Failed (with confidence) a statistics test in College - drank in the closet - learned how to fail
WE HAD MOBILE SITES!!!
USC Palm Pre story with UA detection What are we doing here???? Changing HTML for style…
Flex layout w/media queries & flexible images half the code bases (KEEP IT SIMPLE) SEO (if you care) - design for humans SCALABILITY: Focusing on features (screen size + touch)
Busting myths: Quick access “On the go” Performance is super important?
Forgot universal access (focused on iPhone) Assumed that small screen === phone & large === desktop Hiding content
OVERTHINKING IT (Programmers!!!!) Adaptive vs. Responsive vs. Mobile vs. Adaptive Content The build vs. the experience STILL too much focus on the device (from dev, not UX) Small screen + touch !== mobile Images & bandwidth <picture>, srcset, Network APIs
Learning to keep it simple, but explore Universally improve UX (not just iPhone) Stepping back to look at the entire experience Creating lighter, faster, more targeted designs Mobile First >> Responsive like m.ew.com Creating RESS models As we grow and RWD matures we’ll figure it out. (STILL IN DRAFT)