Enhancing extension services through Radio and ICTs in the promotion of soil health in Tanzania

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Presentation by Margaret Kingamkono, Regional Field Manager – Tanzania, Farm Radio International
Session: Institutional Experiences
on 7 Nov 2013
ICT4Ag, Kigali, Rwanda

Published in: Technology
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Enhancing extension services through Radio and ICTs in the promotion of soil health in Tanzania

  1. 1. Enhancing extension services through Radio and ICTs in the promotion of soil health in Tanzania Break out session 25
  2. 2. What do we do? The soil health project • Capacity building of agricultural extension for up scaling ISFM in Tanzania • Implementation: Faida Market Link and Farm Radio International • AGRA and Tanzania Government support • Target-Southern Highlands
  3. 3. Where do we operate? South-Western
  4. 4. Implementing organisations Farm Radio International • Since 1997-Partnership with broadcasters to strengthen small scale farming and rural communities • Resources to 460 stations • Offer online and In- station trainings • Impact programing (ICT supported) • Offices in 8 African countries
  5. 5. Implementing organisations Faida Market Link • Faida Market Link-a Tanzanian based company established in 2003 • Facilitates contracts between producers • Uses the Faida 10 step Market Linkage Approach to build trust between key market actors
  6. 6. Why the intervention? Challenges • Declining agricultural productivity • Low soil health knowledge and limited soil fertility management practices • Shortage of extension staff • Extension staff lack adequate capacity • Colleges unprepared to offer hands-on trainings on soil health
  7. 7. Why the intervention?... Low crop yields
  8. 8. Why the intervention?... Limited ISFM practices
  9. 9. Why the intervention?... ISFM by women
  10. 10. Why the intervention?... Existing Knowledge
  11. 11. Capacity building Training institutions and extension staff • • • • • Igurusi, Uyole, Ilonga - 15 Tutors trained 2 ISFM modules developed Demonstration plots established 300 ISFM trainees graduated 53 field extension staff trained on ISFM
  12. 12. Participatory Radio Campaigns The approach • A radio campaign? • Bomba, Abood, Baraka FM engaged • Broadcaster capacity building • Formative research • Campaign designing • Listening clubs • Radio shows • Monitoring
  13. 13. ICTs in Radio Campaigns Packages • • • • • SMS alerts Beep to vote Farmer calls/sms Calls to experts Smart phones for sound off by extension staff
  14. 14. ICTs in Radio Campaigns… Feedback/Monitoring • Interactive programs • Sound off for monitoring -Extension officers using smart phones -Farmers feedback on programs -Demand driven services • Stakeholder linkages
  15. 15. Are we making a difference? Community feedback • Awareness on ISFM-beyond project areas • Knowledge on Azola over 90% • Practice –Azola with DAP in 0.25 acre yield 6.5 bags v/s 4 bags rice DAP alone • Azola reduced water and fertilizer use • Legume intercropping-knowledge 80% practice 40%
  16. 16. Are we making a difference? Community feedback…
  17. 17. Are we making a difference? Extension staff • Increased knowledge-ISFM/skills in use of ICTs • Participation in PRCs- Study and interaction with farmers more • Confidence • Credibility • Reaching out to more farmers • Participation in program monitoring
  18. 18. Are we making any difference? Broadcasters • Understand farmers conditions • Disciplined programs-farmers own the programs. They task broadcasters • Research before producing program • Use of ICTs in broadcasts and monitoring • Use of the PRC approach – linkage with different stakeholders • Rewarding- see impact of the broadcasts
  19. 19. Conclusion Our say • Trainings for extension staff worth investing in • ICT enhanced radio campaigns: -Have high potential to support extension services -Lead to increased change in knowledge and practices -Encourage farmer feedback for demand driven services

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