Topics: Why do you need a website? Web factsWebsite types How to create a website in 7 easy steps 1.Set your goal 2.Deﬁne your target your market 3.Visualize your design 4.Develop a structure 5.Create a design 6.Program your website 7.Publish it
Topics: Do-it-yourself, hire experts or 3rd. party service Top 10 things your website must have Internet Marketing Website ROI
Why do you need a website?✓ Consumers are online searching for you✓ Today it’s almost a requirement for doing business✓ It is your selling tool✓ Gives your business credibility✓ Your current clients expect you to have one
Web Facts30,000,000,000 pieces of content 1 out of 8 couples met on theare shared every month on the Internet.Internet. Globally, 1 in 13 people are on127 Trillion emails were sent on Facebook, 1/2 are mobile usersthe Internet in 2010. and 57% are femalesThere are 255,000,000 websites There are 2.7 trillion searches onon the worldwide web. Google each month.48,000,000,000 apps The number of text messages(applications) have been sent each day is greater than thedownloaded population of the world.In February 2011, eBook sales The average teenager sendsreached 90,300,000. Paperback 2,272 text messages per month.sales at the same time were That is almost 76 per day.81,200,000
Website Types• Static website (brochure-type)• Dynamic website - code and content• Content management system (CMS) websites• Blog Website (technology, educational)• Ecommerce website• Mobile web
How to create a websitein 7 easy steps! 1. Set your goal You need to decide what is the objective • Informational • Social • Selling Online • Just for fun
Cont. How to create a website in 7 easy steps!2. Deﬁne your target marketYour target will deﬁne your BRAND • Domain name, Design style, tone of content • Don’t try to appeal to everyone, the internet is to BIG. • Know your competitors • Will you make a proﬁt?
Cont. How to create a website in 7 easy steps! 3. Create your content It should be focused on your objective and your target market •Strong headlines and call to action •Use quality images •Simple language •Refer to other sites and stats for credibility •Use industry “keywords”
Cont. How to create a website in 7 easy steps!4. Develop a structureOrganize your content by prioritizing it in order ofimportance to your target market•Wireframe•Menues•Navigation•Usability
Cont. How to create a website in 7 easy steps!5. Visualize your designThis is not about “YOU” it is •Colors, fonts, images...about your target marketand your business •Bannersobjectives •Don’t over do it •Have a sense for design •Make it look great and function
Cont. How to create a website in 7 easy steps! 6. Program your website There are many ways to do this, coding or existing CMS •Common CMS: Word Press, Drupal, Joomla •Programming languages: PHP, JSP or .NET •Keep in mind compatibility across all browsers, mobile and tablets
Cont. How to create a website in 7 easy steps!7. Publish it!This sounds like a push to a button, but ﬁrst you need:•Make sure it works•Domain name•Hosting, more than a year
Do-it-yourself Hire experts 3rd. Party service
Top 10 things your websitemust haveA obvious and cleardescription of who youare and what you do.A easy to remember Call to actiondomain name Know the basics aboutUser friendly navigation SEOContact information on Quality contenthome page Google AnalyticsCustomer testimonials Social media
Internet marketing1. Website Evaluation2. Generate trafﬁc • Analytics - track website trafﬁc and statistics • SEO, keywords - inbound links, local search listings • Paid Advertising - Adwords, Facebook Ads • Social media • Article and video Marketing3. List building - convert leads into sales • Organize your contacts in a spread sheet like Excel • Have a web-form on your site • Incentive piece for signing-up • Refer-a-friend program (commission based)
Cont. Internet marketing4. Contact Management • CRM (Customer RelationshipStore and manage relevant Manager) - Theinformation for prospect overall goal is toclients, existing clients ﬁnd, attract, andand leads, then link your win new clients;CRM to your web forms nurture and retainand more... those the company already has; entice former clients back into the fold; and reduce the costs of marketing and client service.
Cont. Internet marketing • Data entry - link your CRM to your website • Get details - use polls, surveys, give free information in exchange for more details, real time • Targeted marketing - data You know the details, now use it to send email, direct mails, invitations, coupons only to who you want
Cont. Internet marketing5. Email MarketingThis is a inexpensive way to bringROI, if you do it write •Avoid spam words like “free” “cheap” “click here” •Create a intriguing subject line but don’t over promise •Send quality content frequently •Use permission-based marketing
Conclusion:Understand the basics about how to build awebsite, learn the languageBe informed about web statistics, trends andpredictions, so you can use this in your favorYou can do it all yourself, use third partyresources for CRM, Social networking and digitalmerketingMake sure you can measure ROI, use alalytics fortracking and measuring
We are just plain More than 12 years of experiencehonest, creative,multicultural We are localminded with a We design everything from scratchpassion for We guide you through the processproviding success! We provide support 24/7 We do more than just websites!