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Nairobi, 14th July, 2014. Presentation by Fait Kamenchu (Farmforce) at the "Plug and Play" day, Fin4Ag conference.

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  • Institutions dealing with smallholder farmers in rural areas in developing countries are struggling with the problem of the “last mile”: how to organize farmer interaction in an effective, efficient and economic way?
    Time consuming and labor-intensive field staff interaction
    lots of manual paperwork and subsequent data entry prone to errors.
    Such processes are prone to mistakes, delays are usual, monitoring is difficult and limits the number of farmers that can be reached.
    This holds for extension activities, microinsurance registration, input programs, voucher-based interventions, product and quality tracking, linking farmers to markets, and so on.
    The “last mile problem” seriously limits the outreach and effectiveness of farmer interaction
  • Farmforce

    1. 1. 1
    2. 2. Not for profit organisation, established and funded by Syngenta International AG, an agro chemical and seeds company that works in over 90 countries and has 26,000 employees Strategic and operational independence from the company Mandate to support smallholder famers: – increasing productivity through improved technology – improving access to markets – mitigating farming risks SFSA is engaged in developing outgrower management schemes in Ghana, Burkina Faso, Ivory Coast, Kenya, Peru Development of Farmforce is co-funded by the Swiss State Secretariat for Economic Affairs SECO 2
    3. 3. From a market perspective, smallholder contract farming has many challenges for businesses: Sourcing Ag produce Required Quality (Standards) Transparent Operations Harvest Traceability Financing of Farming Operations 3
    4. 4. • Difficulty Managing Paper Records • Low Trust in Data on Paper • Traceability is not Universal (side buying, swapping) • Field Staff Activity Is Unclear • Difficult to Pinpoint Fraud and Forged Data • Scaling is Difficult Before Farmforce – Paper Based Systems 4
    5. 5. Digital Data Collection Monitoring of Field Staff Real-time Information Greater Scheme Efficiency More Manageable Operations Field Agents are the Primary Interface with Small Holders 5
    6. 6. Farmforce - Website and Mobile App The Farmforce Server is a cloud based web application. It is used by cooperatives, farmer business organizations and other aggregators to organize and monitor farming activities The mobile client runs on Android phones and is used by field staff to enter data. Runs offline. 6 Office Based Users Field Staff
    7. 7. Agent Authenticated on the mobile network. Transparency and Reliability – At the Farm Gate 7 GPS Coordinates to Track Location Barcodes for Traceability Printed Verifiable Receipts Integrated Scales Online Auditable Transactions
    8. 8. • Loan Management including Input Loans • Transparent Harvest Management • Credit Recovery at Harvest • Field Staff can be monitored • Fraud and Theft can be prevented or detected • Future: Credit Scoring of Farmers • Future: Increased Arms Length Bank Lending Farmforce – Financial Implications 8
    9. 9. • Doreo Partners – Scaled Up • Maize Intensification in Nigeria • 2000 Farmers • Loans to Groups • The Cotton Company of Zimbabwe - Piloting • Cotton Processing In Zimbabwe • 30,000 Farmers in Pilot Area • Loans to Individuals with Recovery at Harvest Purchase • Horticulture & Seed Companies – Rolling Out • Operations Management is Live • Loan Management in the Future Farmforce – Current Clients using Loans 9
    10. 10. Demo done by: Faith Kamenchu Skype Name: Kamenchu Mobile: +254 (0) 722 933916 10