ICTs for last mile delivery of best practice and
providing feedback loops to accelerate
agriculture development: Drawing o...
Know Your Customer: understand the needs of farmers to target
research and value chain investments to improve productivity...
Internet and mobile are creating an ever-increasing
level of global connectivity
There are ~7 billion mobile phone
subscri...
Data and information is increasing at an astounding
pace: what is useful in supporting farmers?

2.7 zettabytes created in...
Hypothesis: Stitching currently disparate Big Data together
enables us to offer integrated solutions: Power of location, t...
Opportunity: gaining a deeper understanding of SHF needs and
enabling factors and key stakeholders to leverage ICT4Ag
Most...
Expand access to Ag knowledge/education through
participatory video and radio, ICT-enabled extension support
Knowledge Pla...
Overview of ICT-enabled tools and organizational systems to
support Ag development

Mobile Data
Collection

Static Data
Co...
ICT4Ag:
the digital springboard for inclusive agriculture

Opening a world of opportunity
November 5, 2013

© 2013 Bill & ...
Additional content

© 2012 Bill & Melinda Gates Foundation
|

November 5, 2013


Leveraging Open Data for Ag Development...
Strengthen access to location-specific soil and weather info by
improving digital data capture and SMS-based forecast deli...
Improve access to existing market information platform via
third-party access, SMS delivery and distributed info collectio...
Improve farmer access to inputs by linking input providers
directly to farmers via distributed buy/sell networks
Most pres...
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David Bergvinson

