Plan Your Business Vision for 2014, Day 1

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Slides for the first session (of two) of a virtual workshop on business and marketing planning for authors

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Plan Your Business Vision for 2014, Day 1

  1. 1. + Plan Your Business Vision for 2014 Part One with Carma Spence www.CarmaSpence.com
  2. 2. + Meet your presenter  Carma Spence  The Own Your Awesome Business & Life Coach  carma@carmaspence.com  Skype: carmaspence  25+ years experience in marketing, public relations, online marketing and content development
  3. 3. + Lesson Goals for Part One  Gap Assessment   Target Market Identification   Begin the process of narrowing down your target audience Mission & Vision Statements   Where you are now compared to where you want to be First draft of your mission and vision statements Objectives  Start creating clear objectives for your plan
  4. 4. + Where are you now?  Authorship  Entrepreneurship  Business & Marketing skills  Strengths & Weaknesses  Opportunities & Challenges
  5. 5. + Where do you want to be?  Dream a BIG Dream
  6. 6. + Who do you serve?  What is a target audience?  Why you need a target audience  Ideal Reader  Unique Selling Proposition
  7. 7. + What is your vision?  Who do you serve?  How do you serve them?  What can you do beyond your book to serve your target audience?
  8. 8. + What is your mission?  What transformation do you facilitate?
  9. 9. + What are your benefits?  Features  Benefits  About product/service  About your client/reader  What it is  What changes?  Tangible facts  Intangible perks  What does it do?  WIIFM  Description  Emotional appeal
  10. 10. + What are your objectives for 2014? “Setting goals is the first step in turning the invisible into the visible.” ~ Tony Robbins  Specific  Measurable  Attainable  Realistic  Timed
  11. 11. + Conclusion, Part One “Success is steady progress toward one's personal goals.” ~ Jim Rohn
  12. 12. + Assignment  Polish the work we did today  Identify 5 key objectives for the year  Complete worksheets:  My Niche Statement  Create a wish list  Ultimate Outcome Worksheet
  13. 13. + Get the audio & workbook for these slides! Here’s what’s INCLUDED in this workshop:  Two 90-minute training call recordings  A 40+ page workbook for the training calls  Three guided audio exercises in mp3 format  PDF of the Webinar slides  PLUS BONUSES!  http://bit.ly/pybv2014

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