Case study turkey


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Do you know the Calypso study? The project and they results? Here you will find the presentations did for students of Celsa-Sorbonne – M2 CTC.

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Case study turkey

  1. 1. Calypso study on social tourism in Turkey Some general information The main characteristics of tourism in Turkey The 4 target groups Analysis of market trends in Turkey Visa : a major problem for Turkish citizens The development of health and medical tourism Turkey and Calypso program : the feasability of social tourism Recommandations and expectations
  2. 2. Some general information Located on the bordersof Asia and Europe :Greece, Bulgaria, Georgia,Armenia, Azerbaijan, Iran,Iraq and Syria 73,7 million inhabitants,or about 1% of worldpopulation. The urbanpopulation accounts for75% of the population Social inequalitiesbetween the West and theEast, and the urban and therural GDP : more of 7 billion $in 2010 Unemployment rate in2011: 11.5%
  3. 3. Tourism in Turkey A huge variety of destinations: historic sites, archaeological zones, numerous resorts A deep evolution during the last 20 years based on attracting foreign tourists with a 3s offer: see, sand and sun Taking into account recent for social and domestic tourism : Ministry’s “Tourism Strategy of Turkey-2023” Majority of the population cant go on holiday because of a low income level and the difficulty to get visa to visit EU countries
  4. 4. Target groups : characteristics, supportsystems, demand drivers
  5. 5. Senior  7% of the whole population  5 million people  1,7 million went on holiday on 2008  85,5 % have never travelled abroad  They have financial difficulties, visa problem, health problems  They want to go in Europe, to have social and cultural events, and need accessible equipment  They are open to go on holiday off-season
  6. 6. Senior  No specific funding systems for senior citizens  Some associations as the Turkey Association of Retired People offer very inexpensive stays in their accommodation facilities  The resort hotels have several special offers during the off- season period : long stay clients, six weeks or more, have a 15% discount. An extra 10% discount can be added to the usual 50% discount during the winter period
  7. 7. Young people  20% of the population  14,5 million people  3,6 million people between 15 and 24 years old went on holiday  Main reasons for non- participation are financial reasons and difficulty to obtain visa for an EU country  They want to go in European countries, to have cultural event and leisure
  8. 8. Young people  No financial support from public authorities but contributions are given by the municipalities or district governments for some accommodation facilities or youth camps (managed by the General Directorate for Youth and Sports)  Specific infrastructures have been created to enable youths with disability to participate to camp activities  Specific discounts for students visiting museums, monuments, natural and national parks  Specific discounts concerning transportation (Turkish Railways, Turkish Airlines)
  9. 9. Families facing difficult circumstances 11 million people 17% of Turkey population lived below the poverty level (in 2008) 14,7% of the Turkish families can afford to go on holiday Main destinations are close to their residence and hometowns Youth camps are organised for the underprivileged young people between 11 and 16 No specific funding systems for social tourism were identified
  10. 10. Adults with disabilities 8,4 million people (in 2002) 12,29% of the population Tourism for disabled people is mainly regional tourism Financial difficulties then accessibility to information and services make domestic tourism and abroad holiday difficult for disabled people No specific funding systems Some monthly or quarterly financial supports and some special offers such as : visit of museums, access to national parks, natural parks, nature protection areas and natural monuments are free of charge
  11. 11. Analysis of market trends in Turkey  Tourism industry in Turkey has reported significant growth rate in recent time : 26,3 million of international tourist arrivals in 2008, 22 billion dollar of tourism receipts In the last few years, the  Young people : the Ministry ofTurkish Government aims to Educations dormitories are open to welcome local and foreignextend the tourist season for young people, between 18-26the other months of the years years old during the 15 July to 01(not only summer period) September period
  12. 12. Analysis of market trends in turkey Sustainable tourism aspects : private and public actors are more and more involved in this field. The Turkish Hotels Federation launched an environment-friendly Enterprise Certification (Eco- labelling) called The White Flag. There is a large involvement of the NGO sector in sustainable tourism with various offers that are more and more promoted by travel agencies
  13. 13. Visa : a major problem for Turkish citizens Due to this difficulty to get a visa, Turkish citizens can’t take part in a social tourism exchange program Opportunities exist for the development of concrete products intended to a specific market segment at the European level and for the development of international exchange mechanism In 2008, most of tourists visiting Turkey are European : Germany (17%), Russia (11%), United Kingdom (8%) In the European market, Turkey as a positive image as a tourism destination with its beaches, high-quality services and hospitality Turkey is perceived as an affordable travel destination
  14. 14. The development of health and medical tourism In the next years, all the accommodation facilities for disabled and elderly people with mobility problems will be developed in news hotels, holiday villages and youth camps The modernization and the creation of spa resorts, of private clinics near the existing resorts and medical centres in the tourism resorts show the wish of Turkey to attract more disabled tourists The public and the private sector agree on developing health and medical tourism, and this sector is expected to see a maximum growth (20%)
  15. 15. Turkey and Calypso program : the feasability of social tourism Public and private actors like to develop domestic and social tourism They would like to integrate the possible future network that may be created thanks to the Calypso program The development of social tourism requires an important involvement from the State and more local and European funding for the NGO’s Calypso program will allow a transfer of good practices between Turkey and European countries already experienced in this field
  16. 16. Recommandations and expectationsRECOMMANDATIONS Holiday exchange programs among countries for target groups may be developed through cooperations studies Social tourism can be developed in a parallel direction to the natural growth of domestic and EXPECTATIONS sustainable tourism  Cooperation of health and tourism sector, particularly for senior tourism will allow Turkey to attract more and more foreign tourists  To facilitate the visa applications for the travel groups that will participate to the program is a major condition
  17. 17. Thank youfor your attention