inovaçInserindo inovaçãono DNA Corporativo:o caso IBM       Cezar Taurion       Executivo de Novas Tecnologias       Techn...
2   IM AR   © 2011 IBM Corporation
Inovação na IBM    The US Patent and Trademark Office awarded IBM in 2010, for a total    5,896 patents. There are only 26...
Histórico das Inovações Tecnológicas na IBM4       IM AR                            © 2011 IBM Corporation
Curiosidade histórica     Simon : primeiro smartphone do mundo    IBM e Bell South, em 1992    US$ 899.00    Celular, fax,...
O que está no forno hoje?6       IM AR               © 2011 IBM Corporation
Watson Today: Processes Unstructured Text & 200 Hypothesis/3 seconds               Hypothesis Generated from “Answer”     ...
The Evolution of Thinking Machines                                                                                        ...
Por que             estamos            falando de            inovação?9   IM AR                © 2011 IBM Corporation
A New Model for the Enterprise in a Flat World                       Globally Integrated Enterprise     Globalization     ...
Estudo IBM Global CEO Study 2006                                                   “65% expect to radically               ...
The collective wisdom of these CEOs has led us to the five core     traits of the Enterprise of the Future (CEO Study 2008...
GLOBAL CEO STUDY 2008 – THE ENTERPRISE OF THE FUTURE        A EMPRESA DO FUTURO ESTARÁ CENTRADA NO SEU                  CA...
1- O ritmo das inovações está se acelerando...                                                            Televisão     10...
Commodity15   IM AR               © 2011 IBM Corporation
Chips em todos os lugares!16         IM AR                  © 2011 IBM Corporation
Computadores em lugares antes inimagináveis…17     IM AR                            © 2011 IBM Corporation
Evolução dos celulares                         et     OK ch   ief, I’ll g                     way!     on i t right a     ...
19   IM AR   © 2011 IBM Corporation
Mobile explosion  “By 2013, mobile phones will overtake PCs  as the most common Web access device  worldwide”             ...
21   IM AR   © 2011 IBM Corporation
2 - Inovação é uma atividade social     A invenção sózinha não é mais     suficiente;     A inovação reside na interseção ...
Diferentes visões de uma mesma situação                 Diversity works!23       IM AR                       © 2011 IBM Co...
As fontes de novas idéias e Inovação                                       Colaboração impulsiona a inovação              ...
3 - Existem diversos tipos de Inovação               Produtos                                 Serviços                Novo...
“Today, innovation is about             much more than new products.             It is about reinventing             busin...
4- Inovação é um processo sistemático                                 Competitive edge – harder                           ...
Do Paradigma Atual:             Sistema de Inovação Fechado      Science         &                                        ...
Para Open innovation                                           Other firm´s                                               ...
Open Innovation model        Managed       Innovation           Model                             Source: Jackie Fenn, Gar...
A experiência da     IBM em Inovação         Aberta e       Colaborativa31    IM AR        © 2011 IBM Corporation
A evolução da internet               Web 1.0                               Web 2.0                  Web 3D           Acess...
33   IM AR   © 2011 IBM Corporation
Crescimento das Redes Sociais     % of Time Spent, Worldwide                                                              ...
35   IM AR   © 2011 IBM Corporation
Social Networks: Beyond the Org Chart     Organization charts are     not the best indicator of     how work gets done    ...
Identifying the roles individuals play in information        flow helps in understanding the effectiveness of a        net...
Organization at risk: What happens if Sam leaves                                               Andy             Frank     ...
UM AMBIENTE COLABORATIVO     ATRAVÉS DAS FERRAMENTAS     DA WEB 2.0...     POTENCIALIZA AS       COMUNIDADES     CRIA NOVO...
IBM Innovation model       Business                                                                           Early       ...
IBM Values – “Innovation that matters…”      Created by employees via a      WorldJam      Executives held to the values  ...
IBM Values – “Trust and Responsability…”42         IM AR                            © 2011 IBM Corporation
Accessible Business strategy43         IM AR                    © 2011 IBM Corporation
Marketing and internal communications      Critical partners      Very willing to share the      good news and      recogn...
Idea Management at IBM                                              Innovation Hubs                                       ...
The virtuous circle…                                             Engaged business                                         ...
