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A Twitter Case Study

Want to see how a business should be use Twitter? I Check out this interaction between @Ramon_DeLeon of Chicago Domino's Pizza and customer @LaurenJHoffman. My comments are an attempt to demonstrate that it's not rocket science. Just do it.

I could write a case study on what has happened since creating this case study. Let's just say, it was a pleasure meeting Ramon Deleon in Las Vegas at CES in 2011. Watch my video interview with him at the end of the updated version of the slideshare.

If you need some coaching to help you through it. Give me a call 478-227-2789

Cheryl Lawson
Event and Social Marketing Specialist

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A Twitter Case Study

  1. 1. How businesses should use Twitter <br />A customer service case study<br />As witnessed live <br />Sunday 09-12-2010<br />By Cheryl Lawson <br />@PartyAficionado<br />(updated 9-5-2011)<br />
  2. 2. When a customer has an issue…<br />
  3. 3. Respond<br />
  4. 4. Don’t Fear it, Get on it<br />
  5. 5. The customer may still be unhappy<br />
  6. 6. Relate<br />
  7. 7. Fix <br />
  8. 8. Address <br />
  9. 9. Win!<br />
  10. 10. Deliver<br />
  11. 11. Keep Winning<br />
  12. 12. @PartyAficionado<br />But wait…… There’s more<br />
  13. 13. There is a new Football Season upon us<br />
  14. 14. #RamonWOW<br />
  15. 15. Learn More<br />