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Boiling Frogs - The Book Explained


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Author Jeff Barnett uses a simple and humorous illustration to explain the premise of his new book.

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Boiling Frogs - The Book Explained

  1. 1. 1<br />Daily Blab<br />Dave Loses Again <br />Landslide for GOP<br />This is Dave. He is sad.<br />Why? Dave is a Democrat. <br />Dave is tired of losing elections.<br />Can Dave win again? YES!<br />
  2. 2. 2<br />What am I doing wrong?<br />LGBT Rights<br />Pro-Choice<br />Social Security<br />Medicare<br />Education<br />Medical Research<br />Unions<br />Environment<br />Personal Liberty<br />Dave has lots of ideas.<br />But voters don’t have a sharp picture of Dave.<br />They doubt he will solve their fears.<br />
  3. 3. 3<br />$<br />$<br />$<br />$<br />$<br />$<br />This is Ann. She is a political donor. <br />Ann has Caller ID. <br />Ann does not answer Dave’s calls.<br />
  4. 4. 4<br />FUGGET ABOUT IT!<br />This is Ralph. He works in a factory. He is a union man.<br />Ralph’s paycheck is down and his bills are up. <br />He has no job security.<br />Ralph doesn’t vote for Dave. What’s the use? <br />
  5. 5. 5<br />?<br />?<br />This is Howie. He is a veteran.<br />Howie and Dave agree on lots of things. <br />But Howie thinks Dave doesn’t like him. <br />
  6. 6. 6<br />Glug-Glug-Glug<br />This is Tom & Mary. <br />Their mortgage is underwater. <br />If either one loses their job, they can’t pay their bills.<br />Dave doesn’t offer much help. Tom & Mary are scared. <br />
  7. 7. 7<br />This is Susan. She is a single mom. <br />Susan sees taxes going up and services going down.<br />She will vote for Dave if it’s convenient.<br />
  8. 8. 8<br />Dave<br />Go Dave<br />This is John. He is a volunteer. <br />Dave never listens to him. <br />All Dave wants is John’s money. <br />John wants Dave to go away.<br />
  9. 9. 9<br />$<br />$<br />$<br />Dave<br />Homeowners<br />Donors<br />Dave had to fix his image, fast. <br />So what did Dave do?<br />Go Dave<br />$<br />$<br />$<br />Volunteers<br />Taxpayers<br />?<br />?<br />Veterans<br />Union<br />Workers<br />9<br />
  10. 10. 10<br />Dave read Boiling Frogs!!!<br />Wow! This is great stuff!<br />
  11. 11. 11<br /><ul><li>Solve Job Fear
  12. 12. Get a Fair Deal
  13. 13. Embrace Defense
  14. 14. Balance the Budget</li></ul>I’ll vote for you<br />Me too!<br />Me three!<br />Dave fought for a Fair Deal for the middle-class.<br />He told people how to solve Job Fear.<br />He embraced national security and fiscal responsibility.<br />
  15. 15. 12<br />“A Fair Deal for the <br />Middle Class”<br /><ul><li>Housing
  16. 16. Healthcare
  17. 17. Workers Rights
  18. 18. Equal Opportunity
  19. 19. Education
  20. 20. Energy/Environment
  21. 21. Social Safety Net
  22. 22. Social Security
  23. 23. Small Business</li></ul>A Fair Deal!<br />Now, all of Dave’s ideas are under one “brand”<br />
  24. 24. 13<br />Hooah!!!<br />!<br />Dave put defense spending on a sustainable path and invested in 21st Century war-winning weapons.<br />
  25. 25. 14<br />Now we sleep at night.<br />Thanks, Dave!!!<br />Dave helped Tom & Mary refinance their home. <br />They are so relieved. <br />
  26. 26. 15<br />Dave’s the Man!!!<br />Ralph’s union negotiated a fair deal <br />for workers, management and stockholders.<br />Dave helped balance everyone’s rights.<br />
  27. 27. 16<br />Dave gets it done!!!<br />Thanks to Dave, Susan pays the same taxes but <br />gets much better government programs.<br />
  28. 28. 17<br />Dave talks to us<br />Yea Dave<br />Yea Dave<br />Voters respond to Dave’s message!<br />Dave listens to us<br />Yea Dave<br />Yea Dave<br />Hooray for Dave!<br />Dave listened and learned from his volunteers.<br />He gave them a simple “brand” to communicate.<br />
  29. 29. 18<br />$<br />$<br />$<br />$<br />Because Dave has a simple “brand,” he needs less money to win.<br />Ann always answers Dave’s calls.<br />
  30. 30. 19<br />$<br />$<br />$<br />Yea<br />Dave<br />Now Dave is a winner.<br />He is loved by old men, strong women and small boys.<br />Boiling Frogs helped Dave understand how to convey his proven values.<br />Homeowners<br />Donors<br />!<br />Daily Blab<br />Dave Wins<br />Again!<br />Go Dave<br />$<br />$<br />$<br />Taxpayers<br />Union<br />Workers<br />Veterans<br />Volunteers<br />
  31. 31. 20<br />Do you want to be happy and successful like Dave?<br />Then do what Dave did<br />Read Boiling Frogs<br /><br />Tell your friends<br />You’ll be glad you did!<br />Boiling Frogs saved my life*<br />* Unsolicited testimonial<br />
  32. 32. 21<br />The End<br />21<br />