Technology Adoption Program                               The Technology                               Adoption Program is...
WorldJams              Real-time threaded discussion              Open idea-rating              Equal access by all employ...
InnovationJam Largest Online Brainstorming Session Ever Held     Demonstrate power of collaboration     in advancing innov...
Jam Outcomes      Real-time      Simplified       Intelligent     Translation     Business           Utility        3D Int...
51   IM AR   © 2011 IBM Corporation
52   IM AR   © 2011 IBM Corporation
There are different ways to engage the collective        wisdom of IBM’s workforce to address different        issues…    ...
Alguns             Resultados              Práticos54   IM AR                © 2011 IBM Corporation
IBM’s strategy and growth initiatives are expandingour opportunities                                                      ...
IoT Offers Huge Growth Opportunities inInfrastructures and Services      Number of Connected Devices                      ...
IoT Scenarios Show a Pattern of Customer PainPoints         Water Management                   Grid                      F...
58   IM AR   © 2011 IBM Corporation
Visão de um Tráfego mais Inteligente                  Gestão de Incidentes                                         HelpDes...
60   IM AR   © 2011 IBM Corporation
Cezar Taurionctaurion@br.ibm.comwww.ibm.com/developerworks/blogs/page/ctaurionwww.computingonclouds.wordpress.com@ctaurion...
Upcoming SlideShare
Loading in …5
×

Inovação no DNA Corporativo: case IBM

1,539 views

Published on

Apresentação sobre Inovação no MBA da Dom Cabral

Published in: Business, Technology
0 Comments
2 Likes
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total views
1,539
On SlideShare
0
From Embeds
0
Number of Embeds
4
Actions
Shares
0
Downloads
40
Comments
0
Likes
2
Embeds 0
No embeds

No notes for slide

Inovação no DNA Corporativo: case IBM

  1. 1. inovaçInserindo inovaçãono DNA Corporativo:o caso IBM Cezar Taurion Executivo de Novas Tecnologias Technical Evangelist ctaurion@br.ibm.com © 2011 IBM Corporation
  2. 2. 2 IM AR © 2011 IBM Corporation
  3. 3. Inovação na IBM The US Patent and Trademark Office awarded IBM in 2010, for a total 5,896 patents. There are only 261 days in a typical working year, making the per-day totals for IBM : 22.6 The top-10 receivers of patents in 2010, e Governo Federal anunciam IBM according to IFI Claims Patent Services: centro de pesquisas no Brasil 1. IBM (5896); United States 08 de junho de 2010 – 19h22 2. Samsung (4551); South Korea 3. Microsoft (3094); United States Primeiro da América do Sul. 4. Canon (2552); Japan Tecnologias para tornar o Planeta Mais Inteligente. 5. Panasonic (2482); Japan Sistemas humanos inteligentes para grandes eventos, 6. Toshiba (2246); Japan como Copa 2014 e Olimpíadas 2016. 7. Sony (2150); Japan Sistemas inteligentes para automação de serviços. 8. Intel (1653); United States Sistemas inteligentes para descobertas de recursos naturais (petróleo e gás) e logística. 9. LG Electronics (1490); South Korea 10. HP (1480); United States3 IM AR © 2011 IBM Corporation
  4. 4. Histórico das Inovações Tecnológicas na IBM4 IM AR © 2011 IBM Corporation
  5. 5. Curiosidade histórica Simon : primeiro smartphone do mundo IBM e Bell South, em 1992 US$ 899.00 Celular, fax, PDA e pager Calendário, calculadora, games, email...5 IM AR © 2011 IBM Corporation
  6. 6. O que está no forno hoje?6 IM AR © 2011 IBM Corporation
  7. 7. Watson Today: Processes Unstructured Text & 200 Hypothesis/3 seconds Hypothesis Generated from “Answer” Answer: A large country in the Western Static Guess Questions Q1, Q2 … Qi Hemisphere whose capital has a similar name. Data Corpus Statistical Ensemble S1 S2 S3 ... SN of 600 to 800 Scoring Engines Watson 3,000 cores;100 TFlops 2 TB memory ~ 200 KW Element Refresh Time Data 2 Weeks ~30 Machine Learning Models Corpus Evidence- Weigh Scores, Produce Based Hypothesis Weeks to Confidence for Each Question Engines Months Decision 0<P<1 Support Scoring Weeks to Hypothetical Question With Engines Months System Greatest Confidence is Chosen Decision 4 Days Support Question: What is Brazil? Engine7 IM AR © 2011 IBM Corporation 7
