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LinkedIn's History, Present and Recent Features


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LinkedIn turned 7 last week! LinkedIn, the #1 business social networking platform, has played an integral part in shaping what social media is today.

CTN Consulting takes a look at LinkedIn’s history and present, including some recent feature enhancements.

Visit to download the LinkedIn timeline.

Published in: Technology

LinkedIn's History, Present and Recent Features

  1. 1. Taking a Look at LinkedIn’s Past and Present by CTN Consulting
  2. 2. Largest, most popular professional/business bus ess social networking site focused on networking and careers. social Revenue generating pulling cash from three main streams: premium networking subscriptions, corporate solutions and ads. platform (profitable since 2007*) * Since it's not a publicly traded company, LinkedIn's revenue figures are not available. Rumors of a billion dollar buyout began in 2008. © CTN Consulting All Rights Reserved. © CTN Consulting All Rights Reserved. May 5, 2010 May 5, 2010
  3. 3. LinkedIn allows users to create your personal brand , including a profile page that resembles an online resume. Companies are also invited to create profile pages. Companies and Outside Recruiters are offered services to help use the websites network of people to find the best talent for their company. Users can connect to other people they know and trust through the service. © CTN Consulting All Rights Reserved. May 5, 2010
  4. 4. Fast Fact Based on six degrees of separation concept but displays three degrees on LinkedIn © CTN Consulting All Rights Reserved. May 5, 2010
  5. 5. LinkedIn started out in the living room of co- founder Reid Hoffman in the fall of 2002. The five original founders were Reid Hoffman, Allen Blue, Jean-Luc Vaillant, Eric Ly, and Konstantin Guericke. © CTN Consulting All Rights Reserved. May 5, 2010
  6. 6. Founders invited 300 of their friends to join the service. Site went live May 5, 2003! ONE YEAR LATER END OF ITS END OF 2003 FIRST MONTH 4,500+ members 81,000+ 1,000,000+ members members © CTN Consulting All Rights Reserved. May 5, 2010
  7. 7. 65,000,000+ LinkedIn Members Members in over 200 countries 170+ industries globally A new member joins LinkedIn approximately every second, and about half of the members are outside the US. Executives from all Fortune 500 companies are LinkedIn members. © CTN Consulting All Rights Reserved. May 5, 2010
  8. 8. To download the timeline, please subscribe to our Mailing list: May 5, 2003 LinkedIn launched (affectionately referred to by employees as "Cinco de LinkedIn"). October 2003 n Sequoia invests $4.7M in financing 2006 March 2006 n LinkedIn reaches 5 million members Year-End 2003 n LinkedIn ends 2003 with 81,000 March 2006 n LinkedIn members can be kept up to do members and 14 employees. date with their connections, through the newsfeed. 2004 April 2004 n LinkedIn marks its first major milestone Year-End 2006 n LinkedIn ends the year with 8 million in reaching half a million members. members. October 2004 n Greylock invests $10M in Series B financing Year-End 2004 n LinkedIn ends 2004 with 1.6 million 2007 March 2007 n LinkedIn Customer Service opens doors in Omaha. members and 33 employees. April 2007 n LinkedIn launches its corporate blog International members represent about April 2007 n LinkedIn celebrates with 10 million half of all members. members May 2007 n Office moved to Stierlin Ct in Mountain 2005 March 2005 n LinkedIn launches its first premium View service - LinkedIn Jobs. The service helps September 2007 n LinkedIn reaches 15 million members members use their network to find employment opportunities. September 2007 n Profile Pictures May 2005 n LinkedIn moves to Palo Alto. (To the October 2007 n LinkedIn UK membership surpasses 1 million same building in which PayPal went members public.) December 2007 n LinkedIn launches Intelligent Applications August 2005 n LinkedIn launches subscription services. Platform Year-End 2005 n LinkedIn ends 2005 with 4 million December 2007 n News product launches members. n Statistics n Investor n Global n Corporate n Services/Features n Partner © CTN Consulting All Rights Reserved. May 5, 2010
  9. 9. To download the timeline, please subscribe to our Mailing list: LinkedIn Timeline (cont.) 20 January 2008 n Recruiter product launches 20 January 2009 n Targeted LinkedIn Polls 08 January 2008 n First LinkedIn International Office in London 09 January 2009 n LinkedIn and IBM Lotus Partner January 2008 n LinkedIn for mobile launches ( January 2009 n LinkedIn speaks German February 2008 n Members share status on LinkedIn April 2009 n LinkedIn launches the Grad Guide May 2009 n LinkedIn celebrates it's 6th birthday with 600 Sharing LinkedIn News cupcakes, and 40 Million members March 2008 n LinkedIn celebrates 20 million members June 2009 n LinkedIn launches native application for Palm Pre March 2008 n LinkedIn Recruiter-Recruiter product makes waves June 2009 n LinkedIn names Jeff Weiner as the new CEO in human resources everywhere November 2009 n LinkedIn Launches New Recruitment Solution for June 2008 n Bain Capital Ventures invests $53M Executive Search Firms & Recruiting Agencies June 2008 n LinkedIn India celebrates 1 million members November 2009 n LinkedIn Partners with Twitter July 2008 n LinkedIn en español November 2009 n LinkedIn and Blackberry