdf Buy Old Gmail Accounts
Buy gmail accounts.pdf Buy Old Gmail Accounts
 
Darshan Hiranandani [News About Next CEO].pdf
Darshan Hiranandani [News About Next CEO].pdfDarshan Hiranandani [News About Next CEO].pdf
Darshan Hiranandani [News About Next CEO].pdf
 
NewBase 19 April 2024 Energy News issue - 1717 by Khaled Al Awadi.pdf
NewBase  19 April  2024  Energy News issue - 1717 by Khaled Al Awadi.pdfNewBase  19 April  2024  Energy News issue - 1717 by Khaled Al Awadi.pdf
NewBase 19 April 2024 Energy News issue - 1717 by Khaled Al Awadi.pdf
 
Pitch Deck Teardown: Geodesic.Life's $500k Pre-seed deck
Pitch Deck Teardown: Geodesic.Life's $500k Pre-seed deckPitch Deck Teardown: Geodesic.Life's $500k Pre-seed deck
Pitch Deck Teardown: Geodesic.Life's $500k Pre-seed deck
 
Guide Complete Set of Residential Architectural Drawings PDF
Guide Complete Set of Residential Architectural Drawings PDFGuide Complete Set of Residential Architectural Drawings PDF
Guide Complete Set of Residential Architectural Drawings PDF
 

Integrating 3 B2B content teams for long-term success