  8. 8. The Evolution of Thinking Machines The New IT Frontier “Within ten years a digital Learning computer will be the worlds SystemsComputer Intelligence chess champion” 1958, H. A. Simon and Allen Newell Watson (2010) Deep Blue (1997) System/360 (1964) ENIAC Abacus Antikythera Napier’s rods Counting (Circa 1945) (Circa 3500 BC) Astronomical (Circa 1600) Machine Computer (ca 87 BC) (Circa 1820) Time 8 IM AR © 2011 IBM Corporation 8
  9. 9. Por que estamos falando de inovação?9 IM AR © 2011 IBM Corporation
  10. 10. A New Model for the Enterprise in a Flat World Globally Integrated Enterprise Globalization Internet Trade Deregulation Commoditization10 IM AR © 2011 IBM Corporation
  11. 11. Estudo IBM Global CEO Study 2006 “65% expect to radically change their companies during the next 2 years”Fonte: IBM, “The Global CEO Study 2006” (2006) 11 IM AR © 2011 IBM Corporation
  12. 12. The collective wisdom of these CEOs has led us to the five core traits of the Enterprise of the Future (CEO Study 2008) Findings from 1,130 interviews Organizations are bombarded by change, and many are struggling to keep up CEOs view increasingly demanding customers not as a threat, but as an opportunity to differentiate Nearly all CEOs are adapting their business models—two-thirds are implementing extensive innovations CEOs are moving aggressively toward global business designs, deeply changing capabilities and partnering more extensively Financial outperformers are making bolder plays Core Traits of the Enterprise of the Future 1 2 3 4 5 Hungry Innovative Globally Disruptive Genuine, for beyond integrated by nature not just change customer generous imagination12 IM AR © 2011 IBM Corporation
  13. 13. GLOBAL CEO STUDY 2008 – THE ENTERPRISE OF THE FUTURE A EMPRESA DO FUTURO ESTARÁ CENTRADA NO SEU CAPITAL INTELECTUAL E NA SUA CAPACIDADE DE SE REINVENTAR E INOVAR13 IM AR © 2011 IBM Corporation
  14. 14. 1- O ritmo das inovações está se acelerando... Televisão 100 Eletricidade Telefone Radio Automóvel Para chegar a 50 milhões de usuários: VCR Telefone 74 anos PC 16 anos 50 PC Celular 5 anos % Penetração Internet 4 anos Celular Skype 2 anos 0 et ern Int 0 25 50 75 100 125 150 Anos14 IM AR © 2011 IBM Corporation
  15. 15. Commodity15 IM AR © 2011 IBM Corporation
  16. 16. Chips em todos os lugares!16 IM AR © 2011 IBM Corporation
  17. 17. Computadores em lugares antes inimagináveis…17 IM AR © 2011 IBM Corporation
  18. 18. Evolução dos celulares et OK ch ief, I’ll g way! on i t right a Mais e mais conteúdo (aplicações)18 IM AR © 2011 IBM Corporation
  19. 19. 19 IM AR © 2011 IBM Corporation
  20. 20. Mobile explosion “By 2013, mobile phones will overtake PCs as the most common Web access device worldwide” Source: Gartner Highlights Key Predictions for IT Organizations and Users in 2010 and Beyond: http://www.gartner.com/it/page.jsp?id=1278413 Explosive Mobile growth thru 2015 depends on infrastructure 20 x More Mobile Data /Content IT Industry 2015 Mobile Spending 20 x More Mobile Cloud Subscribers $250 B • APPLICATION DEVELOPMENT 2B Smart Mobile Devices • TRAFFIC MANAGEMENT • ANALYTICS 15 x More Mobile Apps / Services • INFORMATION STORAGE • UNIFIED COMMUNICATIONS 4x More Mobile Transaction Spending • SMART ASSET MANAGEMENT • APPLICATION MANAGEMENT • BUSINESS PROCESS $700 B Mobile eCommerce Spend INTEGRATION20 IM AR © 2011 IBM Corporation
  21. 21. 21 IM AR © 2011 IBM Corporation
