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7 steps to get on a blogging schedule

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There's an art and science as well as determination to getting and staying on a blogging schedule. This is the deck I used at WordCamp Pittsburgh to discuss the topic. If you need help with your blogging drop me a note: ctrappe@scribblelive.com

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7 steps to get on a blogging schedule

  1. 1. 7 Steps to get on a blogging schedule @CTrappe WordCamp Pittsburgh Businesses can win through content when they put the audience first. ctrappe@scribblelive.com Christoph Trappe VP - Content Marketing Strategy, Americas
  2. 2. When we create content! @CTrappe
  3. 3. 1. Make up your mind – Commit and develop strategy
  4. 4. 1. Strategy @CTrappe
  5. 5. 2. Determine your schedule @CTrappe
  6. 6. 3. Document your ideas!
  7. 7. Stories… Story happens Document Share @CTrappe
  8. 8. 4. Pick the right tools!
  9. 9. 5. Start writing – four weeks out!
  10. 10. 6. Start measuring @CTrappe
  11. 11. 7. Relentlessly distribute and research
  12. 12. Create Once, Publish Everywhere Social Paid Email In-person Website @CTrappe
  13. 13. Example Blog post Blog post Blog post Blog post Blog post Blog post Blog post Blog post Blog post Blog post Blog post Blog post Blog post Tweets Facebook Email @CTrappe
  14. 14. In summary! 1. Commit (Seriously!) + Strategy 2. Schedule 3. Document ideas 4. Tools 5. Start writing (at least four weeks out)! 6. Mea 7. Relentless distribution @CTrappe
  15. 15. @CTrappe ctrappe@scribblelive.com Christoph Trappe VP - Content Marketing Strategy, Americas

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