Chapter 4	<br />Communicating Across Cultures<br />
Cultures Within Cultures<br />Macroculture – the dominant culture in a region<br />Also referred to a the mainstream cultu...
Microcultures<br />Coculture – interdependent with the mainstream<br />Subculture – implication of being inferior<br />The...
USA Macroculture<br />Dominant culture is “white, male, Anglo-Saxon”<br />Individualism is part of dominant culture – the ...
USA Microcultures<br />Share politics and social institutions (school, etc) with dominant culture<br />Eight microcultures...
Age<br />We think that we are part of the age group that we belong to; associate and act similar to the group<br />With ag...
Age<br />Difficulties arise between different age groups (different beliefs, ideals, music, priorities, etc)<br />People t...
Gender and Sex<br />Sex differences: biological differences between men and women (from chromosomal differences)<br />Gend...
Ethnicity<br />Race – biological; groups who chare the same hereditary feature<br />Ethnicity – group sharing the same anc...
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Chapter 4 Part 1 Cst229

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Chapter 4 Part 1 Cst229

  1. 1. Chapter 4 <br />Communicating Across Cultures<br />
  2. 2. Cultures Within Cultures<br />Macroculture – the dominant culture in a region<br />Also referred to a the mainstream culture<br />Microculture – smaller culture(s) within a larger culture<br />Also referred to as a coculture<br />
  3. 3. Microcultures<br />Coculture – interdependent with the mainstream<br />Subculture – implication of being inferior<br />The preference is to call microcultures cultures within cultures<br />
  4. 4. USA Macroculture<br />Dominant culture is “white, male, Anglo-Saxon”<br />Individualism is part of dominant culture – the belief that every person his his/her own master; part if more important than whole; expected to look after self and family<br />Freedom is a value of the dominant culture<br />
  5. 5. USA Microcultures<br />Share politics and social institutions (school, etc) with dominant culture<br />Eight microcultures: age, gender/sex, ethnic or national origin, religion, class / occupation, geographic, region, urban/suburban/rural location, exceptionality <br />
  6. 6. Age<br />We think that we are part of the age group that we belong to; associate and act similar to the group<br />With age, many people struggle with changes in their identity as a result of life/lifestyle changes (from worker to pensioner, for example)<br />
  7. 7. Age<br />Difficulties arise between different age groups (different beliefs, ideals, music, priorities, etc)<br />People tend to complain less about important things as well age (but may complain about things that others do not see as important)<br />
  8. 8. Gender and Sex<br />Sex differences: biological differences between men and women (from chromosomal differences)<br />Gender differences: learned behaviors associates <br />
  9. 9. Ethnicity<br />Race – biological; groups who chare the same hereditary feature<br />Ethnicity – group sharing the same ancestry, religious affiliations, language, nationality, etc (any combination of the above)<br />Minority group – disempowered group with limited access or roles in the dominant culture<br />

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