  22. 22. 2 - Inovação é uma atividade social A invenção sózinha não é mais suficiente; A inovação reside na interseção entre a invenção e o “insight”; Inovação é multidisciplinar Inovação deve ser relevante e criar novos valores; ► Transforma conhecimento e tecnologias para impulsionar a produtividade e criar novos hábitos sociais.22 IM AR © 2011 IBM Corporation
  23. 23. Diferentes visões de uma mesma situação Diversity works!23 IM AR © 2011 IBM Corporation
  24. 24. As fontes de novas idéias e Inovação Colaboração impulsiona a inovação Funcionários Parceiros Clientes Consultores Competidores Associações Vendas e Serviços Pesquisa & Desenvolvimento Academia Think-tanks Outras instituições 0% 5% 10% 15% 20% 25% 30% 35% 40% 45% IBM Institute for Business Value, CEO Study 200624 IM AR © 2011 IBM Corporation
  25. 25. 3 - Existem diversos tipos de Inovação Produtos Serviços Novos produtos ou Novos serviços ou melhoramentos em produtos melhoramentos em serviços existentes existentes Modelos de Negócio Processos Novos espaços de atuação em serviços adjacentes (iPod+ITunes) Melhoria de processos en uma Mudança na cadeia de valor (nova organização (ex: lean processes) entrega de servicós); Reengenharia de processos. Novos modelos financeiros (ex: Google). Gerencia e cultura Política e Sociedade Novas maneiras de gerenciar Novas leis e estrutura uma organização (ex: empresas do educacional Silicon Valley)25 IM AR © 2011 IBM Corporation
  26. 26. “Today, innovation is about much more than new products. It is about reinventing business processes and building entirely new markets that meet untapped customer needs. Most important, as the Internet and globalization widen the pool of new ideas, its about selecting and executing the right ideas and bringing them to market in record time.”26 IM AR © 2011 IBM Corporation
  27. 27. 4- Inovação é um processo sistemático Competitive edge – harder and harder to sustain Systematically driving innovations – a learning process Corresponding capability – long-term growth Collaboration and ecosystems – key success factors27 IM AR © 2011 IBM Corporation
  28. 28. Do Paradigma Atual: Sistema de Inovação Fechado Science & The Technology Market Base Research Development New Products Investigations & Services R D&E28 IM AR © 2011 IBM Corporation
  29. 29. Para Open innovation Other firm´s ´ market Licence, spin Our new out, divest market Internal technology base Internal/external Our current venture handling market External technology insourcingExternal technology baseStolen with pride from Prof Henry Chesbrough UC Berkeley, Open Innovation. 29 IM AR © 2011 IBM Corporation
  30. 30. Open Innovation model Managed Innovation Model Source: Jackie Fenn, Gartner Research30 IM AR © 2011 IBM Corporation
  31. 31. A experiência da IBM em Inovação Aberta e Colaborativa31 IM AR © 2011 IBM Corporation
  32. 32. A evolução da internet Web 1.0 Web 2.0 Web 3D Acesso Busca Participar Colaborar Co-CriaçãoConteúdo Paginas Usuários gerando Ambiente altamente informativas com conteúdo, blogs, social, criado pelo texto e gráficos wikis, mashups usuário visando compartilhar Desenvolvimento deNegócios Comunicação, RH, Colaboração, Produtos/ Serviços, Compras, Treinamento , Otimização do Marketing, Marketing Trabalho, Educação, Treinamento Comunidades 32 IM AR © 2011 IBM Corporation
  33. 33. 33 IM AR © 2011 IBM Corporation
  34. 34. Crescimento das Redes Sociais % of Time Spent, Worldwide Social Networks Facebook, YouTube Informational / Services Yahoo, MSN, Google Yahoo MSN Google YouTube Facebook34 IM AR © 2011 IBM Corporation
  35. 35. 35 IM AR © 2011 IBM Corporation
  36. 36. Social Networks: Beyond the Org Chart Organization charts are not the best indicator of how work gets done Senior people are not always central; peripheral people can represent untapped knowledge Making the network visible makes it actionable and becomes the basis for a collaboration action plan Source: Cross, R., Parker, A., Prusak, L. & Borgatti, S.P. 2001. Knowing What We Know: Supporting Knowledge Creation and Sharing in Social Networks. OrganizatiSNAl Dynamics 30(2): 100-120. [pdf]36 IM AR © 2011 IBM Corporation
