Chp 1.1 Pgs 1 24

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The Dakota County Technical College\'s (DCTC)course in Innovations in Marketing includes an excellent hands-on book called "The Bootstrapper\'s Guide to the Mobile Web" as its textbook. This ppts is the first lecture I give in the course. See www.dctc.edu for courses in Social Media, offered online or in the clasroom!

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Chp 1.1 Pgs 1 24

  1. 1. Innovations in MarketingChapter 1.1 pg 1-24 Bootstrapper’s Guide to the Mobile Web Author Deltina Hay
  2. 2. Chapter 1-Mobile Websites• How People Use the Mobile Web ▫ 1. Don’t surf the mobile web per say ▫ 2. Know what they want and act on it ▫ 3. Want location, news, social media and products ▫ 4. Recommend, buy, and follow more than desktop users
  3. 3. Chapter 1-Mobile Websites• Why You Need a Mobile Web ▫ 1. Websites to load fast and be free of Flash ▫ 2. Mobile websites need to adhere to industry standards ▫ 3. If a site is not compliant, will not be listed in directories ▫ 4. If your site is hard to navigate on mobile devices, folks will move on.
  4. 4. Chapter 1-Mobile Websites• Mobile Browsers Have Different Behavior Than Desktop Browsers ▫ No Flash ▫ No Rendered Video ▫ Image Galleries ▫ Adhere to mobile standards of W3C mobile web initiative and you will avoid these issues
  5. 5. Chapter 1-Mobile Websites• Planning Your Mobile Website ▫ Define business objectives ▫ Make a list of the must-have features for your site ▫ Plan for user expectations  Why are they coming to your site?  What are they seeking?  What type of actions are they likely to take?
  6. 6. Chapter 1-Mobile Websites• User Expectations ▫ Browsers on mobile devices typically take action on their purpose ▫ Spend most of the time seeking contact and local info, visiting social media site, researching retail products and downloading music and video
  7. 7. Chapter 1-Mobile Websites• Business Objectives ▫ Ask Yourself  What are your immediate goals for your mobile website?  What are your resources? (money and personnel)  Are there any other factors that may restrict how you develop your mobile site?
  8. 8. Chapter 1-Mobile Websites• Features to Consider for Inclusion in Mobile Website ▫ Click to Call Buttons – for mobile device ▫ Social Media Buttons ▫ Share Badges for other to email a friend ▫ Google Maps – interactive map with directions to your location ▫ Forms to allow action on your site ▫ SMS (text messaging on mobile device preferred) ▫ Event Calendar ▫ Location Check-In ▫ Multimedia – don’t use a lot for mobile devices ▫ News/blogs ▫ E-commerce – make it mobile-friendly ▫ Industry Specific Features
  9. 9. Chapter 1-Mobile Websites• Mobile Website Best Practices ▫ Make the mobile website load fast – no Flash and few images ▫ Design simply – Avoid scrolling, Avoid horizontal menus and Avoid clutter ▫ Prioritize content, be concise, and make it easy for users to take action ▫ Take advantage of mobile features, and check your site for errors. ▫ Think Tap-able not Click-able (design for touch screen not mouse)
  10. 10. Chapter 1-Mobile Websites• Formatting Content: Be Concise ▫ Make headers prominent and concise ▫ Text should be readable at arm’s length and broken up with “read more” links ▫ Shorten excerpts for blog posts and new items with links to full story ▫ Avoid placing too many links within the body of text
  11. 11. Chapter 1-Mobile Websites• Overall Site Design: Simple Usability ▫ Design for small screen is challenging. Try to:  Not Clutter your site with paid ads  Use CSS (Cascading Style Sheets-defines HOW HTML elements are to be displayed.)  Use plenty of white space on your site. Use lighter colors  Place a search box prominently on your mobile site.  Avoid placing images, audio, or video across site  Single columns are best
  12. 12. Chapter 1-Mobile Websites• Think About ▫ Page Size – Page load time Should be Less than 4 seconds ▫ Images that are necessary  .jpg or .gif  Reduced size and resolution of images  Use image crunching services like Crunch4Free  Optimum page is around 20 KB  Offer alternate text for images for mobile browsers
  13. 13. Chapter 1-Mobile Websites• URL: Dotmobi vs. Sub-domains ▫ It is recommended that you purchase a dotmobi or .mobi extension so your mobile site is “yoursitename.mobi” ▫ Or you could pace your mobile site in a directory on your main website and assign it a name like m.yoursitename.com
  14. 14. Chapter 1-Mobile Websites• Redirecting Visitors to Your Mobile Site: Let them Choose ▫ It is best to allow browsers to choose which version (full web or mobile site) they wish to view on mobile device ▫ Place links at the bottom of your website that directs visitors to use standard or mobile versions of the site
  15. 15. Chapter 1-Mobile Websites• Testing Your Mobile Site: W3C It ▫ Test your mobile site on W3C mobileOKChecker  Checks for site errors  Checks load times  Checks image sizes  Etc.

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