Want to see how a business should be use Twitter? I Check out this interaction between @Ramon_DeLeon of Chicago Domino's Pizza and customer @LaurenJHoffman. My comments are an attempt to demonstrate that it's not rocket science. Just do it.
I could write a case study on what has happened since creating this case study. Let's just say, it was a pleasure meeting Ramon Deleon in Las Vegas at CES in 2011. Watch my video interview with him at the end of the updated version of the slideshare.
If you need some coaching to help you through it. Give me a call 478-227-2789
Event and Social Marketing Specialist