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David Bergvinson

  1. 1. ICTs for last mile delivery of best practice and providing feedback loops to accelerate agriculture development: Drawing on lessons from China and Brazil. David Bergvinson ICT4Ag: the digital springboard for inclusive agriculture November 5, 2013  Leveraging Open Data for Ag Development April 30 2013 v2 BOS
  2. 2. Know Your Customer: understand the needs of farmers to target research and value chain investments to improve productivity Global National Global Systems & Products Systems, Products & Scaling Systems & Products Upstream R&D Adaptive Research Input supply Production & home consumption Processing Trading/ retail Consumers November 5, 2013 © 2013 Bill & Melinda Gates Foundation  Leveraging Open Data for Ag Development April 30 2013 v2 BOS | 2
  3. 3. Internet and mobile are creating an ever-increasing level of global connectivity There are ~7 billion mobile phone subscribers in the world with ~1B in China, India (860M), Nigeria (101M), Egypt (92M), SA (61M), Kenya (31M), Ethiopia (18M), G8 range: USA (327M) Canada (26M) Global mobile traffic now represents roughly 13% of Internet traffic. (In 2009 it was only 1%) Twitter has: 140M users 175M tweets per day 300K new visitors each day ~55% female Of the 29 million mobile subscribers in Kenya, 65 percent (19 million users) are subscribed to mobile money services with total deposits Source: GSMA; Worldbank; Twitter; 2012 Global Mobile Statistics http://mobithinking.com/mobile-marketing-tools/latest-mobilestats/g November 5, 2013 © 2013 Bill & Melinda Gates Foundation  Leveraging Open Data for Ag Development April 30 2013 v2 BOS | 3
  4. 4. Data and information is increasing at an astounding pace: what is useful in supporting farmers? 2.7 zettabytes created in 2012 What does the Human Face of this Big Data look like? Source: Economist http://www.economist.com/node/18226961; IBM “What is Big Data?” http://www-01.ibm.com/software/data/bigdata/ November 5, 2013 © 2013 Bill & Melinda Gates Foundation  Leveraging Open Data for Ag Development April 30 2013 v2 BOS | 4
  5. 5. Hypothesis: Stitching currently disparate Big Data together enables us to offer integrated solutions: Power of location, time and unique identifiers Location and time can stitch together diverse sources of information and support delivery of farmer-specific information Unique identifiers enable integration and mining of genetic resources and std ontology enables collaboration Nutrition Markets Weather Systems Biology Soils Microbiome Soybean chickpea Seeds Financial services Cattle breeds (not exhaustive) Goal: Increase farm productivity, market opportunities, reduce risk, improve natural resources and nutrition November 5, 2013 © 2013 Bill & Melinda Gates Foundation  Leveraging Open Data for Ag Development April 30 2013 v2 BOS | 5
  6. 6. Opportunity: gaining a deeper understanding of SHF needs and enabling factors and key stakeholders to leverage ICT4Ag Most pressing SHF needs Enabling factors required to fulfill needs Access to Ag knowledge/ education Trained, accessible extension workers K Effectively managed extension system K Locationspecific weather information Data collected with adequate granularity S Data managed and processed effectively S Info distributed tailored to SHF needs K Access to markets/market information Physical access to markets Title to land for investment security Access to finance K Improved seeds matching farmer needs Access to inputs Access to price information (output) G Physical availability and affordability Sufficient info about inputs1 Effective land tenure bodies (village level) K Key stakeholders Ministries and gov't bodies • Ministry of Ag, • Ministry of Trade • Met. Agency • Local Government Authorities Ag • • • R&D institutions Universities National Ag Res Systems Internatinal Ag Res Systems Non-profit sector • Farmer Associations • NGOs, e.g. AGRA, Private sector service providers • Mobile Network Operators • Financial institutions S Physical mapping of land ownership S Access to financial institutions K Eligibility for loans (e.g. land as collateral) International organizations • World Bank • CGIAR • Donors (Gov. Agencies, Foundations) S K Knowledge Exchange S Spatial Resources G Genetic Gains © 2013 Bill & Melinda Gates Foundation  Leveraging Open Data for Ag Development April 30 2013 v2 BOS |6
  7. 7. Expand access to Ag knowledge/education through participatory video and radio, ICT-enabled extension support Knowledge Platform Access to Ag knowledge/ education Broad dissemination of Ag knowledge via Farm Radio participatory programming • Build open library of Ag radio programs for distribution via local radio channels • Begin open library of farmergenerated Agronomic videos Locationspecific weather/ soil information Access to inputs Access to finance Expand Farm Radio programming with SMS-enabled farmer feedback, farmer helpline, weather alert system Develop time- and location-specific video content based on weather and soil data Shift to farmer-led video and radio content production, enabled by extension workers Deliver individual location- and timespecific video distribution via mobile or internet-enabled devices Strengthen extension worker training in advanced Agronomic techniques via mobile or internet-enabled devices Farmer Radio • Strengthen extension worker creation and demonstration of Ag knowledge via 3G devices • Link Ag video and radio content to farmer feedback • Tailor video/radio program dissemination to soil and weather conditions • Shift to farmer-to-farmer content production and dissemination with growth of 3G-enabled phones • Link video and radio distribution to early warning systems • Build capacity of extension workers to access Ag knowledge library • Deliver extension training updates via Agronomic video Video ICT-Enabled Extension © 2013 Bill & Melinda Gates Foundation  Leveraging Open Data for Ag Development April 30 2013 v2 BOS Years 4-6 Title to land for investment security Train extension officers in participatory video/radio production and demonstration Years 2-3 Access to markets/market information Pilot Digital Green video creation on basic Agronomic techniques (eg. planting, fertilizer and pesticide use, etc.) Time Year 1 Content and Delivery Most pressing SHF needs |7