  37. 37. Identifying the roles individuals play in information flow helps in understanding the effectiveness of a networkCentral people: Sam ► Hold the network together Andy Frank Indojit ► But they can become Carl bottlenecksKnowledge Brokers: Earl Karen ► Critical connection to external Darren knowledge Bob Sam Ming ► Need to be connected internally to be effective Neo LeoPeripheral people: Carl ► Out of the loop. At risk for Earl leaving the company.Sub-groups Gerry Harry Jeff ► Group split by function. Very Marketing little information shared across groups Finance Manufacturing37 IM AR © 2011 IBM Corporation
  38. 38. Organization at risk: What happens if Sam leaves Andy Frank Indojit Carl Marketing, finance and Karen manufacturing are isolated Darren from each other Bob Ming Neo Leo Earl Gerry Harry Jeff Marketing Finance Manufacturing38 IM AR © 2011 IBM Corporation
  39. 39. UM AMBIENTE COLABORATIVO ATRAVÉS DAS FERRAMENTAS DA WEB 2.0... POTENCIALIZA AS COMUNIDADES CRIA NOVOS RELACIONAMENTOS CRIA ILHAS DE COMPETÊNCIA DESCOBRE TALENTOS E EXPERTS IDENTIFICA OS INFLUENCIADORES39 IM AR © 2011 IBM Corporation
  40. 40. IBM Innovation model Business Early Ideas Collaborate Prototype Evaluation Result Synthesis Deployment • Client input (GIO) • IBM Jams • IBM Jams • Innovators • TAP hosting: • TAP Forums • Abandon • Research GTO • Innovation Hubs • Innovation • BizTech - BlueHost • TAP Ratings • Product team • Bluepedia • Blogs Hubs • Research teams - DPE • TAP Survey • Publish research • GBS White papers • Connections • Wikis • Extreme Blue - IHE • TAP ‘First • CIO Production • Exec Podcasts • BlueTwit • Blog threads • Blue Opportunity Adopters’ • Service offering • Academy Studies • IM (Sametime) • iHubs • Merge with other • Horizonwatch • Communities similar efforts • AlphaWorks Innovation Networks Communications Business Strategy Corporate Values40 IM AR © 2011 IBM Corporation
  41. 41. IBM Values – “Innovation that matters…” Created by employees via a WorldJam Executives held to the values standards through a subsequent WorldJam Progress is reported back via intranet news Innovation and trust are two critical values…41 IM AR © 2011 IBM Corporation
  42. 42. IBM Values – “Trust and Responsability…”42 IM AR © 2011 IBM Corporation
  43. 43. Accessible Business strategy43 IM AR © 2011 IBM Corporation
  44. 44. Marketing and internal communications Critical partners Very willing to share the good news and recognize employees44 IM AR © 2011 IBM Corporation
  45. 45. Idea Management at IBM Innovation Hubs continue the transformation with social networking integration T.J. Watson launched the original IDEAS ThinkPlace transformed program in the 1930s IDEAS went the IDEAS model with on-line in VM open collaboration in in the 1970s 200545 IM AR © 2011 IBM Corporation
  46. 46. The virtuous circle… Engaged business leaders share their challenges with the Hub communitySuccessful ideasget recognized inthe Hub and on w3 Innovators respond by posting ideas and collaboratingIdea catalysts andmanagers reviewideas – implementingsuccessful ones46 IM AR © 2011 IBM Corporation
  47. 47. Technology Adoption Program The Technology Adoption Program is a CIO service with free hosting for new innovations Provides both informal and survey feedback Has a graduated sequence of ‘hardening’ innovations as they progress to production deployment or get transferred as assets to product and service teams47 IM AR © 2011 IBM Corporation
  48. 48. WorldJams Real-time threaded discussion Open idea-rating Equal access by all employees ValuesJam WorldJam 2004 InnovationJam 2008 WorldJam 2001 Focused on pragmatic solutions For the first time, IBM’s clients, A new collaborative medium to An in-depth exploration of IBM’s around growth, innovation and Business Partners, and our capture best practices on 10 Values and Beliefs by employees bringing the company’s solutions Family members joined in a urgent IBM issues To life new collaborative exercise48 IM AR © 2011 IBM Corporation