Announce Partnership July 2008 n The New York Times partners with LinkedIn November 2009 n LinkedIn and Microsoft Announce Partnership September 2008 n CNBC partners with LinkedIn November 2009 n LinkedIn appoints Clifford Rosenberg as Managing October 2008 n 30 million members Director for Australia and New Zealand October 2008 n Applications launch on LinkedIn - initial partners November 2009 n LinkedIn Establishes Operations in India include Amazon, Google, Wordpress, TripIt, Twitter, Slideshare,, Typepad 20 January 2010 n LinkedIn appoints Eugenie van Wiechen as new Dutch country manager, opens office in Amsterdam October 2008 n LinkedIn raises $22.7 million from Goldman Sachs, 10 Bessemer, The McGraw-Hill Companies, and SAP March 2010 n LinkedIn membership surpasses 2 million in Canada Ventures March 2010 n LinkedIn Expands Mobile Offerings with Global October 2008 n LinkedIn launches Survey Business Release of Application for BlackBerry November 2008 n LinkedIn launches in French April 2010 n LinkedIn names A. George "Skip" Battle to board of directors and continues rapid company expansion November 2008 n LinkedIn Events April 2010 n LinkedIn launches in Portuguese and continues to expand its international footprint November 2008 n Next Generation Search April 2010 n Italians get a local flavor of LinkedIn Year-End 2008 n LinkedIn ends 2008 with 33 million members n Statistics n Investor n Global n Corporate n Services/Features n Partner © CTN Consulting All Rights Reserved. May 5, 2010
  10. 10. LinkedIn was launched before MySpace (August 2003), Facebook (2004), YouTube (2005) & Twitter (2006). © CTN Consulting All Rights Reserved. May 5, 2010
  11. 11. Follow Companies - LinkedIn has made it easier for users to connect with their favorites companies with the launch of “Follow Company,” a new feature that allows users to get notifications about activity happening from the companies they follow. (announced April 29) A new, short URL - A new companion to LinkedIn’s Twitter companion © CTN Consulting All Rights Reserved. May 5, 2010
  12. 12. Public vs. private: Complete control over who sees what you’re sharing, whether it’s everyone, your connections, a group, or a specific individual. Images and article excerpt: The chances of someone clicking through your shared article are greater when you’ve images and brief excerpts pulled from the news article or blog post. What you share looks great, and you can customize it completely. See and delete your own posts: We’ve all dropped a typo into a status message. Now you can quickly preview, edit, and delete before your connections see your creative spelling. Easily re-share: Like what you’re reading and want to re-share it? Share it with your connections, your groups, or individuals – or all at the same time. An improved off-site sharing experience: Try sharing to LinkedIn next time you’re visiting popular news sites like the New York Times, for e.g. You’ll find that you’ll go through a similar sharing experience I just described above. Attribution: The re-shared article will give credit where credit is due by attributing something you re-share to the person who shared it with you. Shared items on your profile: By choosing to make selected shared items public, you help profile viewers learn about your professional interests and expertise. Share often to keep your profile fresh and relevant. (released April 21, 2010) © CTN Consulting All Rights Reserved. May 5, 2010
  13. 13. Start sharing on LinkedIn - © CTN Consulting All Rights Reserved. May 5, 2010
  14. 14. 140,000 117,109 120,000 UNIQUE AUDIENCE (000) 2008 100,000 2009 69,151 80,000 61,285 55,914 2010 42,147 60,000 24,940 20,109 40,000 16,457 15,815 13,876 13,858 13,599 11,525 7,877 20,000 520 0 Facebook LinkedIn Classmates Online Source: nielsen © CTN Consulting All Rights Reserved. May 5, 2010
  15. 15. LinkedIn US Demographics Income represents total household income. 100 index is internet average. © CTN Consulting All Rights Reserved. May 5, 2010
  16. 16. For the Period covering 05/10/2009 through 05/04/2010 © CTN Consulting All Rights Reserved. May 5, 2010
  17. 17. Are you new to LinkedIn? Or even new to Social Networking as a whole? No worries. Visit the LinkedIn Learning Center which includes videos, screenshots, and how-to’s. CTN Consulting can assist you in skipping the learning curve that comes with any new platform. Are you looking to better leverage your social networks to maximize the return? Improve your online presence? Create a great user- experience with a new website? Contact CTN Consulting today to take your business to the next level. Find out about our services: © CTN Consulting All Rights Reserved. May 5, 2010
  18. 18. CTN CONSULTING Born with a passion for perfection and a unique creative eye for detail, CTN Consulting is a professional web consulting firm specializing in website design/ Twitter Facebook development, search engine sulting v=app_4949752878 optimization, e-commerce, web- based database applications, YouTube SlideShare social networking integration ctnconsulting and social media strategy. LinkedIn CTN Consulting Newsletter Sign up for our Newsletter to receive oups?&gid=3024574 helpful tips, current giveaways and much CTN Consulting has a drive to more! assist all of its clients to succeed. We will provide you with the resources and guidance to take you to that next level. 866.836.9638 phone © CTN Consulting All Rights Reserved. May 5, 2010