The CMS
   Or how I mistakenly built a CMS from
 scratch while in China, but in the process,
learned an incredible amount ...
Why am I here?
• We built a CMS for City Weekend (CW), an
  entertainment listings magazine and Web site, using
  Django, ...
OMG, this is boring.
                   What is a CMS?
• Content management systems create, edit, manage, search
  and pub...
Four things I heard
           yesterday about CMS
• Never buy or pay for an out-of-the-box CMS.
  Use open source.
• Avoi...
Yeah! Databases
• Databases are really CMS and CMS are really
  Web sites and vice versa, if done well.
• Content manageme...
The CMS was the
         smartest guy in the room
• Editors and users shared
  events, articles, listings, photos, classif...
Content flow

1                 2                 3               4
USERS *           CMS               EDITORS         CM...
It was one big circle

Products                                Users/Readers
•Magazine, email update, mobile phone   •Shar...
So, did it work?
• 800 unique daily visitors in 2006 
• Today, 15,000 (more than our competitors) 
• 3,000 listings in 2...
That’s it.
 You may still find them tedious, but
hopefully, you’ve seen how they can, in
   fact, help you produce a bette...
Upcoming SlideShare
Loading in …5
×

CMS presentation for magazines

1,710 views

Published on

Brief presentation on the value of open source content management systems in magazine publishing.

  • Be the first to comment

CMS presentation for magazines

  1. 1. The CMS Or how I mistakenly built a CMS from scratch while in China, but in the process, learned an incredible amount of info. about publishing a Web site, that also happened to publish a magazine
  2. 2. Why am I here? • We built a CMS for City Weekend (CW), an entertainment listings magazine and Web site, using Django, an open source software platform built by Adrian Holovaty. • We were small and poor. We relied on UGC to help us compete. • By harnessing user data and making it easy to share with other users, editors, sales, marketing, distribution and design, our CMS allowed us to work more efficiently and intelligently to earn market share. • The CMS today is scalable, allowing us to turn on new cities or products very easily.
  3. 3. OMG, this is boring. What is a CMS? • Content management systems create, edit, manage, search and publish digital media. Simply put a CMS – Gives certain users certain permissions to do certain things with: • Text, photos, video, music, documents, etc. – virtually anything – Assigning info. with certain tags, labels, categories, metadata affects where and how the info. is read. – They’re made using a range of code – Perl, PHP, Ruby, etc. • Blogspot, Wordpress, Google Calendar… These are all content management systems. • Choosing and working with the right CMS is critical to successful publishing in today’s thrifty online digital magazine world.
  4. 4. Four things I heard yesterday about CMS • Never buy or pay for an out-of-the-box CMS. Use open source. • Avoid complexity. It is tantamount to difficulty. Simplify. • Content yearns to be free, be careful about efforts to keep it hidden. • The most popular open source CMS systems are: Drupal, Joomla, Wordpress and Moveable Type.
  5. 5. Yeah! Databases • Databases are really CMS and CMS are really Web sites and vice versa, if done well. • Content management systems really just help you manage data. • Data can be anything, including articles, video and people. • If you understand how data is categorized and used, then you can manipulate it to your will.
  6. 6. The CMS was the smartest guy in the room • Editors and users shared events, articles, listings, photos, classifieds and comments with the site. • Editors andSales and Marketing were alerted to new content via the CMS’s content approval system. • Users were alerted that their content had been received and when appropriate, approved by CW. • The CMS exported the best content directly into InDesign. It also published the content into our email updates and mobile service.
  7. 7. Content flow 1 2 3 4 USERS * CMS EDITORS CMS • Categorized, • Approved • Exports data • Visit site ranked, Sorted and into: • Create managed and edited data • Magazine content shared data • Email update • Listings • Alerted users • Mobile • Classifieds • 24/7 phone • Articles • RSS feeds • Events • Photos
  8. 8. It was one big circle Products Users/Readers •Magazine, email update, mobile phone •Share data Editors CMS/Web site •Organize, edit, share, help design •Organizes, ranks, edits, shares, alerts
  9. 9. So, did it work? • 800 unique daily visitors in 2006  • Today, 15,000 (more than our competitors)  • 3,000 listings in 2006. Today, 12,500 • In 2006, we had zero registered users. Today, we have 50,000. • We’re the market leader in Beijing and Shanghai. We have a staff of 15 editors. Our competitor has over 50.
  10. 10. That’s it. You may still find them tedious, but hopefully, you’ve seen how they can, in fact, help you produce a better magazine and Web site.

×