Gamestorming Your Product with Service Design

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From the workshop at Northeast PHP. How to use Gamestorming techniques to look holistically at your users experience to create a journey map.

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Gamestorming Your Product with Service Design

  1. 1. #gamestorming @iamctodd
  2. 2. ARE YOUR MEETINGS LIKE THIS?
  3. 3. Smart people in a room
  4. 4. WTF?
  5. 5. HYPER DRIVEBORING
  6. 6. CHAOS OF CREATIVITY!
  7. 7. It STARTS with ENERGY
  8. 8. FOREST fireCamp fire
  9. 9. SPARK FUEL STRUCTURE
  10. 10. DIFFERENT STRUCTURE DIFFERENT RESULT
  11. 11. BEGIN WITH THE END IN MIND
  12. 12. GAMES
  13. 13. GAMES
  14. 14. GAMES
  15. 15. GAMES
  16. 16. GAMES
  17. 17. GAMES
  18. 18. Meetings
  19. 19. Meetings
  20. 20. Meetings
  21. 21. Meetings
  22. 22. Meetings
  23. 23. Meetings
  24. 24. Havea goal
  25. 25. Have DESIGN THEa goal MEETING
  26. 26. Have DESIGN THE POWER ofa goal MEETING GROUPS
  27. 27. SERVICE DESIGN?
  28. 28. h"p://www.uxma"ers.com/mt/archives/2011/09/the-­‐value-­‐of-­‐customer-­‐journey-­‐maps-­‐a-­‐ux-­‐designers-­‐personal-­‐journey.php
  29. 29. h"p://servicedesigntools.org/sites/default/files/imagecache/images/res_images/CJM.png
  30. 30. Textoh"p://delightability.files.wordpress.com/2010/01/thejourneysGckynotes.jpg
  31. 31. CX ≠ UX
  32. 32. B D AE U FF R TO I ER N RE G
  33. 33. Components Stages Journey Qualitative Info Quantitative info Insights
  34. 34. h"p://www.adapGvepath.com/ideas/the-­‐anatomy-­‐of-­‐an-­‐experience-­‐map
  35. 35. h"p://www.uxma"ers.com/mt/archives/2011/09/the-­‐value-­‐of-­‐customer-­‐journey-­‐maps-­‐a-­‐ux-­‐designers-­‐personal-­‐journey.php
  36. 36. h"p://www.bnj.com/buyercentric-­‐markeGng-­‐roadmap-­‐2012/
  37. 37. h"p://experiencema"ers.wordpress.com/2009/03/03/legos-­‐building-­‐block-­‐for-­‐good-­‐experiences/
  38. 38. TOUCH CHANNELPOINT ≠
  39. 39. READY?
  40. 40. TRavelingto NEPHP
  41. 41. TRaveling TRACK TIMEto NEPHP & INVOICE
  42. 42. TRaveling TRACK TIME PAINT Ato NEPHP & INVOICE BEDROOM
  43. 43. TRaveling TRACK TIME PAINT A EMAIL TOto NEPHP & INVOICE BEDROOM A NEW LIST
  44. 44. EMPATHYMAP
  45. 45. Fishbowl
  46. 46. Fishbowl
  47. 47. PLUS // DELTAHow DID I do?
  48. 48. THANKS! @iamctodd hi@ctodd.comAnd  thanks  to  @DaveGray  for  the  use  of  some  Gamestorming  slides  

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