From Raindrops To Rivers - An Introduction To Business Intelligence

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This is a presentation delivered once each semester to a freshman class of computer science students at a university near me.

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From Raindrops To Rivers - An Introduction To Business Intelligence

  1. 1. From Raindrops to Rivers An Introduction to How Businesses Navigate Their Data Using Business Intelligence
  2. 2. ?
  3. 3. $$$ $ $$ $ $
  4. 4. Sales Marketing Janie Doe Jane R. Doe 123 Somewhere St. 123 Somewhere Ave. Erewhon, UT 88888 Erewhon, UT 88888-3234 (555) 555-1234 (555) 555-5678 ? ?
  5. 5. transaction processing
  6. 6. - Males ? - Age 26 - 35 - Living in California - Bought Product X How many - in December 2006 - at Store Y
  7. 7. - Males ? - Age 26 - 35 - Living in California - Bought Product X How many - in December 2006 - at Store Y
  8. 8. …broken down by attributes in common ? etc. etc. How many
  9. 9. 1. Count records and crunch numbers. 2. Find common attributes. 3. Clean it up. 4. Arrange and store it all in special databases. analytical processing
  10. 10. business intelligence applications, technologies, and methodologies for gathering, storing, analyzing, and providing access to data to help enterprise users make better business decisions.
  11. 11. Product Customer Qtr 1 Qtr 2 Qtr 3 Qtr 4 Aniseed Syrup ALFKI $60.00 Chartreuse verte ALFKI $283.50 Lakkalikööri ALFKI $270.00 Rössle Sauerkraut ALFKI $513.00 Spegesild ALFKI $18.00 Vegie-spread ALFKI $878.00 Camembert Pierrot ANATR $340.00 Mascarpone Fabioli ANATR $320.00 Singaporean Hokkien Fried Mee ANATR $70.00 Tofu ANATR $69.75 Alice Mutton ANTON $702.00 Boston Crab Meat ANTON $165.60 Chocolade ANTON $162.56 Geitost ANTON $92.00 Gumbär Gummibärchen ANTON $796.36 Ipoh Coffee ANTON $586.50 Louisiana Hot Spiced OkraANTON $68.00 Perth Pasties ANTON $820.00 Queso Cabrales ANTON $945.00 Raclette Courdavault ANTON $742.50 Ravioli Angelo ANTON $87.75 Rhönbräu Klosterbier ANTON $232.50 Sasquatch Ale ANTON $560.00 pivot table
  12. 12. cube
  13. 13. Source Systems ETL Data Warehouse Data Marts Sales Automation Sales General Ledger Finance Data Warehouse Customer Service CRM etc. data warehouse, data marts
  14. 14. dashboard
  15. 15. scorecard, KPI display
  16. 16. why?
  17. 17. it’s about performance
  18. 18. it’s about performance In Gartner’s 2008 CIO Survey, business intelligence was ranked as the top technology priority for the third year in a row.
  19. 19. Never has there been a better time to have a career in business intelligence. DM Review Magazine
  20. 20. • Data Consumer • Business Analyst • Data Architect • Database Administrator • Data Modeler • Data Integration (ETL) Developer • Report Developer • Project Manager
  21. 21. sweet spot business technology
  22. 22. Q&A

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