Marketing Your Small Business With LinkedIn


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LinkedIn is the worlds largest online professional network with over 200 million members in more than 200 countries and territories.

Fact: 2 new professionals join LinkedIn each second of every day.

In this slideshow you will learn:

- How to drive highly targeted traffic to your website using LinkedIn.

- How to setup and optimize your LinkedIn profile so users find your profile and take action.

- How to become an internationally known thought leader using the LinkedIn platform.

- And much more...

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Marketing Your Small Business With LinkedIn

  1. 1. Marketing Your SmallBusiness with… Christopher T. Lawson
  2. 2. Why Optimize Drive Traffic Add Value Q&ALinkedIn? Profile to Site
  3. 3. -The world’s largest online professional network-200 million members from over 200 countries andterritories. 2 new professionals join each second-It’s free and easy to use-It can drive highly targeted traffic to your website
  4. 4. Profile Optimization Get found and add value
  5. 5. Powerful, concise benefit driven professionalheadline Use keywords Obtain 1000 + connections ASAP!Join at least 10 – 15 powerful groups
  6. 6. • This is critical real estate add value! • Mini elevator speech • Call to action (if you have room) Examples of powerful professional headlines:I help individuals & business owners I help college grads & older professionals I help exhausted professionalsclarify direction, focus efforts & execute drowning in student loan debt | Author revitalize by transforming their bodyto get the right results. Success Coach "School Loans Gone" FREE on my and mind. | Personal Trainer Burbank website
  7. 7. • Background summary – Not spammy!• Each job description - headline and body• Membership organizations• Courses• Skills and expertise• Education / additional info.
  8. 8. • The power of any social network is in the connections•• Check your email regularly, you will get requests!
  9. 9. • Limit is 50 groups• Look for active groups with large membership and lots of discussions• Look for groups where you can add value! "LinkedIn Groups provide a place for professionals in the same industry or with similar interests to share content, find answers, post and view jobs, make business contacts, and establish themselves as industry experts." -LinkedIn
  10. 10. Remember:
  11. 11. Answer questions Give shout outs to people who have helped you or are doing a good job Ask relevant questions and start discussionsProvide resources:• Helpful tips / websites / to solve problems or relieve frustrations• Insights: what worked / didn’t work for you• Tools
  12. 12. Now for the $64,000 question…How do you drive highly targetedtraffic back to your website?
  13. 13. Create Postquality updates Sharecontent on updateson your LinkedIn with site with groups links
  14. 14. 5 things you learned from this presentation Circle one of the ideas that you will act on Monday morning Share with classQuestions
  15. 15. Marketing Your SmallBusiness with… Coming April 21