  8. 8. Overview of ICT-enabled tools and organizational systems to support Ag development Mobile Data Collection Static Data Collection Hardware Software Automated connectivity-enabled meteorological stations Standardized data collection Digital weather/market/soil information aggregation software Laser-enabled high-altitude weather tracking system Institutional Capabilities Big data analytic software for weather predictions, sequencing, soil analysis Open Data platform management capabilities Digital communication channels between R&D institutions, universities and Ministries Satellite-enabled weather tracking and land survey Scanning software to digitize historical weather records Mobile plug-in sensors for soil analysis SMS and internet based data input channel for online knowledge database (soil, weather, market information) Low-cost weather sensors (rain, wind, solar radiation, etc) Location and time-specific data tagging to enable tailored content delivery Data Delivery and Access Extension officer management and feedback system ICT technical support / training Low-cost video production hardware Basic mobile handsets (2G) Organizational capacity to drive effective data collection SMS-based location and time-specific content delivery and alert system Mobile broadband infrastructure (TV white space, 3G system) Internet-enabled mobile devices (smartphones, tablets) Internet-based Ag education access portal Low-cost data deliver e.g. White Space SMS-based query and feedback software and IVR hotline system Institutional capacity to maintain weather / pest alert systems, IVR hotline system Data Collection Data Management Data Delivery User Feedback China/Brazil/ tech © 2013 Bill & Melinda Gates Foundation  Leveraging Open Data for Ag Development April 30 2013 v2 BOS |8
  9. 9. ICT4Ag: the digital springboard for inclusive agriculture Opening a world of opportunity November 5, 2013 © 2013 Bill & Melinda Gates Foundation  Leveraging Open Data for Ag Development April 30 2013 v2 BOS 9
  10. 10. Additional content © 2012 Bill & Melinda Gates Foundation | November 5, 2013  Leveraging Open Data for Ag Development April 30 2013 v2 BOS 10
  11. 11. Strengthen access to location-specific soil and weather info by improving digital data capture and SMS-based forecast delivery Most pressing SHF needs Locationspecific weather/ soil information Expand high-resolution weather and soil data capture through plug-in mobile data collection devices Improve weather forecasting capabilities via computer data analytics training Develop SMS- and radio-based forecast delivery via existing Ag info platforms Support digitization of historical weather data via high-volume scanning technology Expand SMS-delivery system to include location-specific recommendations on input use based on national soil survey Access to finance Improve location-specific weather forecast system via SMS-enabled farmer feedback Data Collection Data Management  • Link satellite imagery (radar) to centralized database to improve forecasting ability • Deliver location-specific recommendations on improved soil and input utilization • Improve reliability and accuracy of weather forecast/alert system via SMS-enabled farmer feedback mechanisms Data Delivery Leveraging Open Data for Ag Development April 30 2013 v2 BOS User Feedback Role for Donors Years 4-6 Title to land for investment security • Strengthen high-altitude weather collection and link to centralized tracking database • Improve continental forecast capabilities via data analytics training • Develop national SMS-based weather forecast delivery system via existing Ag info platforms Years 2-3 Access to inputs Support digitization of national weather station data collection and reporting • Expand national weather and soil data collection network • Link weather data to centralized weather tracking database • Provide open access to soil database Time Year 1 Support national weather and soil data collection via distribution of low-cost, connectivity-enabled sensors Access to Ag knowledge/ education Access to markets/market information Knowledge Platform Content and Delivery 11
  12. 12. Improve access to existing market information platform via third-party access, SMS delivery and distributed info collection Most pressing SHF needs Locationspecific weather/ soil information Develop national commodity exchange platform to facilitate transparent price info Expand market price data collection network to include direct farmer input Support development of time and location specific market price information delivery Support development of distributed farmer-to-farmer buy/sell platform Access to finance Data Collection Data Management  • Allow third-party access to market price database • Develop national SMS-based market price delivery system leveraging existing Ag info platforms • Allow Ag input producers and purchasers to upload data directly to knowledge platform • Develop decentralized buy/sell market platform to facilitate farmer/market linkages • Expand market price collection network to include direct farmer input, improve level of price granularity Data Delivery Leveraging Open Data for Ag Development April 30 2013 v2 BOS User Feedback Role for Donors Years 4-6 Title to land for investment security Develop SMS and radio-based market information distribution system in partnership with non-profit/private sector Years 2-3 Access to inputs Strengthen Ministry of Trade capacity to manage market information platform • Ministry of Trade market information platform • Provide open access to market price information via online portals Time Year 1 Improve collection of market price information by extension officers with SMS and smartphone data entry tools Access to Ag knowledge/ education Access to markets/market information Knowledge Platform Content and Delivery 12
  13. 13. Improve farmer access to inputs by linking input providers directly to farmers via distributed buy/sell networks Most pressing SHF needs Locationspecific weather/ soil information Access to finance Develop SMS-based input use tracking system, to gather info on fertilizer and seed application and effectiveness Support direct market links between input providers and farmers via distributed mobile input order and payment system • Strengthen multi-stakeholder information platforms to link info on input prices and availability, mobile payments and farmer yields • Track use and impact of Ag inputs via SMS and link to research institutes to collect Ag best practices • Support development of direct farmer-to-farmer and market-tofarmer platform via SMS and internet-enabled devices Develop farmer-to-farmer feedback platform to facilitate transparency of input quality/price Data Collection Data Management  Data Delivery Leveraging Open Data for Ag Development April 30 2013 v2 BOS User Feedback Role for Donors Years 4-6 Title to land for investment security Support development of multi-stakeholder Ag info platforms, linking input providers to existing SMS-based info platforms Years 2-3 Access to inputs Develop centralized SMS/radio-based input price and location alert system to link farmers to local input markets • Expand market price information platform to include input prices • Link agro-input producers directly to market price platform to facilitate data collection Time Year 1 Link agro-input producers to existing market information platforms to improve capture of input price data Access to Ag knowledge/ education Access to markets/market information Knowledge Platform Content and Delivery 13

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