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CTDLC Multi-Media Design Presentation

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Multi-Media Design Presentation

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CTDLC Multi-Media Design Presentation

  1. 1. How Multimedia Design Impacts the Learning Experience Mark Fazioli, PhD CT Distance Learning Consortium www.ctdlc.org
  2. 2. Agenda <ul><li>Outline basic theory and principles of using multimedia in learning </li></ul><ul><li>Address some elements of multimedia design: </li></ul><ul><ul><li>Graphics </li></ul></ul><ul><ul><li>Text </li></ul></ul><ul><li>Maximize potential for student learning through good practices. </li></ul>
  3. 3. Multimedia Learning
  4. 4. What is instructional multimedia? <ul><li>The combination of audio, graphics, video, and </li></ul><ul><li>text delivered via electronic means to foster </li></ul><ul><li>learning. </li></ul>
  5. 5. Cognitive Model of Multimedia Learning Online Multimedia Instruction Sensory Memory Working Memory Long-Term Memory Words Pictures Ears Eyes Sounds Images Verbal Model Pictorial Model Prior Knowledge Selecting Words Selecting Images Organizing Words Organizing Images Integrating (Mayer, 2001)
  6. 6. Multimedia Principle <ul><li>Students learn better from words and pictures than </li></ul><ul><li>from words alone. </li></ul>(Mayer, 2001)
  7. 7. Graphics and Images for Learning
  8. 8. Five taxonomies of instructional graphics <ul><li>Decorative </li></ul><ul><li>Representational </li></ul><ul><li>Organizational </li></ul><ul><li>Interpretive </li></ul><ul><li>Relational </li></ul><ul><li>Transformational </li></ul>(Clark & Chopeta, 2004)
  9. 9. <ul><li>Decorative </li></ul>Five taxonomies of instructional graphics
  10. 10. <ul><li>Representational </li></ul>Five taxonomies of instructional graphics
  11. 11. <ul><li>Organizational </li></ul>Five taxonomies of instructional graphics
  12. 12. <ul><li>Interpretive </li></ul>Five taxonomies of instructional graphics
  13. 13. <ul><li>Relational </li></ul>Five taxonomies of instructional graphics
  14. 14. <ul><li>Transformational </li></ul>Five taxonomies of instructional graphics
  15. 15. Typography for Learning
  16. 16. Common styles of type <ul><li>Sans Serif </li></ul>
  17. 17. Common styles of type <ul><li>Sans Serif </li></ul>
  18. 18. Contiguity Principle <ul><li>Students learn better when corresponding words and pictures </li></ul><ul><li>are presented near rather than far from each other on the page </li></ul><ul><li>or screen. </li></ul>(Mayer, 2001
  19. 19. Cognitive Model of Multimedia Learning Online Multimedia Instruction Sensory Memory Working Memory Long-Term Memory Words Pictures Ears Eyes Sounds Images Verbal Model Pictorial Model Prior Knowledge Selecting Words Selecting Images Organizing Words Organizing Images Integrating (Mayer, 2001
  20. 20. Modality Principle <ul><li>Students learn better from animation and narration than from </li></ul><ul><li>animation and on-screen text. </li></ul>(Mayer, 2001
  21. 21. Cognitive Model of Multimedia Learning Online Multimedia Instruction Sensory Memory Working Memory Long-Term Memory Words Pictures Ears Eyes Sounds Images Verbal Model Pictorial Model Prior Knowledge Selecting Words Selecting Images Organizing Words Organizing Images Integrating (Mayer, 2001
  22. 22. Cognitive Model of Multimedia Learning Online Multimedia Instruction Sensory Memory Working Memory Long-Term Memory Words Pictures Ears Eyes Sounds Images Verbal Model Pictorial Model Prior Knowledge Selecting Words Selecting Images Organizing Words Organizing Images Integrating (Mayer, 2001
  23. 23. Summary <ul><li>Mayer: words + graphics =  </li></ul><ul><li>Select carefully with audience in mind: </li></ul><ul><ul><li>Graphics </li></ul></ul><ul><ul><li>Text </li></ul></ul><ul><li>Design for maximum potential for student learning. </li></ul>
  24. 24. Resources on multimedia and instructional design <ul><li>Clark, R. C. & Mayer, R. E. (2008). eLearning and the science of instruction (2 nd ed.). San Francisco, CA: Pfeiffer. </li></ul><ul><li>Clark, R. C., & Chopeta, L. (2004). Graphics for learning: Proven guidelines for planning, designing and evaluating visuals in training materials. San Francisco, CA: John Wiley & Sons. </li></ul><ul><li>Lohr, L. (2006). Creating visuals for learning and performance: Lessons in visual literacy (2nd ed.). Cleveland, OH: Prentice-Hall. </li></ul><ul><li>Mayer, R. E. (2001). Multimedia learning . New York: Cambridge University Press. </li></ul>

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