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Toward a Free Press: An Online Publisher's Toolkit

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Toward a Free Press: An Online Publisher's Toolkit

  1. 1. Toward A Free Press: An Online Publisher’s Toolkit <br />
  2. 2. Why we do it?<br />“Quit counting fans, followers and blog subscribers like bottle caps. Think, instead, about what you’re hoping to achieve with and through the community that actually cares about what you’re doing.”<br />Amber Naslund, Social Media Today<br />
  3. 3. Why do we do it … again?<br />Intent – What is your intention with an online news site?<br />What am I interested in? What do I love talking about?<br />Need to balance intention against financial viability<br />
  4. 4. Who the $#%$ are you?<br />Christopher Spencer: Born in El Dorado, lives in Fayetteville<br />A journalist since 1998<br />Worked for the El Dorado News Times, Arkansas Democrat-Gazette and The Morning News of Northwest Arkansas<br />Publisher of Ozarks Unbound (June 2009), The Food (April 2010) and (April 2010)<br />500 to 700 hits a day<br />75 to 100 hits a day<br />
  5. 5. My intent<br />Love politics and love covering creative folks – Ozarks Unbound <br />[Broad group, but affluent – lower financial viability]<br />Holding politicians accountable – <br />[Very focused niche group – high financial viability]<br />Love food, eating, watching people make food – The Food File <br />[Medium focused group, but trendy now – reasonable financial viability]<br />
  6. 6. State of Hyperlocals<br />Block By Block: Community News Summit 2010 Sept. 23 – 24. #bxb2010<br />Patch, American Towns, Everyblock – Larger scale attempts to get in the game<br />Local efforts: Ozarks Unbound, Fayetteville Flyer, Arkansas Blog (Arkansas Times), Argenta Times (defunct), The City Wire (Fort Smith), First Arkansas News, Monticello Live, Newport Independent, Washington County Observer <br />
  7. 7. The Internet – No. 3 with a bullet<br />Source: Pew Research Center<br />
  8. 8. Low cost means lots of competitors<br />Less about flash and bang and more about endurance<br />Need to make viewing your site part of their daily routine.<br />Been in the game for more than one year and seen several sites emerge and flame out.<br />
  9. 9. My tools – The Heavy Lifters <br />Server account - $15 a month with Fused Networks <br />30 Gigs bandwidth and 3 Gigs disk space.<br />Need a free ftp program (i.e. Filezilla)<br />
  10. 10. My tools – The Heavy Lifters <br />WordPress (The central wheel)<br />An amazing Content Management System: Free and Priceless <br />36 active plugins right now making my site do what it does. All are free.<br />
  11. 11. My tools – The Heavy Lifters <br />Open Office (Equivalent to Microsoft Word)<br />I write in WordPress but Open Office is great free software for word processing<br />
  12. 12. My tools – The Heavy Lifters <br />Gimp (Equivalent to Adobe Photoshop) <br />Use it daily to process, retouch and remix images <br />Ethics on images – Be sure you follow copyright on the images. Google images, istockphoto<br />
  13. 13. My tools – The Heavy Lifters <br />Google Reader (Equivalent to AP Wire) <br />My personalized wire service. An area on my site dedicated to headlines from other sites, called Clipped Fresh<br />
  14. 14. Secondary Tools - Occasionals<br />Audacity (Equivalent to Garage Band)<br />For audio remixing. Use it about once a month to remix interviews or sound I gather<br />
  15. 15. Secondary Tools - Occasionals<br />Inkscape (Equivalent to Adobe Illustrator)<br /> For vector-based graphics – creating a square or other design<br />
  16. 16. Secondary Tools - Occasionals<br />Scribus (Equivalent to Adobe Indesign) <br />For document layout, print layout<br />
  17. 17. Secondary Tools - Occasionals<br />Cyberlink Director ($70) <br />For editing video. Do use this often, but only superficial features <br />
  18. 18. Social tools – Bring the Party<br />Flickr, Facebook, Twitter and YouTube<br />Perfect for pushing out content – headlines and interacting with readers, bringing new people to the site through organic searches<br />
  19. 19. Actual Tools – The Hardware<br />Still camera/video camera, voice recorder, tripod, iphone, press pass, business cards<br />
  20. 20. Final Cost -$570 and hours of investment in your community<br />Price Tag<br />A laptop <br />$70 – Cyberdirector<br />$200 – Camera<br />$200 – iphone<br />$40 – Voice recorder<br />$15 – Tripod<br />$10 – Name with lanyard<br />$35 – business cards<br />$570 - Total<br />
  21. 21. The Revolution?<br />Who is ready to give the Jonesboro Sun the first competition they’ve felt in 50 years?<br />Let’s plot our media domination together<br />Any Questions?<br />