The relevance of ICTs based media monitoring in the Caribbean for the reshaping of information on agriculture

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Presentation by Adelle Z Roopchand, Communications, Media and PR Consultant
Session: Transformative Power of Innovative ICTs in Media for Agriculture
on 7 Nov 2013
ICT4Ag, Kigali, Rwanda

Published in: News & Politics, Business
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The relevance of ICTs based media monitoring in the Caribbean for the reshaping of information on agriculture

  1. 1. Transformative Power of Innovative ICTs in Media for Agriculture The relevance of ICTs based media monitoring in the Caribbean for the reshaping of information on agriculture Adelle Z Roopchand Communications, Media and PR Consultant
  2. 2. Background The relevance of ICTs based media monitoring in the Caribbean for the reshaping of information on agriculture • Opportunities exist: – to create greater value and improve marketing – to improve quality of information for a well informed public
  3. 3. Media monitoring • Observation: Topics covered, content, when, how often, by whom? • Analysis: relevance, accuracy, completeness, impact • Response: timely rectification, additional information • Feedback: What is being said?
  4. 4. Use in agriculture • Awareness raising on key issues of contemporary agriculture • Policy advocacy through better informed audiences and feedback • Marketing of agricultural produce: rectifying bad, negative reports • Public relations
  5. 5. ICTs and media monitoring • Google, Bing and Yahoo alerts, DataStampa, Google Glass • Greater coverage, reduced time, no cost • Automatic customization and categorization of queries, engagement with audiences • Online media monitoring “mentions” • Social media monitoring “sentiments”
  6. 6. Social media monitoring • Listening to audiences • Understanding to be able to measure • Engaging through quality and competitive content, and interaction • Make audiences work for your cause
  7. 7. Fully utilize availability and affordability of innovative ICTs • Improve understanding by managers of role of media monitoring in effective communication • Use media monitoring to develop strategies for organisation’s communications • Use monitoring findings, draw lessons and make improvements systematically • Synchronize relationships between agricultural stakeholders and then media
  8. 8. • Contact details: adelleroopchand@gmail.com 1-868-765-4110 THANK YOU

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