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History of Communication
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Christoph Trappe
Public Relations Leader | Marketing + Communications Exec | Story Marketer | Author | Speaker |
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Christoph Trappe
Public Relations Leader | Marketing + Communications Exec | Story Marketer | Author | Speaker |
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History of Communication
1.
Communication history (old)
One Traditional workplace media for decades Word of Consumer mouth
2.
Communication (Now)
10-14 workplaces by Traditional Social age 38 media media Mobile Many other options Other Consumer web Word of Longtime mouth jobs
3.
Shift to social
responsibility Corporate Social responsibility responsibility
4.
ZeroMomentofTruth.com
5.
ZeroMomentofTruth.com
6.
Engagement Pyramid