  49. 49. InnovationJam Largest Online Brainstorming Session Ever Held Demonstrate power of collaboration in advancing innovation Accelerate the ability to innovate and deploy integrated offerings Participants ► 150,000 people ► 104 countries ► 46,000 ideas ► 67 clients, business partners and academic institutions worldwide ► 12,690 family members49 IM AR © 2011 IBM Corporation
  50. 50. Jam Outcomes Real-time Simplified Intelligent Translation Business Utility 3D Internet “Digital Me” Services Engines Networks Branchless Smart Healthcare Intelligent Electronic Big Green Banking for Payment Transportation Health Record Innovations the Masses Systems Systems System50 IM AR © 2011 IBM Corporation
  51. 51. 51 IM AR © 2011 IBM Corporation
  52. 52. 52 IM AR © 2011 IBM Corporation
  53. 53. There are different ways to engage the collective wisdom of IBM’s workforce to address different issues… Events – massive scale Continuous collaboration – large scale Open Ideation, Workplace Jam IM, CommunitiesScale Social tagging solutions (blogs, wikis, tag clouds, LinkedIn, …) Events – small/medium scale Continuous collaboration – teams / processes Ideation “Challenge” Events Open Activities Open Ideation Collaborative processes Timeframe / Duration 53 IM AR © 2011 IBM Corporation
  54. 54. Alguns Resultados Práticos54 IM AR © 2011 IBM Corporation
  55. 55. IBM’s strategy and growth initiatives are expandingour opportunities IBM’s Growth Landscape Focus on open technologies and high- value solutions New Smarter Markets/Buyers Growth Markets Planet Deliver integration and Cloud innovation to clients Computing Business Become the premier Globally Industry Analytics Traditional Integrated Enterprise Frameworks & Dynamic Infrastructure Traditional New Offerings55 IM AR © 2011 IBM Corporation55
  56. 56. IoT Offers Huge Growth Opportunities inInfrastructures and Services Number of Connected Devices 50 Billion 50 40 30 20 15 Billion 10 7 Billion 2010 2015 2020Multiple Sources: Intel, Ericsson, Gartner, etc. End-to-end IoT infrastructure is needed to operate and manage 50B connected devices by 2020 The new IoT infrastructure offers huge business opportunities in systems, software and services Source: Company data, IDC, Yankee, Gartner, in Macquarie Group, March 200956 IM AR © 2011 IBM Corporation
  57. 57. IoT Scenarios Show a Pattern of Customer PainPoints Water Management Grid Food Safety Logistics Home Healthcare Transportation Lack of capability to design, implement, deploy, operate and manage complex IoT systems Lack of situation awareness leading to unacceptable responsiveness and resilience Requirement of end-to-end security57 IM AR © 2011 IBM Corporation
  58. 58. 58 IM AR © 2011 IBM Corporation
  59. 59. Visão de um Tráfego mais Inteligente Gestão de Incidentes HelpDesk Portal Celular SMS Policia Médicos Bombeiro … Serviços ao Usuário Radio e TV Navegador … Gestão tráfego Informações Tráfego Centro de Controle Gestão de Emergências Comandos Tráfego Sinais Gestão de Informações de Tráfego Predição Ônibus Semáforo Trens Velocidade Sinalização … Regras Negócio Sistemas de Tomada Decisão 60 Eventos tráfego Padrões Estratégia de Otimização de Tráfego Sistema Gestão Planejamento Dados Veículo Identificação Veículos e Segurança Transporte Tráfego Microonda Câmera Loop Telemetrica … Analysis Data59 IM AR © 2011 IBM Corporation
  60. 60. 60 IM AR © 2011 IBM Corporation
  61. 61. Cezar Taurionctaurion@br.ibm.comwww.ibm.com/developerworks/blogs/page/ctaurionwww.computingonclouds.wordpress.com@ctaurionFacebook, Linkedin, BranchOut Obrigado pela Atenção IM AR © 2011 IBM Corporation

×