How To Leverage Amazon.com To Attract New Clients, Day 2

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How To Leverage Amazon.com To Attract New Clients, Day 2

  1. 1. How To Leverage Amazon.com To Attract New Clients Publishing books, Kindle Ebooks, CDs and MP3 Downloadswww.dragonwyze.com How To Leverage Amazon.com to Attract New Clients 1
  2. 2. Preparing your content - Books• CreateSpace - Print Ready PDF – Must be the trim size you want – Content must be w/in margins specified – Max size 400 MB• Lulu - Word, RTF, Works, PDF, PS, Image – Must be the trim size you want – Max size 300 MB (larger have to be FTP)www.dragonwyze.com How To Leverage Amazon.com to Attract New Clients 2
  3. 3. Preparing your content - Books• Creating a PDF document – Check your sofware • Print to PDF • PDF converter • Hire a professionalwww.dragonwyze.com How To Leverage Amazon.com to Attract New Clients 3
  4. 4. Preparing your content - Books• Designing your document – Embed images & fonts – MS Word for basic design – InDesign for higher level designwww.dragonwyze.com How To Leverage Amazon.com to Attract New Clients 4
  5. 5. Preparing your content - Books• Title Page – Exactly as you enter it in the online form – ISBNwww.dragonwyze.com How To Leverage Amazon.com to Attract New Clients 5
  6. 6. ISBNs• Free from CreateSpace/Lulu – They are the publisher, limits options• Purchased your own – isbn.org (Bowker) • One - $125/isbn • 10 - $25/isbn • 100 - $5.75/isbn • 1000 - $1/isbnwww.dragonwyze.com How To Leverage Amazon.com to Attract New Clients 6
  7. 7. Preparing Your Content - Audio• Uncompressed AIFF – 44.1 KHz, 16- bit, 2-channel stereo files• MP3 – 320KBps, constant bitrate recommended; 44.1 KHz, 16- bit, 2-channel stereo files• Must be zipped before uploadingwww.dragonwyze.com How To Leverage Amazon.com to Attract New Clients 7
  8. 8. Preparing Your Content - Audio• Multiple-files – must be sequentially numbered w/ any gaps • 01-FirstTrack.AIFF, 02-SecondTrack.AIFF, etc.• Extenstions – .AIFF or .AIF or .MP3• Maximum running time is 78 minuteswww.dragonwyze.com How To Leverage Amazon.com to Attract New Clients 8
  9. 9. Preparing Your Content - Audio• Uploading vs. Mailing – Turnaround – Internet Speed – Testingwww.dragonwyze.com How To Leverage Amazon.com to Attract New Clients 9
  10. 10. Which Vendor?• Lulu – Books and ebooks only • Wide selection of high-end book formats • Ebook published to iPad• CreateSpace – Books, CDs, DVDs • Standard books only • CDs easily published as MP3 downloads • Your price/book is less than at Luluwww.dragonwyze.com How To Leverage Amazon.com to Attract New Clients 10
  11. 11. Publishing to E-Readers• Kindle Direct Publishing – Kindle publishing only• Lulu – iPad publishing only• SmashWords – Publishes to all major e-readerswww.dragonwyze.com How To Leverage Amazon.com to Attract New Clients 11
  12. 12. Beyond Amazon.com• SmashWords – Other readers & their marketplace• Your website – “Shop” tabe – Special website• Back of the room saleswww.dragonwyze.com How To Leverage Amazon.com to Attract New Clients 12
  13. 13. To Be or Not To Be a Publisher• Whoever registers the ISBN is the publisherwww.dragonwyze.com How To Leverage Amazon.com to Attract New Clients 13

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