Sprinting Towards Innovation

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We have heard about how developers use Sprints as an agile tool to get code shipped. How about using a similar concept for innovating on an idea? Ideas are abundant and many times teams struggle to figure out which ideas to pursue. Design Sprints use a design-thinking-like process to understand which ideas are worth moving to the next steps. In this interactive workshop you'll learn:

How to research an idea's merit from a customer's perspective
How to gain insights from that data (and how different the data may be from what you might expect)
Modifying, evolving or killing an idea based on that research, prototyping and feedback

Sprinting Towards Innovation

  1. 1. Sprinting to INNOVATION C. Todd Lombardo @iamctodd Ethan Bagley @ebagslolz
  2. 2. re he rk wo We this e do nd w (a @ebagslolz @iamctodd ime) he t all t
  3. 3. How do you know if an idea is any good?
  4. 4. Research Insights Ideation Prototype Test
  5. 5. Research Insights Ideation Prototype Test
  6. 6. research
  7. 7. A = Interviewer B = Speaker c = Observer
  8. 8. Observation Observation
  9. 9. One Minute...
  10. 10. C = Interviewer A = Speaker B = Observer
  11. 11. One Minute...
  12. 12. B = Interviewer C = Speaker A = Observer
  13. 13. One Minute...
  14. 14. What did you.. see? HEAR? OBSERVE?
  15. 15. insights
  16. 16. Observation Observation
  17. 17. Observation Observation Trend
  18. 18. Observation Observation Trend Market DAta
  19. 19. Observation Observation Trend Market DAta Insight
  20. 20. “I like chocolate ice cream” Hand get messy because of dripping
  21. 21. “I like chocolate ice cream” Hand get messy because of dripping clean-up
  22. 22. “I like chocolate ice cream” Hand get messy because of dripping clean-up Like sweet, need portable
  23. 23. So what’s the problem?
  24. 24. five Minutes...
  25. 25. Reframe it
  26. 26. Too Broad HMW redesign dessert?
  27. 27. Too Broad Too Narrow HMW redesign dessert? HMW design a cone for ice cream that won’t drip?
  28. 28. Too Broad Too Narrow Just Right HMW redesign dessert? HMW design a cone for ice cream that won’t drip? HMW redesign ice-cream to be more portable?
  29. 29. Two Minutes...
  30. 30. What are you solving for?
  31. 31. Ideation
  32. 32. rules: Individual 1st defer judging quaNTITY over QuaLity
  33. 33. 6-up: six different ideas in 5 minutes
  34. 34. FIVE MinuteS...
  35. 35. Dot vote CONVERGE: VENN DIAGRAM 2X2 MATRIX
  36. 36. Dot vote CONVERGE: VENN DIAGRAM 2X2 MATRIX
  37. 37. Thought Process Evolution
  38. 38. Thought Process Evolution Observation
  39. 39. Thought Process Evolution Observation Trend
  40. 40. Thought Process Evolution Observation Trend Insight
  41. 41. Thought Process Evolution Observation Trend Insight Refined Problem
  42. 42. Thought Process Evolution Observation Trend Insight Refined Problem
  43. 43. prototype
  44. 44. make. test. learn.
  45. 45. What is the most important question to answer? How might we test it? Make a tangible artifact to test
  46. 46. What is the most important question to answer? How might we test it? Make a tangible artifact to test
  47. 47. Diagram
  48. 48. Diagram role-play
  49. 49. Diagram role-play Model
  50. 50. Diagram role-play Model Mockup
  51. 51. Example
  52. 52. FIVE MinuteS...
  53. 53. TEST
  54. 54. TEST WITH TWO DIFFERENT TEAMS
  55. 55. TWO MinuteS per test
  56. 56. Tip: don’t try to sell it!
  57. 57. good? WHAT WORKED..? Bad? Unexpected?
  58. 58. so... what just happened?
  59. 59. there are frameworks
  60. 60. and frameworks
  61. 61. and more frameworks
  62. 62. IDEO XPLANE CHESKIN CONIFER COOPER FROG FITCH MELVILLE
  63. 63. they’re all quite similar
  64. 64. !! KS AN TH @ebagslolz @iamctodd !! ox S o G

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